BEYOND OPENS & CLICKS
BETTER EMAIL PERFORMANCE MEASUREMENT
Speaker: @GeetanjaliD
Geetanjali Dighe
@GeetanjaliD
Digital Marketing Strategist
Helping you generate more
sales via building insights
from data analysis and
efficiencies from digital tools.
HELLO.
TOOLS FOR
MEASURING
EMAIL SUCCESS
METRICS
Basic
Time
List
Engagement
Content
Important
Advanced
Third Party
BUT HOW’S IT
ALL MEASURED?
BASICS
BEACONS
Email Server
UNIQUE OPEN RATE
Credit: Silverpop
BASICS
CLICK-THROUGH RATE
BASICS
Credit: Silverpop
DELIVERABILITY
Bounce Rate
Permission
SPF settings
IP Reputation
BASICS
IP REPUTATION
IS IMPORTANT.
READ WHEN?
TIME
0
20
40
60
Number of Opens
0204060
Number of Opens
WHO IS READING?
List growth?
Correct emails?
Never opens?
LIST
0
5
10
15
Q1 Q2 Q3 Q4
Email Addresses
TIME SPENT
Time spent on website?
Pages visited?
ENGAGEMENT
GOOGLE INTEGRATION
Pre-built in Juvlon
ANALYTICS
TEST FOR MOBILE
DEVICES!
COMPLAINTS
Unsubscribe number?
Spam complaints?
IMPORTANT
COMPLAINTS
Report Spam
Unsubscribe
IMPORTANT
WHAT WORKS?
Personalization
SUBJECT
A/B TESTING
Subject
From name
Content
ADVANCED
A/B TESTINGADVANCED
VARIOUS TOOLS
3rd
Party Paid Partly Free
ADVANCED
THANK YOU.