Welcome
Name and Address of this businessName: Mister Fast Food.Plot No: 10/A, Dhaka Commerce
College road, Mirpur-2, Dhaka-1216 Names and Address of principalsJoglul HasanP-6-15, BISF colony, Mirpur-1, Dhaka-
1216.
IntroductionIntroduction
Nature of businessThis is sole proprietorship business.
This is mainly a fast food and also it produces some other beverage product like, fruit juice, drinks, chocolate, etc.
Statement of financing neededFirst we need about Tk.30, 50,000 to
start the business.
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Industry analysisIndustry analysisFuture overlooks and trendsThe demand for fast food is increasing
day by day. By analyzing past 5years I realize that the demand for fast food is increased by 10-15 per cent over a year. Here I mainly focus the students of Commerce College and students of BUBT.
Analysis of competitorsHere the main competitors of my business are food com. It is pleasure for me that they use traditional business plan to produce the product and deliver the product
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Market segmentationThe fast food is popular mainly to
the young boys and girl from medium and upper class. Here my main focus is on to the students of both Commerce College and BUBT
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Industry forecastThe demand for fast food is increasing day by day.
By analyzing previous 5 years we found the following information
Year Consumption (Tk.) Percentage of consumption
than past year
2006 30 million 10 % 2007 34.5 million 15% 2008 38.14 million 12% 2009 43.1 million 14% 2010 49.5 million 15%
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Description of ventureDescription of venture
Products“Mister Fast Food” provides its customers the finest all
kind of fast food and hot and cold beverages, specializing in specialty
Burger, Pizza, Coffees Soft drinks, Italian sodas,
Fresh-baked pastries, And Chocolates,
Company Ownership“Mister Fast Food” is a Limited Liability
Corporation. All liability and benefit will be owned by Joglul Hasan and it’s a form of sole proprietorship business.
Size of businessThe size of business con be measure by
its start up summary I need about Tk.30, 50,000 to start the business. so it will not be a large business.
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Machine & equipment Mister Fast Food tries to use the
latest technology to produced product & survive them.
OvenJuice machineFan, lightC .C Camera Air Condition
Production planProduction plan
Names of suppliers of raw materials: For the purpose of production food & survive
food item Mister Fast Food collect raw material from some person such as… Local Bread FactorySoft Drink companyFirm for egg.Fruit shop
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Market Segmentation Mister Fast Food will focus on two
different market segments: Commuters and Captive Consumers.
Product Description “Mister Fast Food” provides its
customers, facility or one of the Mobile Cafes, the ability to customer order all kind of fast food and coffee beverage
Marketing PlanMarketing Plan
Pricing Strategy
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Items Price 2011 (Taka) Price 2012(Taka)Burger (per pies ) 70 90Pizza ”
250 270
Sandwich ” 40 50Singara ”
10 15
Coffee
50 55
Fresh juice 50 60Soft drinks According to retail
priceAccording to retail
price
Promotion StrategyOur company's promotional strategy targets potential
consumers. for that I can use
Advertising and Promotion: In the first year, Mister Fast Food plans to spend Tk. 50,000 on advertising and promotion
Distribution PatternsThe customer comes in to a beautifully decorated
facility, surrounded by wondrous aromas and finds himself involved in a sensory experience
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OwnershipMister Fast Food is incorporated under
the laws of Indian act 1983 and is owned and operated by Joglul Hasan.
Roles and Responsibilities of members of organization
Joglul Hasan will act as a manager of the company, Akramul Hoq will act as production manager and Samar Das Ahmed will act as marketing manager of this business.
Organizational PlanOrganizational Plan
COST OF PRODUCTION STATEMENTParticular 2011 (taka) 2012(taka)
Direct materials:
Purchase of goods 500,0000 700,000
Delivered cost of purchase 100, 000 150000
Tax & duty 100,000 130,000
Cost of goods sold 700,000 980,000
Add: administrative expense:
Staff salaries 600,000 800000
Legal expanse 100,000 170000
Office expenses 150,000 250000
Total of office & administrative 800,000 1220,000
Marketing & selling overhead:
Marketing selling 200,000 220000
Advertising 500,000 800000
sales promotion 20,000 50000
Total selling & marketing 720,000 1070,000
Total cost 2 ,220,000 3,270,000
40 % profit 888000 1308000
Total sales 3108000 4578000
Financial PlanFinancial Plan
Projected Income Statement
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Pro Forma Income statement 2010
Sales 90,00,000
Cost of Goods Sold 45,00,000
Gross Margin 45,00,000
Operating Expenses
Advertising/Promotion 70,000
Website 1,00,000
General and Administrative Payroll 24,00,000
Depreciation 40,000
Utilities 60,000
Insurance 1,00,000
Rent 6,00,000
Interest 75,000
Total Operating Expenses 34,45,000
Net Profit 10,55,000
Projected Balance Sheet Pro Forma Balance Sheet 2010
Assets
Cash 25,500
Inventory 5,89,500
Long-term Assets 2,40,000
Office equipment 7,00,000
Depreciation (40,000)
Total Assets 15,15,000
Liabilities and Capital
Accounts Payable 50,000
Current Borrowing 3,35,000
Interest 75,000
Profit 10,55,000
Total Liabilities 15,15,000
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Sources and applications of funds
Particular Amount
Source of fund:
Mortgage loan 6,00,000
Term loan 4,00,000
Personal funds 50,000
Total funds provided 10,50,000
Applications of funds:
Purchase of equipment 12,0000
Loan repayment 15,000
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Assessment of riskThere are many risk face any new
business. So I have to face a risk of my business. Such as- Technology changeTo competitors of substitutesTo competitors of food ComPrice reduce Face difficult environment And to face uncrating problems etc.
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