THE UNIQUE BLEND
CandiceWomen’s Business Leadership Part I
Professor Frey 08 December 2010
1
Intro HMMM THAT SMELLS GOOD!
FRAGRANT SCENT > SHOWS PERSONALITY
> GIVES CONFIDENCE
> LEAVES A MEMORY
2
My business idea
THE PERFECT SCENT FOR YOU!
YOU CHOOSE
COMBINE FAVOURITE SCENTS
AMOUNT YOU NEED
UNIQUE BOTTLE
3
Target customer
WHO IS OUR PRODUCTS FOR???
WOMAN
AGED 18+
ANY LOCATION
UNIQUE AND SOPHISTICATED
4
Supporting Research
80% say YES to buying the product
70% know other interested customers
5
Financials
AFFORDABLE
QUALITY
60% agree $35 is fair price
6
Actions
Samples to friends and testing groups
Acquire resources + raise capital= Business running within the next 2 years
7
Continuous Learning
Continued market research
Customer feedback
Ensuring highest product quality and customer service
8
Conclusion
THANK YOU
"The future belongs to those who believe in the beauty of their dreams.”
~ Eleanor Roosevelt9
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