AGENDA
→ Trend review → Making sense of trends → Look at a few unique perspectives → So What…Next Steps
B I L L G A T E S ’ W I S D O M :
“We always overestimate the change that will occur in the next two years and
underestimate the change that will occur in the next 10.”
SUMMARY OF TRENDS
→ Demographic and psychographic shi"s → No doubt about importance of changing
technology, match with YOUR capability? → Uptake is slow and weighted to younger
demographic → Consumers are generally #ckle: saying vs.
doing
A CHANNEL PERSONA
→ O$er positive incentives for preferred channel
→ Set positive defaults to encourage preferred channel usage
→ Technology concierge to walk consumers through channel shi"s