BREAKTHROUGH 2020
PART 2 of 4
Webinar Series
WE HAVE DELIVEREDGREAT RESULTS FOR
Over $2BN+ digital media spend via Basis
750+ Centrons in 44 offices
Innovators in ad technology
2,000+ Agencies
6,000+ Brands
200,000+ CampaignsCommitment to education
PART 1: June 17th // Focus & Strategy
PART 2: June 24TH // Creating Experiences
PART 3: July 1ST // Transforming Travel
PART 4: July 8TH // Reinvention Through Expansion
BREAKTHROUGH 2020
Mary Ellen DuganChief Marketing Officer
WP Engine
OUR EXPERT
The New Breakthrough Moment for DigitalMary Ellen Dugan, CMO at WP Engine
@Maryedugan
Mary Ellen DuganCMO at WP Engine
900EMPLOYEES
1.1M+WEBSITES
130,000CUSTOMERS
WHO IS WP ENGINE?
150COUNTRIES
5000+AGENCY PARTNERS
We are witnessing an
unprecedented evolution
of digital.
The digital experience is the
human experience.
The website is
now the front door
for every business.
The new checkout line. 20X
INCREASE IN TRAFFIC
AND ORDERS
The new college tour.
USING THE POWER OF DIGITAL TO BRING
ADMITTED STUDENTS WEEKEND ONLINE
REACHING 50%
MORE PROSPECTIVE
STUDENTS
The new award show.
IN TWO MONTHS, THE WEBBY AWARDS
TOOK THEIR SHOW VIRTUAL WITH
11.3M Pageviews
APPS
Facebook +1.1%348M
340M
Netflix +0.3%120M
118M
YouTube -4.5%32M
29M
YouTube.com +15.3%
200M
160M
Netflix.com +16.0%
26M
16M
Avg. Daily
Traffic
WEBSITES
Facebook.com +27.0%
170M
120MJan 15 March 24
Feb. 29
First U.S. Covid-19
Death
Websites are more important than ever.
Consumer spending is changing.
Note: Year-over-year change through April 29. Source: Earnest Research
April 15April 1March 15March 1
Total online
sales
Total in-store
sales
Total consumer
spending
-40
-20
0
+20
+40
eCommerce preference will be the lasting legacy of pandemic.
Source: Internal Chase Data, JPMAM. May 11, 2020.
7 Mar 17 Mar 27 Mar 6 Apr 16 Apr 26 Apr 6 May 16 May7 Mar 17 Mar 27 Mar 6 Apr 16 Apr 26 Apr 6 May 16 May
E-Commerce
National credit and debit card spending trends
All spending categories
Spending change vs 2019, 7 day smoothing
Card PresentCard Present
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
-60%
80%
60%
40%
20%
0%
-20%
-40%
-60%
-80%
National credit and debit card spending trends
Retail Only
Spending change vs 2019, 7 day smoothing
E-Commerce
2020
A new breakthrough moment for digital.
How We’ve Adapted
Continued Advertising/Paid Media Investment
Total Clicks Total Spend CPC
Total Clicks/CPC
14PRODUCT RELEASES
SINCE JANUARY
$24K + $90K = $114K donated
The digital experience is the
human experience.
THANK YOU!
Mary Ellen Dugan, CMO at WP Engine
@Maryedugan
Type in your questions for our Q&A
Thank You!
PART 1: June 17th // Focus & Strategy
PART 2: June 24TH // Creating Experiences
PART 3: July 1ST // Transforming Travel
PART 4: July 8TH // Reinvention Through Expansion
BREAKTHROUGH 2020