Download pdf - Weekly Promo Update by Fung Global Retail Tech August … Promo Update... · 4deborah weinswig, week of august 7, 2016 managingdirector, fung global retail & technology [email protected]

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WeekofAugust7,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHAT’S INSIDE

WEEK OF

August 7, 2016

• Bloomingdale’sispromotingmoreitemsthisweekthanitdidduringthesameweeklastyear.Thisweek’s16-hour,online-onlysalefocusesonmorecategories,includinghomeandjewelry,whileitfocusedonlyonkids’styleslastyear.

• JCPenneyisrunningfewerpromotionsthanitdidduringthisweeklastyear.Theretailerispromoting10newdealseverydayforsixdays.Lastyear,itranmoresales,whichincludedhomeandback-to-schoolpromotions.

• Kohl’sisofferingalonger-runningKohl’sChargepromotionthanitdidduringthisweeklastyear.Thisyear,forthefirsttimeever,theretailerisalsopromotingaConversesale.

• Thisweek,Macy’sisrunningpromotionalsalescomparabletolastyear’s.However,theretailerisnotfocusingonback-to-schoolsalesthisyear.

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WeekofAugust7,2016


US PROMO YOY HIGHLIGHTS RETAILER 2016 2015

GOLDMEDALSAVINGS

• Thisweek,CVSisofferingsalesonsoftdrinksandbottledwater.Householditemssuchaspapertowelsanddetergentsarealsoonsale.

• Ayearago,CVSranasaleonhealthproducts,includingfishoilandcalciumcapsules.TheretaileralsopromotedL’Oréal,RevlonandMaybellinecosmetics.

BACK-TO-SCHOOLSALE

• Thisweek,Kmartispromotingaback-to-schoolsaleonnotebooks,pencils,characterbackpacksandkids’footwear.Theretailerisalsoofferingsalesonsuncareproducts,bathtowelsandsoftdrinks.

• Lastyear,Kmartofferedasimilarback-to-schoolsaleonnotebooks,pencils,fashionbackpacks,familyathleticfootwear,andjuniors’andyoungmen’sgraphictees.Theretaileralsopromotedbedpillows,detergentandbottledwater.

CRAZYCOOL• Thisweek,Targetisrunningasaleof

upto30%offonallkids’size4–16apparelandselectedbackpacks.

• Lastyearduringthisweek,Targetofferedaback-to-schoolsalethatfeaturednotebooks,notepads,markers,pencilsandgluesticks.

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WeekofAugust7,2016


WEEKLY US YOY COMPARISON RETAILER 2016 2015

• 16Hours:Online-OnlySaleo 50%–80%offselectedhomeitemsand

luggage,featuringCuisinart,HudsonPark,Delseyandmore

o 40%–75%offfinejewelryinselectedstylesfromRobertoCoin,Bloomingdale’sOwnandmore

• 7-DayIn-Store-OnlySaleo 25%–50%offselectedsummerstyleso Extra40%offgreenticketreducedandred

ticketclearance• 7-DayOnlineandIn-StoreSaleo $25offwithpurchaseof$150–$249.99o $50offwithpurchaseof$250–$499.99

• 18-DayOnlineandIn-StoreHomeSaleo 20%–60%offselecteditems

• SummerSaleo Extra50%offpermanentlyreduced

items• 16Hours:Online-OnlySale

o 50%–70%offselectedkids’styles

• 3-DayOnlineandIn-StoreSaleo Extra30%offwithJCPenneycreditcardo Extra25%offwithanyothermethodof

paymento Extra15%offselectedwatches,optical,

portraitandelectrics/electronicso Extra10%offselectedmajorappliances

• 6-DayOnline-OnlySummerSaleo 10newdealseveryday

• 3-DayBack-to-SchoolSaleo Extra25%offonlineordersover$100

withJCPenneycreditcardo Extra20%offonlineorderswithany

othermethodofpaymento Extra20%offonlineandin-storewith

JCPenneycreditcardo Extra10%offonlineandin-store

watches,salonproducts,furniture,mattresses,andcustomblindsandshades

o 40%–50%offjuniors’uniforms,juniors’plusuniforms,guys’Arizonajeansandkids’Arizonajeans

