Klaas Knies©
Juni 2009
Water Export Dag 2009Water Export Dag 2009
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Export, a matter of controlExport, a matter of control
Water Export Dag 2009Water Export Dag 2009
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Export starts with Export starts with
5 P5 P’’ss
Water Export Dag 2009Water Export Dag 2009
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Proper Preparation Prevents Poor Proper Preparation Prevents Poor
Performance Performance
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Water Export Dag 2009Water Export Dag 2009
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Export is no order tap!Export is no order tap!
Export is think, Export is think,
check andcheck and
go!go!
Water Export Dag 2009Water Export Dag 2009
The first questions are:The first questions are:
W.H.A.T.?W.H.A.T.?
•• Do we Want?Do we Want?
•• What do we Have?What do we Have?
•• Are we Allowed?Are we Allowed?
•• Is there a Team?Is there a Team?
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Water Export Dag 2009Water Export Dag 2009
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Internal check upInternal check up
External check upExternal check up
Operational check upOperational check up
•• Company objectives / goals Company objectives / goals
•• SW(ot)SW(ot)
•• Marketing research (sw)OT Marketing research (sw)OT
•• Market strategyMarket strategy
•• Marketing mixMarketing mix
•• Sales supportSales support
•• Delivery conditionsDelivery conditions
Water Export Dag 2009Water Export Dag 2009
TeamworkTeamwork
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•• Motivation by CommunicationMotivation by Communication
•• Export checklistExport checklist
Water Export Dag 2009Water Export Dag 2009
USP (Unique selling point)USP (Unique selling point)
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•• Why me?Why me?
Water Export Dag 2009Water Export Dag 2009
MarketMarket
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•• Where?Where?
•• Who?Who?
•• Any movements? Any movements?
Water Export Dag 2009Water Export Dag 2009
Export marketingExport marketing
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•• Watch and ListenWatch and Listen
Water Export Dag 2009Water Export Dag 2009
AlertnessAlertness
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•• Company Company
•• Product Product
•• MarketMarket
•• ClientsClients
•• FinanceFinance
•• PoliticsPolitics
Water Export Dag 2009Water Export Dag 2009
RisksRisks
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•• FinancialFinancial
•• LegalLegal
•• Commercial Commercial
Water Export Dag 2009Water Export Dag 2009
ConflictsConflicts
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•• PreventPrevent
•• Defend Defend
Water Export Dag 2009Water Export Dag 2009
Training and coachingTraining and coaching
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•• Update knowledgeUpdate knowledge
•• Secure experienceSecure experience
•• Promote open mindPromote open mind
Water Export Dag 2009Water Export Dag 2009
Export is Export is
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fixing a job together!fixing a job together!
Water Export Dag 2009Water Export Dag 2009
©any questions?any questions?