SEAMLESS APPS with MOOVWEB
Moovweb Agenda
• Introduction • Why Seamless Apps • Seamless Apps with Moovweb • Q&A
The Opportuni ty
Why apps, why now? Apps are playing an increasingly important role in your customers’ journeys. Overall mobile app usage grew by 76% last year.
REFERENCE: FLURRY INSIGHTS
Easy to build an island app Difficult to build an integrated app
The (Unforeseen) Chal lenge
Unforeseen Chal lenges
The Results
32% of shoppers used the app at least once a week
Na@ve messaging led to 324% improvement in engagement
Mobile app users consumed 140% more content vs. mobile site users
LAUNCH FAST ITERATE OFTEN DELIVER MORE
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3 Components of a Seamless Strategy
F o r Yo u r C u s t o m e r, B u s i n e s s a n d I T
Customer Experience
Business Strategy
IT Integration
Seamless Experience
Seamless Experience: Customer Journey T h e r i g h t e x p e r i e n c e s a c r o s s d i g i t a l c h a n n e l s
Seamless Experience: Deep Linking I n t e g r a t i o n w i t h e m a i l a n d s e a r c h r e s u l t s c r i t i c a l t o s u c c e s s
Seamless Business
Seamless Business
Seamless IT Integration W h a t ’ s h a r d a b o u t i n t e g r a t i n g ? I n f r a s t r u c t u r e c o s t s d o m i n a t e
Seamless IT Integration W h a t ’ s h a r d a b o u t i n t e g r a t i n g ? B a c k - e n d d e v e l o p m e n t a n d s u p p o r t .
Seamless Apps with Moovweb I n t e g r a t e d t o d a y a n d i n t h e f u t u r e
Fluid user experience
Web, Search, Email
Customer Experience
Integrated with back-end IT
IT Integration
Apps Marketing Spend
Positive ROI
Business
Seamless Apps with Moovweb I n t e g r a t e d t o d a y a n d i n t h e f u t u r e
Seamless Business A p p s a r e c o r e t o d i g i t a l s t r a t e g y s u c c e s s
go@moovweb . com
INDUSTRY RECOGNITION:
Q&A