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Page 1: What is ux design

UX Design

Page 2: What is ux design

What is UX design for you?

Page 3: What is ux design

UX designthe overall experience of a

person using a product .User experience is how a

person feels when interfacing with a system.

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User center design process - UCDPlan the human-centred design

process Analyse : understand and specify use of

context

Specify user requirements

Produce design solutions to meet user requirements

Evaluate design against

requirements

Design Solutions

meets user requirements

Iterate whereappropriate

ISO 9241-210:2010

12

3

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UCD doesn’t requireany development. Design solutions can be tested

before coding

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UX / dev / architects

PO / BA / Architects : Functional requirements, business requirements UX: Requirements

PO/ BA/UX

Plan the human-centred design

process Analyse : understand and specify use of

context

Specify user requirements

Produce design solutions to meet user requirements

Evaluate design against

requirements

Design Solutions

meets user requierments

Iterate whereappropriate

ISO 9241-210:2010

UCD - Actors

UX Design

PO, UX ,BA,

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UX & Agile

Page 8: What is ux design

Analyse Design Development QA

Iterate

Service DeliveryProduct ManagerArchitecture / Dev

UXVisual

DesignersFront end devsBack end devs

QualityAssurance

RequirementsStories creation Dev consume stories

IterateIterate

User Center DesignUX & Agile

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UX & Agile

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Research

Requirements

ConceptDesign

Validation

Brand RequirementsBusiness RequirementsTechnological RestrictionsField Research Stakeholders InterviewsContextual InquiriesFocus groupsUsability Goals

PersonasCard SortingInformation ArchitectureDesign PatternsInteraction DesignUser FlowsUser ScenariosPrototypeWireframesFunctional specifications

Design principlesDesign guidelines

Usability Testingemotional design

AccessibilityBrand consistency

PrototypingExperts reviews

Usability testingHeuristic EvaluationAcceptance Criteria

TestingQuality Assurance

Benchmark AnalysisField ResearchMarket AnalysisMarket Trends

Plan

UCD

UCD Deliverables

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“Great design is a symptom. It’s a symptom of a culture that

values user centered design.”

- David Travis

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Added Value of UCDProject efficiency • Better understanding of the problem

• Validation of story concepts before coding

• Provide clear visual representations of the project

• Improve basis of estimation• Easy to fix problems

Reduces resources burden • Reduce development costs• Reduce development time• Reduce maintenance costs• Reduce redesign costs• Decrease support costs• Reduce training needed• Reduce documentation costs

User performance • Better Understand of users needs• Reduce # errors• Increase ease of use• Increase ease of learning

User Satisfaction • Increase credibility: Increase user satisfaction

• Increase trust in the system

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Conclusion / Solutions* Include design as part of product requirements.

* Include design as criteria of « done » and QA when applicable

* Follow UX / UCD design process order

* Collaboration between teams and UX

* UX in not only about design but also about a clear UCD strategy

* Build products that make sense from a user standpoint

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ThanksIsabel AriasUX Designer

www.designisabel.com


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