GIVING BACK IS THE NEW BLACKTM
WEBINAR AGENDA
• Overview of ModaVive
• How it works
• Examples of other drives
• Fundraising Financials
• Planning Your Fundraiser
modavive overview
ModaVive is a socially responsible for-‐profit company that sells donated contemporary and designer clothing, handbags, shoes and accessories online to raise money for nonprofits. A percentage of every sale is donated to charity. Mission: Help worthwhile chariGes achieve their goals by raising money and awareness in a simple, fun and social way that engages volunteers and leverages commodiGes we all have excess of.
EXPERIENCE matters
!
Founder, Layne Gray TECHNOLOGY
CHARITY FUNDRAISING
“I started ModaVive because I felt there had to be an easier, more fulfilling way to fundraise for charity.”
modavive is simple to understand
Dress drives
• GirlUp Clubs • BuildOn Chapters • SororiGes
• Junior Leagues • Girl Scout Troops • OperaGon Smile
• Private High Schools • Performing Arts Auxiliaries • United Way
case studies
• Beneficiary: buildOn
• Loca=on: UC Berkeley
• Style: Sorority Dress-‐Off
• Award: Chipotle Dinner
• Results: 400+ dresses
• Beneficiary: GO • Loca=on: ModaVive
• Style: Drop-‐off
• Award: CelebraGon
• Results: 250+ items
CAMPAIGN EVENT
How the financials work
• Amount: • 60% of the net* proceeds that meets our Brand Guidelines
Bo`ega Veneta Brian Atwood Burberry Chanel ChrisGan LoubouGn Chloe Dolce & Gabbana Donna Karan Dooney & Bourke Fendi Giuseppe Zanod Gucci
Hermes Jimmy Choo Kate Spade Louis Vui`on
Manolo Blahnik Marc Jacobs Michael Kors Mulberry
Miu Miu
Sergio Rossi
Tory Burch
Walter Steiger
Designer & Contemporary Brands
Shoes & Handbags
Ann Taylor
Anthropologie
Badgley Mischka
Banana Republic
BCBG
Burberry
Calvin Klein
Celine
Chanel
Chloe
ChrisGan Dior
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
Elizabeth & James
Free People
Giorgio Armani
Gucci
Haute Hippie
J. Crew
James Perse
Kate Spade
L.A.M.B.
Lanvin
Levi's
Louis Vui`on
Marc Jacobs
Michael Kors
Milly
Oscar de la Renta
Prada
Proenza Schouler
Rag & Bone
Ralph Lauren
Roberto Cavalli
Stella McCartney
Tahari
The Row
Theory
Three Dots
Tory Burch
Tracy Reese
Versace
Vince
Zara
* Net proceeds = Gross sale less promo discounts, shipping costs and CC processing fees
How the financials work
• Amount: • 60% of the net proceeds that meets our Brand Guidelines
CATEGORIES: Category 1 Category 2 Category 3 Category 4
EXAMPLE BRANDS: Anthropologie, Banana Republic, Betsey Johnson, Free People, J. Crew, Three Dots, Zara
BCBG, DKNY, Kate Spade, Marc by Marc Jacobs, Nicole Miller, Tory Burch
Nane`e Lapore, 3.1 Phillip Lim, Milly, Moschino Cheap & Chic, Tahari, Tracey Reese
Chanel, Dolce & Gabbana, Carolina Herrera, Oscar de la Renta, Prada, ValenGno, Versace, Louis Vui`on
RETAIL PRICE: Under $250 $250 -‐ $500 $500 -‐ $1,000 $1,000+ RE-‐SALE VALUE: <$50 $50 -‐ $100 $100 -‐ $200 $200+ AVERAGE: $50 $75 $150 $300 DRESS DRIVE EXAMPLES -‐ 50 DRESSES $1,500 $2,250 $4,500 $9,000 -‐ 100 DRESSES $3,000 $4,500 $9,000 $18,000 -‐ 150 DRESSES $4,500 $6,750 $13,500 $27,000
Example of Fundraising ExpectaGons
How the financials work
• Amount: • 60% of the net proceeds that meets our Brand Guidelines • 50% for other brands that we agree to sell
• Launch: AddiGonal 10% during first week of Sale • Tracking: ModaVive will keep track of all donaGons
• Condi=ons: • ModaVive only sells items in very good, excellent or new condiGon • ModaVive donates items that do not meet our criteria to another
worthy charity • Pay-‐out: At the end of the following month
modavive success tools
• Fundraising Toolkit
modavive success tools
• Fundraising Toolkit
• Themes
modavive success tools
• Fundraising Toolkit
• Themes
• Brand guidelines
Designer & Contemporary Brands
Co`on On Forever 21
H&M Kohls (City Triangles)
Old Navy Target (incl. Mossimo)
Walmart Wet Seal
Not Accepted
Ann Taylor
Anthropologie
Badgley Mischka
Banana Republic
BCBG
Burberry
Calvin Klein
Celine
Chanel
Chloe
ChrisGan Dior
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
Elizabeth & James
Free People
Giorgio Armani
Gucci
Haute Hippie
J. Crew
James Perse
Kate Spade
L.A.M.B.
Lanvin
Levi's
Louis Vui`on
Marc Jacobs
Michael Kors
Milly
Oscar de la Renta
Prada
Proenza Schouler
Rag & Bone
Ralph Lauren
Roberto Cavalli
Stella McCartney
Tahari
The Row
Theory
Three Dots
Tory Burch
Tracy Reese
Versace
Vince
Zara
modavive success tools
• Fundraising Toolkit
• Themes
• Brand guidelines
• Exclusive Group page on MV site
• Blog posts relevant to the group • Direct links to the group’s bouGque
• Sharing of best pracGces
modavive SOCIAL MEDIA SUPPORT
• Social media templates
Example: “The countdown begins! Only (x) days unGl the [your organizaGon] sale @modavive! Raise money 4 @[your organizaGon]. #fashion #giveback #loveMV”
CapGon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unGl launch day – Support [your organizaGon]! #giveback”
Post a photo from your fundraiser with the capGon: Thank you to everyone who donated to our ModaVive dress drive! @[your organizaGon]” #loveMV
modavive success tools
• Fundraising Toolkit
• Themes
• Brand guidelines
• Exclusive Group page on ModaVive website
• On Your Website
Fundraising roadmap
1. Decide between event and campaign
2. Engage group members and create a commi`ee
3. Set-‐up a call with ModaVive to get personalized assistance
4. Join the exclusive Group on ModaVive
5. Promote your fundraiser to your community
6. Conduct your fundraiser
7. Send your items to ModaVive (100+ for free shipping)
8. Promote the sale of your items (those items sold within one week of the Sale launch will receive addiGonal 10% donaGon)
SUMMARY
• Use ModaVive’s proven markeGng tools
• 60% donaGon of any items on the MV Brand Guidelines
• Buyers Choose: 10% of net to your organizaGon at Check-‐out
• Up to 90% off retail on coveted clothing & accessories
• 15% discount to all members during first week of Sale
• Good for the wallet and the environment
SIMPLE FUNDRAISING
HIGH-‐QUALITY THRIFT SHOPPING
January 2015, Company ConfidenGal
GIVING BACK IS THE NEW BLACKTM