WEB SEARCH STATISTICS Identifying and Satisfying User Needs Kathrin Kohlert Federal Statistical Office of Germany (Destatis) UNECE Workshop on the Dissemination and Communication of Statistics Geneva, 28 - 30 June 2017
Agenda
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
How do we achieve what we want?
Conclusion
Agenda
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
How do we achieve what we want?
Conclusion
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
Quality criteria for websites
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
Quality criteria for websites
timeliness
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
Quality criteria for websites
timeliness
relevance
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
Quality criteria for websites
timeliness
relevance
accessibility (finding and understanding)
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
satisfied users
Quality criteria for websites
timeliness
relevance
accessibility (finding and understanding)
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
satisfied users
Quality criteria for websites
timeliness
relevance
accessibility (finding and understanding)
Agenda
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
• What do we all want?
• How do we achieve what we want?
• Conclusion
How do we achieve what we want?
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Refugees
Refugees: search terms
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
August 2014 August 2015 Position Term
12 migration background
20 migration
49 foreigner
63 migrant
78 immigration
188 asylum seeker
209 asylum
311 refugees
Position Term
4 refugees
13 asylum
14 asylum seeker
16 migration
19 migration background
51 immigration
72 foreigner
75 migrant
Refugees: search queries over time
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
0
500
1000
1500
2000
2500
Aug 15 Dec 15 March 15 Apr 17
Search queries (complete website)
special page published
FAQ published
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Measuring success
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Web search statistics: special page refugees (2016)
queries per month: 104
queries per page view: 0.7/100
queries per page view (complete website): 1.2/100
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Quality criteria for websites
satisfied users
timeliness
accessibility (finding and understanding)
Quality criteria
relevance
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Quality criteria for websites
satisfied users
timeliness
accessibility (finding and understanding)
Quality criteria
relevance
© Statistisches Bundesamt | Susanne Hagenkort-Rieger
Web Search Reports
Health: top 20 search terms 2015
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Position Term Occurrence Position Term Occurrence
1 suicide 456 11 overweight 144
2 dementia 417 12 births 138
3 alcohol 285 13 life expectancy 130
4 diabetes 190 14 drugs 120
5 stroke 180 15 causes of death 114
6 cancer 180 16 burnout 111
7 measles 172 17 mental illnesses 107
8 smoke 165 18 sports 105
9 depression 162 19 nutrition 101
10 obesity 153 20 health insurance coverage 99
Health: top 20 search terms 2015
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Position Term Occurrence Position Term Occurrence
1 suicide 456 11 overweight 144
2 dementia 417 12 births 138
3 alcohol 285 13 life expectancy 130
4 diabetes 190 14 drugs 120
5 stroke 180 15 causes of death 114
6 cancer 180 16 burnout 111
7 measles 172 17 mental illnesses 107
8 smoke 165 18 sports 105
9 depression 162 19 nutrition 101
10 obesity 153 20 health insurance coverage 99
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Health: top 20 search terms 2015
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Position Term Occurrence Position Term Occurrence
1 suicide 456 11 overweight 144
2 dementia 417 12 births 138
3 alcohol 285 13 life expectancy 130
4 diabetes 190 14 drugs 120
5 stroke 180 15 causes of death 114
6 cancer 180 16 burnout 111
7 measles 172 17 mental illnesses 107
8 smoke 165 18 sports 105
9 depression 162 19 nutrition 101
10 obesity 153 20 health insurance coverage 99
Health: top 20 search terms 2015
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Position Term Occurrence Position Term Occurrence
1 suicide 456 11 overweight 144
2 dementia 417 12 births 138
3 alcohol 285 13 life expectancy 130
4 diabetes 190 14 drugs 120
5 stroke 180 15 causes of death 114
6 cancer 180 16 burnout 111
7 measles 172 17 mental illnesses 107
8 smoke 165 18 sports 105
9 depression 162 19 nutrition 101
10 obesity 153 20 health insurance coverage 99
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Health: top 20 search terms 2015
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Position Term Occurrence Position Term Occurrence
1 suicide 456 11 overweight 144
2 dementia 417 12 births 138
3 alcohol 285 13 life expectancy 130
4 diabetes 190 14 drugs 120
5 stroke 180 15 causes of death 114
6 cancer 180 16 burnout 111
7 measles 172 17 mental illnesses 107
8 smoke 165 18 sports 105
9 depression 162 19 nutrition 101
10 obesity 153 20 health insurance coverage 99
Health: top 20 search terms 2015
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Position Term Occurrence Position Term Occurrence
1 suicide 456 11 overweight 144
2 dementia 417 12 births 138
3 alcohol 285 13 life expectancy 130
4 diabetes 190 14 drugs 120
5 stroke 180 15 causes of death 114
6 cancer 180 16 burnout 111
7 measles 172 17 mental illnesses 107
8 smoke 165 18 sports 105
9 depression 162 19 nutrition 101
10 obesity 153 20 health insurance coverage 99
© Statistisches Bundesamt | B3
© Statistisches Bundesamt | B3
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Quality criteria for websites
satisfied users
timeliness
accessibility (finding and understanding)
Quality criteria
relevance
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Quality criteria for websites
satisfied users
timeliness
accessibility (finding and understanding)
Quality criteria
relevance
Agenda
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
What do we all want?
How do we achieve what we want?
Conclusion
Conclusion
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
THANK YOU FOR YOUR ATTENTION!
Kathrin Kohlert [email protected] www.destatis.de
Copyright Pictures
© Federal Statistical Office of Germany (Destatis) | Kathrin Kohlert
Slide 6, 23:© Dilbert.com Slide 8: © kiono – Fotolia.com © shutterstock.com – ALEXANDER LEONOV Slide 14: © f1online.de – Business in Style