Web 2.0 tools and techniques: potentialimpact on governmental organisations
Dr Aleksej Heinze
Information Management Liaison GroupThursday 12 November 2009at The Hilton Hotel, Deansgate, Manchester
Overview
• Why Web 2.0?• How could governments use Web 2.0…– tools?– techniques? • Examples of Web 2.0 use:– Barack Obama
Personal background• Research interest:
– Enterprise 2.0 – Search engine optimisation– Blended learning– Management education
• Information Systems, Organisation and Society (ISOS)– www.isos.salford.ac.uk
• Salford Business School– www.business.salford.ac.uk
Web 2.0 – what is it? • Is it a software? Is it a website? …
• It is a way of using technology on the web…
• Tim O'Reilly on What is Web 2.0?– http://www.youtube.com/watch?v=CQibri7gpLM
Web 1.0 Web 2.0 • DoubleClick Google AdSense • Ofoto Flickr • mp3.com Napster • Britannica Online Wikipedia • personal websites blogging • domain name speculation search engine optimization • page views cost per click • publishing participation • content management systems wikis • directories (taxonomy) tagging ("folksonomy") • stickiness syndication
O'Reilly (2005)
Why Web 2.0?
• What do you think?
• http://www.youtube.com/watch?v=6ILQrUrEWe8&NR=1
Social networking websites, market share (unique visitors)
Twitter – micro blog
Organisations use Web 2.0• Internally:
– Knowledge management– Developing products and services– Training – Increasing collaboration across organisation
• With customers:– Product/services development participation– Increase interaction with organisation– New customer acquisition
McKinsey Global Survey Results (2008)
www.barackobama.com• Social media success for presidential
elections• $55b raised in February 2009
(Green,2008) – YouTube – 180k subscribers– Facebook – 8 million supporters– MySpace - 1.8 million friends– Twitter …. 2.5 million followers
• Empowering people and organisations
Think…
• What impacts can you see Web 2.0 will make on your role?
Summary
• Web 2.0 is not to be ignored– Internal and external communications use potential
in governmental organisations
Questions
Aleksej Heinze
Salford Business [email protected]
www.business.salford.ac.uk/staff/aleksejheinze
References• Green, J. (2008). How Silicon Valley made Barack Obama this
year’s hottest start-up [Electronic Version]. Atlantic. Retrieved 1 November 2009, from http://www.theatlantic.com/doc/200806/obama-finance
• McKinsey Global Survey Results. (2008). Building the Web 2.0 Enterprise: McKinsey.
• Mintel. (2008). Keeping Consumers Connected - UK - September. London Mintel International Group Limited.
• O'Reilly, T. (2005). What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [Electronic Version]. Retrieved 28/11/2008, from http://www.elisanet.fi/aariset/Multimedia/Web2.0/What%20Is%20Web%202.doc
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