web 2.0understanding the semantic web
and its impact on technical communication
presented by Scott Abel, The Content Wrangler, Inc.
scott abelnightclub dj, investigative reporter, technical
writer, trouble-maker, entrepreneur, evangelist
Tampa, Amsterdam, Indianapolis, New York City, San Diego, on route to Key West
advocate for change
technical writing skills are easy to duplicate;user expectations are changing faster than we are
blogs, user-generated content, handhelds, virtual worlds, podcasts, geospatial positioning
the problemcontent -- it’s everywhere --
and managing it is getting out of hand
signage, brochures, user manuals, maps, books, websites, online help, telephone scripts
the semantic webalso referred to as Web 2.0;
seeks to leverage the internet to deliver service
web 1.0publishing to the web;
users surf and “read stuff” (if they can find it)
web 1.0 sites: STC website, AirCheck, IUPUI, Yahoo!, NBC, Time
web 1.0content is published to websites;
writers create content to fill these virtual places
“the medium is the message”
web 1.0users inefficiently search the “visible web”;
search fails to meet goal: finding information
web 2.0brings service to the web;
helps users “do stuff”
web 2.0technologies improve access, management, and reuse of digital content; supports end-user goals
web 2.0syndication allows users to remix content;
structured content makes it possible
really simple syndication
an XML standard; provides structure and semantic value to content
without style,without style,RSS feeds provide aRSS feeds provide aless-than-desirableless-than-desirable
user experienceuser experience
with style,with style,RSS feeds provide a RSS feeds provide a
positivepositiveuser experienceuser experience
publish/subscribeextends the reach of content;
users reuse content in unlimited ways
publishwrite it once and let go of control;
content is both human and machine readable
subscribeservices provide relevant information, delivered
how, when, and where users want it
old info, new viewslooking at content from all angles helps us make meaning of content;
new technologies make content accessible in meaningful ways
the S.I.M.I.L.E. project
Semantic Interoperability of Metadata and Information in unLike Environments
TimelineA DHTML AJAX timeline widget
for visualizing temporal information
Exhibitpublishing framework that lets you create web pages with support for
sorting, filtering, and rich visualization without a database; make mashups
your turnhow might you use this capability to better serve
your customers or improve your productivity?
?
blogstwo new blogs are created every second of every day
hosted softwareonline office applications are exploding in popularity; open standards
and ease of use drive adoption; offline access now available
blogs for documentation?
blogs provide a low cost entry point;blogs that support DITA are being developed now
structured blogging
allows us to create structured XML content;uses microformats (granular structured content)
incredibooks.comstructured blogging is so easy even kids are doing it
(and earning money for their efforts)
your turnhow might you use this capability to better serve
your customers or improve your productivity?
?
wikisweb-based collaboration tools that support user-generated content;
users can consume, create, correct, corrupt, and cut content
wiki toolsthere are many available (free to expensive)
wikis for documentation?wikis are being used to create documentation;
there’s even a wiki based on DITA
your turnhow might you use this capability to better serve
your customers or improve your productivity?
?
taggingtagging helps us stay organized;
sharing tags helps us help others quickly;what we tag can help improve documentation
podcastsanyone can create bad audio faster than ever!
iTunes is the secret
new audiences can find your content;syndication is increasingly popular option
your turnhow might you use this capability to better serve
your customers or improve your productivity?
?
user-generated content
users are creating their own documentation whether you want them to or not
video documentation
user expectations are changing; are you?
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
social networksnetwork effects; users share with one another in
uncensored online communities
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
your turnhow might you use this capability to better serve
your customers or improve your productivity?
?
findabilityweb 2.0 makes finding relevant content easy; enhanced findability combined with personalized recommendations improve relevance
Pandoraprovides customized music recommendations
through streaming internet radio
seeqpodhelps you find and listen to music almost instantaneously; it also works for videos
tape failureno more guessing what website users like; watch them use your
site and make changes based on real user experiences
jotthelps you remember what you don’t want to
forget; audio in, text out
for additional information
contact Scott Abel at TheContentWrangler.com317.466.1840 scottabel [at] mac [dot] com
www.meetingwizard.comwww.jott.comwww.simile.mit.eduwww.pandora.comwww.slideshare.netwww.confabb.comwww.del.icio.uswww.structuredblogging.orgwww.microformats.orgwww.edgio.comwww.pipes.yahoo.comwww.docs.google.comwww.plazes.comwww.twitter.comwww.tapefailure.com
Save time. Arrange meetings in a snap -->Create “to do” lists with your cell phone -->Provide differing views of your content -->Create/share personalized radio station -->Find/rate/reuse slide show presentations -->Find a conference; rate events/speakers -->Tag content so you/others can find it later -->Create structured content using a blog -->Standards for popular content types -->Syndicate classifieds from your blog -->Mashup RSS feeds and create new ones -->Collaborate on spreadsheets/documents -->Tell others where you are/find others -->Tell others what you’re doing right now -->Watch videos of how users use your site -->
Web 2.0 sites of interest
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