We make it our
business to build your
business
By: Mr B
Claassen
Seda
Export Development
Programme
Outline of presentation
1. Introducing Seda1. Who are our clients2. How does Seda deliver3. Seda offerings4. How do you become a client
2. Export Development Programme1. Information2. Training3. Development4. Market development and support
Introducing Seda
The Small Enterprise Development Agency (seda) was
established in December 2004 in terms of the
National Small Business Amendment Act.
Mission:
To develop, support and promote small enterprises to ensure their
growth and sustainability in coordination and partnership with other role
players
Main goal:
Ensure that the small enterprise sector grows and increases its
contribution to sustainable and equitable social and economic
development, employment and wealth creation
General characteristics
• 51 to 200 employees• Developed technical and business skills
• 21 to 50 employees• Developed technical / limited business skills
• 6 to 20 employees• Limited technical and business skills
• Less than 6 employees• Very limited technical and business skills
20%
80%
Who are our clients?
How does Seda deliver?
Delivery points
9 Provincial Offices
42 branches
24 business incubators
60 Enterprise Information Centres
Offerings consisting of various products and
services
Delivery model
Most products and services are provided through Seda branches
Information Officers, Business Advisors and Regional Facilitators provides services to clients at the Seda branches
Close interaction between National Office and branches ensure that offerings and interventions are relevant, user friendly and effective
Use of consultants/external Service Providers where necessary for specialised services to small enterprises
Examples of some Seda offerings
Entrepreneurship readiness assessment New business registration Start up business plans Business performance improvement assessment SMME needs assessment Franchise evaluation Export readiness assessment Feasibility studies Infrastructure rehabilitation Value chain development Exposure to local and international markets Market studies Social and skills scoping Capacity building Bankable business plans
Client
ReferalRegister client onseda’s database
Diagnostic
Coupon SchemeAssist with seda
Products & ServicesService Provider
Contract
Diagnostic
Coupon SchemeAssist with seda
Products & ServicesService Provider
Contract
Simplified Process for assisting seda Clients
How do you become a client?
Physical visit to branch
Most branches has information sessions for potential
clients, please contact them for dates and times
Registration as a client
Relevant assistance process start
How do you contact us?
Seda call centre: 0860 103703
Seda website: www.seda.org.za
seda National Office: Physical Address: The dti Campus, Building
G, 77 Meintjes St, Sunnyside, Pretoria Tel: (012) 441 1000
Export Development Programme
Objective
To enhance small enterprise export capability and operations of small enterprises by developing and
promoting them to enter global markets and to provide relevant training and assessment for Seda
clients
Components of Export Development Programme
Criteria for participating enterprises
Potential exporters: Enterprise should be in existence for 2 years and operating as a
formal entity; Product/Service should have a niche or competitive edge; A market match should exist for the product/service; Enterprise must be committed to developing an export market; Enterprise should have or have access to finance; Enterprise should have internal capacity for additional markets; and The Seda Business Advisor should recommend participation, based
on his/her assessment. Export-ready enterprises:
As above, but also including: All required quality and management systems is in place; Market clarity for the targeted export product should exist; and All necessary permits, tax and insurance should be in place.
Information provision
Export Awareness Seminars: Half day workshops organised by Seda branches; Raise the awareness amongst small enterprises on export as a
market; The urgency to be internationally competitive; Assistance available from Seda with regard to your export
development; The basic elements of competitiveness; and Other support services available to
enterprises to develop their international competitiveness
To find out when the next Awareness Seminar would be held in your area, please contact your local Seda branch.
Information provision continued
Country, sector, product and trade statistics is some of the
information required by enterprises while developing their
export market
For example: Enterprises utilise this information during their
research on relevant markets and in preparing their export
marketing plans.
Seda is currently working on a process so that this basic
information can easily be provided to enterprises by the
Business Advisor
Training - Export Orientation Course
8 weeks’ course to develop and enhance skills and capacity of enterprises to service market opportunities:
Focuses on preparing participants for exporting, both existing and potential exporters can attend;
Four modules include: Orientating yourself towards exports Determining your export readiness Introducing the technical aspects of exporting Developing an export market
Workbooks with a story line provides a practical,outcomes-based training course;
Delivered at Seda branches through a trainer, with the support of a business advisor; and
Certificate provided at the completion of the course
Training: Pre- and post-exhibition
PRE-EXHIBITION
2 DAY WORKSHOP
Focuses on preparing potential exhibitors for participation in Exhibitions and Trade fairs;
Targeting enterprises that will be participating in local or international exhibitions, Trade Fairs or missions supported by Seda, a Chamber, the dti or a provincial agency.
