What is Gamification?
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Gamification is a scalable framework for encouraging users to engage in desired behaviours voluntarily
Game mechanics mo:vate and engage § Badges: Sense of achievement, instant
gra:fica:on § Levels: Achievable goals and incremental sense
of progress § Challenges: Balance between skill and difficulty § Points: Differen:ate commiLed learner from
casual dabbler § Leaderboard: Reputa:on, Bragging Rights,
Healthy Compe::on
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How does Gamification work?
(1) Source: Philosophy of Motivation, Csikszentmihalyi, BunchBall Whitepaper
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Source: http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification
Gamification is not “Gaming” or “Serious Gaming”, for that matter
Gamification is a framework for designing repeatable and agile business processes/ technology
Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility
Business
Play
Gamification is more suited for today’s dynamic business environment
Gaming/ Simulation / Serious Gaming
Gamification
Agility / Time to deploy 3-6 months < 4 weeks Flexibility Low High Resources Required (graphics, servers, manpower)
High Low
Cost Model Upfront Sunk Cost Value Based/Per User Depth of Simulation High Medium
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Source: http://www.hrzone.com/