5 Most Common Perks Employers Offer
Discounts, Rewards, Coupons: 56%Flexible Shift/Work Schedule: 52%
Free Meals: 44%Higher Wages: 38%
Career Advancement: 37%
Most Important Factors When Considering a Job:
Pay: 93%Location: 91%
Enough Hours: 90%Workplace Culture: 85%
Opportunity for Growth: 84%
Your Job Postings and Application Process Need to be Mobile Friendly
11% Increase in Mobile in 201682% of Job Seekers Search on Phone
Your Employer Reputation Affects Applications AND Customers:
Social Media EngagementGlassdoor ManagementCommunity Involvement
True Engagement:Focus on Most Important Communications
Initial LinkedIn or Email MessageThe First Phone Screen
The First time they walk in your DoorThe Offer and/or The Rejection
The End of their First Day
Employer Value Proposition (EVP)EVP is a collection of formal and informal, tangible and intangible,
benefits offered by an employer in exchange for employment.
1 2 3
Conduct Focus Groups, Surveys,
& Interviews
Use multiple methods to reach across company and determine
perceived benefits.
Determine Underlying Value
of Benefits
If healthcare is a benefit, the value is security for family,
being treated as a person, and company is altruistic.
Leverage EVP for Attraction, Retention,
& Engagement
Apply the values to the different stages candidate’s employment
lifecycle.
EVP Implementation
What Does it Affect & Where Do Candidates See It?
Careers WebsitesReferral Campaigns
LinkedIn Company PagesJob Descriptions
Interview QuestionsGlassdoor Replies
Social Media ChannelsIndustry Conferences
Activity ID: 316364Credit Hours Awarded: 1 (HR General)
Activity ID: 17-THODQProfessional Development Credits (PDCs): 1
SAVE THE DATE
BACK TO SCHOOL HIRINGWebinar
WEDNESDAY, JUNE 21 at 1pm ET