o 20%–50%offbackpacks• HomeSale

o 30%–50%offhomecollections,bath,kitchen,diningandrugs

o 40%–50%offwindow,luggage,furnitureandmattresses

o 10%–15%offbabyfurniture• 4-DayOnlineandIn-StorePromotion

o Extra10%offwatches,salonproducts,furniture,mattressesandcustomblindsandshades

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WeekofAugust7,2016


• 9-DayPromotiono Extra30%,20%or15%offwhenKohl’s

Chargeisusedoropenedo $10forevery$50spent

• 7-DayNikeSaleo 25%offselectedstyles

• 7-DayConverseSaleo 25%offselectedstyles

• 2-DayBonusBuyso 40%–50%offtopsandbottomsfor

womeno 50%–60%offpolosandshirtsformen,

bedpillows,andmattresspadso 20%–50%offathleticshoesandsmall

applianceso 35%–50%offcharacterbeddingandbath

• 10-DayPromotiono $10offback-to-schoolpurchaseof$40or

moreo $10offintimatespurchaseof$40ormore

• 1-DaySaleo 50%offspecialsinallcategories

• JeansSaleo 50%offjeans

• SchoolSaleo 50%offteesandtanksforwomenand

women’spluso 50%offJumpingBeanstopsandbottoms

forkidso 50%offshoeso 50%offbackpacks

• 4-DayOnlineandIn-StorePromotiono 20%offpromocode

• 18-DayPromotiono $10offkids’apparelandshoe

purchaseof$30ormore• 4-DayOnline-OnlyPromotion

o Extra20%offpromocode• 4-DayOnline-OnlyBack-to-SchoolSale

o Newdealsaddedeverydayo $8.99andundergraphicteesforkidso 40%offPumagymclothesforkidso 10%–40%offteamapparelforyoung

men• WeeklySale

o 40%–50%offcomfortersetsandquilts

o 30%–50%offgraphictees,topsandbottomsforjuniors

o 25%–50%offapparelforwomeno 40%offDisneyapparelbyJumping

Beansforgirls4–6Xandtoddlerso 15%–50%offdress,casualand

athleticshoesforkidso 15%–50%offcookwareandkitchen

prep• 4-DayOnline-OnlySale

o Extra15%offallfurniture,décor,storageandorganization

• 3-DayOnline-OnlyGolfApparelSaleo Extra20%offmen’sandwomen’sgolf

apparel• NCAAMerchandiseSale

o 10%–30%offNCAAmerchandise• 1-DaySale

o 30%,20%or15%offwhenKohl’sChargeisused

• 13-DayOnlineandIn-StorePromotiono $10offintimatespurchaseof$40or

moreo $10offjuniors’andyoungmen’s

appareloraccessoriesandhandbagpurchaseof$30ormore

o $10offkids’apparelandshoepurchaseof$30ormore

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WeekofAugust7,2016


• 1-DaySaleo Extra20%,15%or10%offselected

departmentso 25%–50%offwomen’sdresseso 50%–60%offmen’sdesignersuitingo Extra30%offwomen’sclearanceshoeso 35%–55%offandextra20%offjewelryo 30%–50%offhome

• 7-DayNikeSaleo 25%offselectedstyles

• 5-DayFashionSaleo 25%offpurchaseof$75ormore

• 5-DaySpecialso $899diamondringso $399blacksapphirenecklaceo $99alldiamondpendantnecklaceso 30%offandextra15%offmixersand

attachmentso 60%off9-pc.and10-pc.comfortersetso 60%offdowncomforters

• WeeklySaleo 30%–50%offandextra15%offhomeo 35%–55%offandextra20%offjewelryo 25%–40%offandextrasavingson

women’sdresseso 50%–75%offandextrasavingson

women’sswimwearo 25%–50%offandextrasavingsonmen’s

clothingo Kids’T-shirtsstartingat$7.99

• LancômePromotiono Free7-pc.giftwith$35Lancômepurchase

• 2-DayClearanceo Extra20%,15%or10%offhomeand

selecteddepartments• 3-DayHomeSale

o 20%–50%offselectedstyles• Back-to-SchoolSale

o Extra20%offregular,saleandclearanceclothingforjuniors,guysandkids

o Extra15%offsaleandclearanceshoesforjuniorsandguys

• 13-DayFurnitureandMattressesSaleo Extra10%offsaleprices

• Online-OnlyBeautyPromotiono Freesampletriowith$75online

beautypurchaseo Freeovernightbagwith$95online

fragrancepurchase• FineJewelrySale

o 30%–50%offplusanextra15%off• Levi’sJeansSale

o $39.99andunderLevi’sjeans• Women’sShoeSale

o $29.99–$39.99women’sshoes• SwimwearSale

o 50%–75%offselectedstyles• HomeSale

o 20%–50%offselectedstyles• Men’sPrivateSaleandClearance

o Extra25%offregular,saleorclearancepurchaseof$75ormore

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WeekofAugust7,2016


DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant

HONGKONG:10thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223002470LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

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