Provided by either an internal trainer or an external trade consultant
POST-EXHIBITION
1 DAY WORKSHOP
Provided as a follow-up focusing on further assisting Exhibitors or participants with any enquiries or challenges from an event or mission.
Training: Other
GUIDE TO TRADING INTO AFRICA
Focuses on further assisting Small Exporters with accessing markets in the African continent
Targeted to SMEs that participated at a local and International Exhibition or Trade Fair
OTHER
Should it be identified that you need another export-related training course to develop your skills base, the Seda branch will assist in making this accessible to you as one of the interventions as per your action plan.
Development support
Once a full diagnostic has been done on your business by the
Seda advisor, an action plan will be drafted that will inform any
development assistance provided by Seda.
Examples of possible development assistance:
Product development and certification
Quality Management Systems
Market development support
All interventions are done on a cost-sharing basis, the process
of which will be shared by your business advisor
Market Access support – Local markets
4 sector-specific events will be supported annually, depending on budget availability: 8 enterprises will be considered for participation Details of events will be shared with branches, where enterprises,
with the assistance of the business advisor applies to National Office for participation
Seda will inform enterprise of successful application, as well as details of support provided for that event
Relevant Business Advisor will also gain the opportunity to accompany his/her clients to event to provide real-time support
Seda will showcase these events through our relevant print media
Local markets continued
Individual assistance to any other relevant local event is available as part of development assistance at your local Seda branch – the normal processes to such an intervention would apply
International market support
Seda provides support in three areas to ensure exposure on
international platforms to our clients:
Trade Point Programme
UNIZO GoNorth
Participation in missions and national pavilions
International market support – Trade Point Programme
The World Trade Point Federation (WTPF), based in Geneva, Switzerland, manages this UNCTAD-originating programme globally.
The WTPF operates through a network of more than 100 Trade Point centres. Through these Trade Points, the WTPF assists small enterprises in more than 70 countries worldwide to trade internationally by using electronic commerce technologies.
TRADE POINTSOUTH AFRICA
International market support – Trade Point Programme
Seda has the responsibility of implementing and managing the programme nationally in South Africa.
Seda established Trade Point South Africa (TPSA) through an agreement with the WTPF in 2007 and agreed to support the establishment of Trade Point Satellites (TPS) in each of the nine provinces.
Three Trade Point Satellites are currently active in South Africa and we are working on establishing more.
The TPSA motto is:
Do Global TradeDo Trade Point
International market support – Trade Point Programme
Objectives of the Trade Point Programme:
To increase the participation of small enterprises in international
trade;
To support small enterprises trade more efficiently; and
To assist Trade Points in becoming "one-stop-shops" where small
enterprises can obtain a full set of services with regard to trade
information and other related aspects.
International market support – Trade Point Programme
Services provided by a Trade Point Satellite:
Electronic Trade Opportunities (ETOs), which allows you to post
your own business opportunities online and receive responses
from all over the world.
Global Trade Directory System (GTDS), which is a comprehensive
database providing registered companies with instant global
visibility and the opportunity to penetrate new markets.
List and search for opportunities
Provide Handholding support throughout the entire trade process Hold networking
Assistance with trade missions
International market support – Trade Point Programme
Trade Point Satellite contact details: TPSA Johannesburg
Contact person: Nada Reyneke Tel no: +27 11 726 5300 E-mail address: [email protected]
TPSA Durban Contact person: Nombuso Duma Tel no: +27 31 332 0445 E-mail address: [email protected]
TPSA Nelson Mandela Bay Contact person: Xolisa Singeni Tel no: +27 41 502 2400 E-mail address: [email protected]
Or contact Trade Point South Africa: Tel no: +27 12 441 1000 E-mail address: [email protected]
UNIZO (Organisation for the Self-Employed and SMEs) is the largest Flemish organisation for self-employed entrepreneurs and champions the interests of these 82,000 entrepreneurs.
Seda signed an agreement with UNIZO as a partner to the ‘Go North helpdesk Import Vlaanderen Matchmaking’ project.
The project focuses on small enterprises with growth potential in three countries, South Africa, Malawi and Mozambique.
The Go North helpdesk facility puts these identified companies in touch with Flemish businesses with the ultimate goal to stimulate joint investment, jobs and growth for small enterprises in Southern African countries.
International market support – UNIZO GoNorth Helpdesk
For more information contact the small export development team on:
012 441 1000 OR
[email protected] – Export [email protected] – Trade Point Programme
THANK YOUTHANK YOU