WEC ConferenceMay 17, 2001
Chuck RischFord Motor Company
Business and Policy Strategy Manager
Big 3 Joint Programs were unthinkable before 1970
• Fortress mentality - enemies across town.
• Legal barriers -- monopoly & jail are powerful disincentives
• Government regulations on auto industry were not as stringent as today
Post 1970 Events Leading to collaborative US OEM research
• Big Three no longer dominated US or World markets
• US Laws changed – pre-competitive R&D became “OK”
• Government regulations became major factors in auto industry; e.g., Clean Air, Safety, Corporate Average Fuel Economy
Suddenly bitter enemies were on same side of table
• Joint R&D programs – coopetition – made sense in three well-defined areas:• When technology led to no customer
differentiation• Where research is directed at societal
good• Where common suppliers are critical to
success
Sleeping with the Enemy
Automotive Composites Consortium
Vehicle Recycling Partnership
Environmental Research Consortium
Low Emissions Paint
Automotive Materials
Occupant Safety Partnership
Advanced Battery Consortium
Supercomputing
Auto-Oil Air Quality Partnership
Low Emissions Consortium
Electrical Wiring
CAD/CAM Partnership
1988 1990 1992 1994
High Speed Serial Data Communication
Natural Gas Vehicles
Chronology of Big Three Cooperation
Synergy 2010• 1995 computer study to determine if PNGV technologies could
be packaged in a vehicle and get 80 mpg • 80 mpg was theoretically attained with three powertrains• Many technologies could not be packaged, which helped add
downsizing as a design criteria• The weight evaluation of every component helped identify the
need for some industries to add weight as a factor for competitive advantage
• Challenge for designers to reduce aerodynamic drag and have styling 15 years out resulted in a unique design that was made into a concept car.
P2000 Program• Derived from an existing platform (Mondeo) that
has been re-proportioned and restyled to meet the parameters of a mid-size vehicle (Taurus).• Achieves a 40% weight reduction
vs. current Taurus. • Base powertrain is 1.2L, 4-cylinder
CIDI engine (DIATA) with an ASM Transmission.• HEV & FCEV variants also built
• Maximizes the secondary weight savings with composites & magnesium.
Concept Cars
Prodigy - Major Technical Features DIATA Engine
DDirect
IInjection
AAluminum
TThrough-Bolt
AAssembly
WB-5-227.DSF
+
-SAM
LSR Hybrid Drivetrain
• 3-phase induction Starter/ Alternator
• NiMH Battery
• 5-Speed ASM
Aluminum Body Structure
• 53% less mass over conventional design
• 299 lbs. Body-in-White
• Applicable to high volume
What’s Next?
Ford Escape HEV
• 2003 production• Efficient 4 cylinder gas
engine w/ 4WD• V6 performance• Regenerative braking
and stop-start• Est. 40 mpg city and
500 mile range• SULEV / Stage IV
Ford 42V/ISG Explorer/Mountaineer• 42-volt electrical
system with ISG• Efficient 6-cylinder
gasoline engine• ISG provides
start/stop, electric power assist, regenerative braking
• 42V system provides power for high-demand accessories
Ford Focus Fuel Cell Vehicle
• Direct-H2 Fuel Cell• First production prototype
delivered Nov. 2000 • 2004 production plan• 385 V high-voltage DC bus• 67 kW peak power AC
motor• Zero emission vehicle• 100 mile range
What’s Now?
What’s new for 2002?
2002 Dedicated Natural Gas
Crown Victoria
What’s new for 2002?
2002 Dedicated Natural Gas
F-150
2002 Dedicated Natural Gas
F-150
5.4L engine now SULEV Compatible
What’s new for 2002?
2002 Bi-Fuel Natural Gas
F-150
5.4L Bi-fuel is engine with automatic transmission is
ULEV Compatible
2002 Bi-Fuel Natural Gas
F-150
Carry-Over
2002 Dedicated Natural Gas
Econoline Van & Wagon
WHY BUY’S2002 Dedicated Natural Gas
Econoline Van & Wagon
Optional 4th Fuel Tank (Wagon Only)
Meets ULEV/ILEV and California SULEV standards
2002 Dedicated Natural Gas
Econoline Cutaway
• Sold and serviced by all Ford dealerships• F-150 regular cab or SuperCab with 7700 lb
payload group, 4x2 or 4x4• ULEV certification
2002 Bi-fuel Propane Vehicles
Ford’ New Brand - TH!NK
• TH!NK is the brand that will provide innovative solutions for personal mobility
• TH!NK will be an incubator for cutting edge technologies
• TH!NK - Fresh approaches.
Caring for the environment.
“In today’s world,solving environmental problems is an investment, not an expense.”
William Clay Ford, Jr.Chairman and CEO, Ford Motor Company
TH!NKA Fresh Approach
Ford Ranger EV - powered byT• EV sales leader -- over 1,000 units in service since 1998
• Targeted at fleet applications
• Nationwide network of about 50 EV certified dealers
• Top Speed: 75 mph
• Range: 50 miles (customer)
• Performance: 0-50 in 12.5 sec.
• Battery: 39 PbA 8-volt modules (312 volts)
USPS EV - powered by T• Initial contract for 500 units beginning in Dec. 2000
• Initial vehicles concentrated in California.
• USPS holds option for an additional 5,500 units.
• Chassis and the electric drive system based on the Ranger EV.
• Body is from Grumman Olsen Industries.
• Top speed: 60 mph
• Acceleration: 0 - 50 mph in 19 sec.
• Driving Range: 50 miles
• Payload: 1,000 pounds
t city• Two seat “city car”• Battery electric vehicle • Top Speed = 55 mph• Range = 50 miles • Modular design for recyclability• Fully recyclable thermoplastic body• Launched in Norway - Nov. 1999• Selected European cities and US
demonstration projects in 2000 and 2001
• North American FMVSS version beginning of 2002
t neighbor
Two and Four Passenger Models Two and Four Passenger Models
• Low Speed Vehicle (LSV)
• Transportation within communities
• Not a Golf Cart -- street legal
• New FMVSS Regulation - June 1998
• Legal on 35 mph streets (selected states)
• Safety -- lights, windshield, 4 wheel brakes, seat belts, and 3 mph bumpers
• 25 mile top speed
• 30 mile range
• 110v re-charging
• 3Q 2001 -- Internet sales
T bike funT bike traveler
• 24v system - 110v charging
• 20 mile range
• $1,195/$995
•July 2000 -- Internet Sales
Ford Focus FCV
Hydrogen Fuel Cell
Summary
• Collaborative research with industry and government is beneficial
• The future for environmentally friendly products is bright
• New cars sold today are much cleaner than their predecessors
• Many product offerings provide even greater environmental benefits
BACKUP