Download pdf - Web Marketing with Pinterest

Pinterest: Your Virtual PinBoard

autumn_pinterest_intro_18may12_v1.pptx May 18, 2012

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Tips for Social MarkeDng

2 h"p://pinterest.com/all/

What is Pinterest?

3 3 h"p://pinterest.com/landing/

How does Pinterest work?

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Powerful, Photo-‐Based eMarke>ng •  A ‘stumble-‐upon’ social networking

site and virtual pin board system •  12 million monthly users •  Provides online photo-‐sharing for

people with common interests

•  Let’s you make connecDons beyond your inner circle of friends, family & network

•  SDmulates creaDve brainstorming

h"p://pinterest.com/all/?category=food_drink h"p://pinterest.com/all/?category=sports h"p://pinterest.com/search/?q=men+in+suits

Food Sports Apparel

Photos, Pins & Boards

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Decipher Your Pinterest Homepage

•  Dynamic photo collage updated in real-‐Dme •  Tracks current boards and pins from the people you follow •  Updates your current boards & pins •  Let’s you share boards & pins with your followers •  People can also find your pins & boards by searching for keywords (i.e., men in suits, Asian food, bird watching, etc.) •  Followers can then Repin your pins, Like your pins and Follow you.

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Branding and MarkeDng

6 6 h"p://pinterest.com/nathanmisirian/pins/ h"p://pinterest.com/search/?q=nike

Nike Pins Men’s Apparel/Interests Pins

Contributors Travel agencies, bloggers, companies, non-‐for-‐profits and business professionals are all on Pinterest.

Process They market their products, services, specials and brands through stunning photos, clever capDons & strategic hashtags.

Results Lots of excellent word-‐of-‐mouth markeDng taking place among qualified prospects.

Strategic Pinning

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Make Each Pin Count

Pins are small, but they pack serious web-‐traffic punch.

The key is using strategic keywords and #hashtags in your cap>ons.

Think ‘tailored and searched’ keywords when wri>ng cap>ons and crea>ng boards. Consider:

•  Men’s Style (instead of ‘Clothing’) •  Tasty Treats (instead of ‘Desserts’) •  Best of Ireland (instead of ‘Ireland’)

This helps other pinners find you faster -‐ then Repin, Like & Follow you.

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CAPTION:

Business Growth

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When you pin a photo of a brand you love, that photo appears on the homepage of your followers.

•  That photo also shows up exponen>ally on the boards of your followers’ followers.

•  A"aching your website's URL or a tailored

landing page link in the cap>ons can boost serious web traffic to your site.

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How Can Pinterest Help Grow My Business?

I.e., the new Marc Jacobs bag, a Harley-‐Davidson motorcycle, or a new pair of TOMS Shoes, etc.

Industry Example: Travel

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Lonely Planet

Tailored Searches

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Qualifying Your Leads

Here’s how a prospect would ‘stumble upon’ a photo of Cork City, Ireland, that’s posted by Lonely Planet, leading them to the Lonely Planet website for more info.

Step 1: I want to go to Ireland this summer and someone recommended Cork City. I’m searching for photos on my Pinterest homepage to see it.

Step 2: I find a fantas<c photo that’s featured mul<ple <mes via repins. I want to see more.


Grow My Interest

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Step 3: I click on the image and see past comments and the current pinner’s name (Jennifer Pike). I also see the original pin comes from lonelyplanet.com Step 4: I add a comment and choose to Follow ‘Jennifer Pike’ and a few of her boards.


CredenDals Maeer

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Step 5: I observe that 122 other people repinned this pin. There are also 13 Likes. This makes me think that I can trust this company & website for more info. I want to learn more. Step 6: I click on the lonelyplanet.com url/link to see what other content I can find about Cork City, Ireland.


Win with Tailored Content

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Step 7: The url/link takes me directly to a landing page for Lonely Planet that’s dedicated to specific info all about Cork City, Ireland. This includes: •  Demographics •  Thing to Do •  Tips & Addi<onal Ar<cles

This makes me very happy!


Gain Good Clout & Visibility

14 14 h"p://pinterest.com/pin/17592254764788128/

Step 8: So I repin the photo and now the new pin shows up prominently on my homepage. It’s visible to all of my followers and my followers’ followers. I will spend more <me on lonelyplanet.com because I see that it’s a quality resource for travel info. I’ll also tell others abut my great experience. Thanks, Pinterest!

What about you?

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How can you use this?

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Powerful, Photo-‐Based eMarke>ng •  Showcasing families enjoying the life

of a loved-‐one. •  ConsulDng with high profile clients •  DepicDng new products or

innovaDon

•  Show saDsfied business clients

•  Influencing your customers/prospects

Clients Peace Success