© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Jason Unrein
WebRTCWhat It Is and Why You Should Care
Senior Product Marketing, AT&T Developer Program
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Overview
• History
• AT&T Enhanced WebRTC API
• Analyst Predictions
• Potential
• What It Means For Me
Agenda
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Evolution or Revolution
http://secularnerd.com/2014/08/natural-selection-survival-of-the-fittest
http://etc.usf.edu/clipart/44800/44880/44880_guten_press.htm
or
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
WebRTC is an evolving standard that enables web browsers with Real-Time Communications (RTC) via simple Javascript APIs
GetUserMediaControl of camera, microphone and speakers
Web Real Time Communications
DataChannelExchange streaming data between peers
PeerConnection Connect two endpoints (browser, server)
What Is WebRTC
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Look, no Plug-ins!
ChromeFirefoxOpera
ChromeFirefoxOpera
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
2005 2010 2015
History
On2 Technologies
Global IP Solutions
W3C
IETF
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Where Are the Others?
https://status.modern.ie/webrtcobjectrtcapi
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Look, no Plug-ins!
ChromeFirefoxOpera
ChromeFirefoxOpera
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
AT&T Enhanced WebRTC API
AT&T Enhanced WebRTC
API
ChromeFirefoxOpera
ChromeFirefoxOpera
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Two offers:• Restful API• JS SDK
Add voice and video calling to apps via:
AT&T Enhanced WebRTC API
Mobile Number Virtual Number Account ID
Existing AT&T mobile number
Not associated to a physical location or
a single device
Existing account IDs associated to a
domain
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
What the Analysts Say
“One of the most disruptive & important web/telecoms innovations for 10 years” - Dean Bubley, Disruptive Analysis
“WebRTC has the potential to be a very disruptive force in how we work and engage with one another” - Brent Kelly, Constellation Research
“WebRTC is real, and it is going to be huge.” - Phil Edholm, PKE Consulting
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
WebRTC on Devices
Bill
ion
s
Disruptive Analysis 2014 Edition
WebRTC Report
7
6
5
4
3
2
1
0
2011 2012 2013 2014 2015 20165 2017 2018 2019
Other (TV+M2M/loT) Smartphones Tablets PCs
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Billy Chia with NoJitter Analyzed StackOverflow
• Top 6% of tagged questions
• Similar velocity to WebGL & WebSocket
Is This Over-hyped?
http://www.nojitter.com/post/240169175/webrtc-on-the-rise-geek-questions-hold-the-answer
WebRTC Growth Velocity
Qu
esti
on
s
100
75
50
25
0
Questions
Trendline
Months
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Companies Taking NoticeEnterprises ConsumersDeveloper Platforms Solution Providers
liveops
salesforce
ebay
Coca-Cola
Snapchat
Hangouts
MAYDAY
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Current Use Cases
General theme: WebRTC as a replacement technology
UnifiedCommunications
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Where Could This Go?
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
What Does This Mean for Me?
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
What the Analysts Think
WebRTC Ecosystem Report by:
Phil Edholm (PKE Consulting, LLC), E Brent Kelly & Matt Krebs (KelCor, Inc.)
0 5 10 15 20
Webification of Communications
VOIP
Web
IP NetworkAdoption Rates
Years
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Evolution or Revolution
http://secularnerd.com/2014/08/natural-selection-survival-of-the-fittest
http://etc.usf.edu/clipart/44800/44880/44880_guten_press.htm
or
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• WebRTC.org
• WebRTC Ecosystem Report
• developer.att.com
Resources
Expo Hall, Fantasy Tower, 2nd floor Conference Center Grand Ballroom
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Thank You