The
BAkery
20 14
A g e n c y
INSIGHT
FRESHMEN ARE GOING TO EXPERIENCE FAILING ON THEIR OWN TERMS FOR THE FIRST TIME.
WE ALL EXPERIENCED FAILURE AT ONE POINT OR ANOTHER AND CAN LAUGH AT IT LATER.
WELCOME TO FAILURE
WE BELIEVE FAILURE LEADS TO SUCCESS.
WE WANT TO ENCOURAGE STUDENTS TO KEEP TRYING AND TO KEEP FAILING UNTIL THEY LEARN.
FAILURES EASILY SOLVED WITH AMAZON STUDENT FREE 2-DAY SHIPPING.
FAILURE MANIFESTO
CALL TO ACTION
THIS MANIFESTO/VIDEO LIVES ON WEB:YOUTUBE/FACEBOOK/TWITTER/INSTAGRAM
FRESHMEN SEND FUN SHORT 10 SECOND FAILURE VIDEOS TO START SHARING COLLEGE LIFE
USE #WELCOMETOFAILURE FOR SOCIAL MEDIA
INTERACTIVITY
CURATE MOST POPULAR FUN VIDEOS
OFFER A PLATFORM TO SHOW OFF THEIR LIVES
GIVING STUDENTS THEIR 15 MIN OF FAME WITH A POSITIVE LIGHT ON FAILURE AT THE SAME TIME
FIRST PHASE POSTERS
PROMOTING THE IDEA OF EMBRACING FAILURE
USE AMAZON STUDENT FREE 2-DAY SHIPPING FOR ANYTHING THEY NEED REPLACED
AROUND COLLEGE CAMPUSES TO SPREAD THE MANIFESTO AND CALL TO ACTION
SOCIAL MEDIA
MAKE A PRESENCE ON PINTEREST/TUMBLR/TWITTER
ENCOURAGE PEOPLE TO TALK ABOUT #WELCOMETOFAILURE
SPREAD INSPIRATIONAL CONTENT
FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.
WELCOME TO FAILURE.WELCOME TO FAILURE.
FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.
WELCOME TO FAILURE.
FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.
WELCOME TO FAILURE.
FOLLOW UP POSTERS
CURATE FAILURE VIDEOS TO BEGIN SECOND ROUND OF OUTDOOR POSTERS
FEATURES CHOSEN STUDENTS VIDEO
CONNECTS AMAZON STUDENT CLOSER TO FRESHMEN
CONCLUSION
FAIL ALL YOU WANT
WITH AMAZON FREE 2-DAY SHIPPING FAILURES ARE EASILY SOLVED