We are entering the Cloud Data Management Era
Jason Buffington @JBuffVice President, Solution StrategiesVeeam Software
Do you have a “Reality Gap” ?
How fast do you need those applications to be recovered?
VS.
How fast can you actually recover applications?
26% 47% 19% 7%
Strongly agree Agree Disagree Strongly disagree
27% 42% 22% 7%
How much data can you afford to lose?
VS.
How frequently do you protect your data?
Source: Vanson Bourne, February 2019N=1575 ITDM’s in organizations > 1000 employees
73% have a gap in the assured availability of their applications
69% have a gap in the adequate protection of their data
How much data can you lose?
Source: Vanson Bourne, February 2019N=1575 ITDM’s in organizations > 1000 employees
39%
15%17%
10%
7%4%
6%
0%
26%
11%
17%
13%11%
9%
12%
1%
Up to every 15minutes
Every 16 minutesto less than 1 hour
Every 1 hour to lessthan 2 hours
Every 2 hours toless than 4 hours
Every 4 hours toless than 6 hours
Every 6 hours toless than 12 hours
Every 12 hours to24 hours
Less often thanevery 24 hours
How often does your organization protect (including backup and replication) its applications?
"High Priority" Applications "Normal" Applications
54% of high priority37% of normal
How much downtime can you tolerate?
Source: Vanson Bourne, February 2019N=1575 ITDM’s in organizations > 1000 employees
10%
18%
24%
20%
14%
6%
3% 4%
0%
5%
11%
21% 22%
16%
11%
9%
5%
0%
No downtimeever
Less than 15minutes
15 minutes toless than 1 hour
1 hour to lessthan 2 hours
2 hours to lessthan 4 hours
4 hours to lessthan 6 hours
6 hours to lessthan 12 hours
12 hours to 24hours
More than 24hours
What is the amount of application downtime your organization can tolerate?
"High Priority" Applications "Normal" Applications
52% of high priority37% of normal
Here we are in 2019 – looking at 2020
No downtime or data loss is ‘acceptable’
&
There is not that much difference between“high priority” and “normal” data
Change is the only constant in lifeOnes ability to adapt to those changes will determine your success
Benjamin Franklin
Cloud Mobile AI/ML Edge/IoT
Data Changes Everything
2019+2008 - 2018
ACT IModern Data
Center
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
$1B+
ACT IModern Data
Center
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
15K32K
60K
91K
134K
182K
230K
281K
333K
1K6K
350k customers
ACT IModern Data
Center
2018-19
• DataLabs Staged Restore• DataLabs Secure Restore• Veeam Cloud Tier• Veeam Cloud Mobility• Instance licensing• RBAC for vSphere• Direct Restore to Amazon AWS• Direct Restore to Microsoft Azure Stack• External Repository• Cloud Connect Replication to vCloud Director• Nutanix AHV• Plug-in for SAP HANA• Plug-in for Oracle RMAN• Quantum DXi platform• Tape Enhancements• Veeam Intelligent Diagnostics• SQL Database restore new options & enhancements• Veeam Backup for Microsoft Office 365 V2 & V3• Veeam Availability Orchestrator V2
2017
• Cloud Connect Insider Protection
• Universal Storage Integration API
• Centralized Agent Management
• Data Locatoin tagging• IBM and Lenovo Storage
Support• Cisco HyperFlex
• INFINIDAT InfiniBox• Pure Storage FlashArray• NetApp SolidFire/HCI• Fujitsu ETERNUS DX/AF series
Storage API Released Plug-Ins
Innovation Delivered
ACT IModern Data
Center
ACT IIHybrid Cloud
2008 - 2018 2019+
Simple Reliable
Our Vision
Flexible
To be the most trusted provider of Backup solutions that deliver
Cloud Data Management
Cloud and reliability are driving DP changes
20%
20%
20%
22%
23%
28%
28%
29%
30%
33%
To improve RPO/RTO SLAs
To enable copy data management
To enable snapshots or replication as a complement or replacement oftraditional backups
To move from cloud-based data protection to on-premises dataprotection
To change from CapEx to OpEx models (or vice-versa)
To consolidate to a single solution
To diversify and use different data protection tools for differentworkloads
To improve ROI/TCO
To move from on-premises data protection to cloud-based dataprotection
To improve reliability (success rates) of backups
What would drive your organization to replace its primary data backup solution/vendor?(Percent of respondents: N=264, multiple responses accepted)
Source: ESG Data Protection Landscape, June 2018
Using “the cloud” for data protection
34%
37%
37%
40%
47%
47%
49%
Using as temporary compute resources for
time-limited projects
Serving as a disaster recovery target
Accommodating workload spikes
Serving as a repository for backup and/or
archive data
Testing and development
Running business intelligence queries
Running production applications
For which of the following purposes does your organization use
cloud infrastructure services Infrastructure as a Service (IaaS)
and/or Platform as a Service (PaaS)?
Source: ESG IT Spending Intentions 2019
Using “the cloud” for data protection
START CapExCloud-based
Storage
Infra & Expertise
Backup as a Service
BC/DRDisaster
Recovery as a Service
ProductionVMs
or
Apps
IaaS hosted VMs
SaaS (e.g. Office 365)
whobacksup?
Source: CentralizedBackup.com
Backup
Data Protection
Data Availability
Data Management
?
Source: CentralizedBackup.com
Data Availability
Data Management
focus on the
Information
Data Protection
focus on the
Users
Source: CentralizedBackup.com
focus on the
Infrastructure
Simple Reliable
Our Vision
Flexible
To be the most trusted provider of Backup solutions that deliver
Cloud Data Management
STAGE 1Backup
STAGE 2Visibility
STAGE 3Activation
STAGE 4Orchestration
STAGE 5Automation
Behavior-basedPolicy-based
Five Stages of Cloud Data Management
It’s your journey
Backup
Do better
Do more
Do less
Do different
It’s your journey
Backups PLUSsnapshots and replication
for physical, virtual machines (VMs) and cloud(s)
Can you reliably retain and recover all of your stuff?
Because you can’t move forward until you can!
Backup
Do better
Do more
Do less
Do different
It’s your journey
Data protection should be part of your system’s management framework (and vice versa)
Do you know what you have and
how it’s going?
Because you can’t move forward until you can!
Backup
Do better
Do more
Do less
Do different
It’s your journey
“Copy data management”“Secondary storage”
Blah blah blah
Do more than store your stuff and wait for bad
things to happen!
So that you can affordwhat you already know
you need.
Backup
Do better
Do more
Do less
Do different
It’s your journey
Orchestrate and automate,so that you can do something
more strategic.
Why repeatedly do what you can script and
schedule?
Life is more fun when the backups
just work!
Backup
Do better
Do more
Do less
Do different
OBRIGADOTHANK YOU