POSITIONING AND
BRANDING A
HOW IT IS DIFFERENT??
THEY HAVE LIMITED ...
WHAT DO
THEY NEED?
SOME SPECIFIC BRANDING GUIDELINES FOR THEM
ARE….
1.CREATIVITY CONDUCT LOW-COST MARKETING RESERACH
2.FOCUS ON BUILDING ONE OR TWO STRONG BRANDS BASED IN ONE OR TWO KEY ASSOCIATIONS
3.EMPLOY A WELL-INTEGRATED SET OF BRAND ELEMENTS
4.CREATE BUZZ AND A LOYAL BRAND COMMUNITY
5.LEVERAGE AS MANY SECONDARY ASSOCIATIONS
AS POSSIBLE
Created by Bhaskar Bora, NIT Silchar, during an internship by Prof. Sameer
Mathur, IIM Lucknow.www.IIMInternship.com
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