expect great answers
Why research design matters 3 pitfalls to avoid
#SKIMwebinar
Share your thoughts online:
Jeroen Hardon
Senior Executive Consultant
Abigail Joffre
Today’s webinar host
2
Jeroen Hardon
Why research design matters | 3 pitfalls to avoid
3 Why research design matters | 3 pitfalls to avoid
4
The best hidden mistake in conjoint
Why research design matters | 3 pitfalls to avoid
5
Balance
Realism Statistical efficiency
Why research design matters | 3 pitfalls to avoid
6
Realism
Statistical efficiency
Why research design matters | 3 pitfalls to avoid
7
VS
Why research design matters | 3 pitfalls to avoid
8
Pitfall 1 | Exclusions
Why research design matters | 3 pitfalls to avoid
9
Pitfall 1 | Automated
3600 3600 3600
3600 1200 1200 1200
3600 1200 1200 1200
3600 1200 1200 1200
4150 4150 2500
4160 830 830 2500
3320 1660 1660 0
3320 1660 1660 0
Why research design matters | 3 pitfalls to avoid
10
Pitfall 1 | Manual
4800 4800 1200
3600 1200 1200 1200
3600 1800 1800 0
3600 1800 1800 0
3600 3600 3600
6000 1200 1200 3600
2400 1200 1200 0
2400 1200 1200 0
4626 4626 1542
4626 1542 1542 1542
3084 1542 1542 0
3084 1542 1542 0
Why research design matters | 3 pitfalls to avoid
11
Pitfall 2 | Not realistic
€ 1,50 € 2,00
Why research design matters | 3 pitfalls to avoid
12
Pitfall 2 | Line - pricing
Base
case
price
Price
+20% +20% +20% +20% +20% +20%
-20% -20% -20% -20% -20% -20%
Why research design matters | 3 pitfalls to avoid
13
Pitfall 2 | Automated research design
Base
case
price
Price
V
Why research design matters | 3 pitfalls to avoid
14
Pitfall 2 | Manual research design
Base
case
price
Price
V
Why research design matters | 3 pitfalls to avoid
15
Pitfall 2 | Base Case
€ 1,50 € 2,00
Why research design matters | 3 pitfalls to avoid
16
Pitfall 2 | Base Case
€ 2,00 € 1,50
Why research design matters | 3 pitfalls to avoid
17
Pitfall 2 | Base Case
€ 2,00 € 2,00
? Why research design matters | 3 pitfalls to avoid
Statistical efficiency
Realism Statistical efficiency
18 Why research design matters | 3 pitfalls to avoid
19
Pitfall 3 | Obvious choices
Why research design matters | 3 pitfalls to avoid
20
Recap
• Pitfall 1: Exclusions
• Pitfall 2: Realism
• Pitfall 3: Obvious choices
• How do you know you got
a manual research design?
Why research design matters | 3 pitfalls to avoid
Go to www.skimgroup.com/webinars
for today’s presentation slides and more!
#SKIMwebinar
Share your thoughts online:
Jeroen Hardon
Senior Executive Consultant
+31 10 282 3503
Abigail Joffre
Marketing Manager
+31 10 282 3535
@SKIMgroup
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