CONTENT PARTNERSHIP
about w00t!
Commercial representation for a select group of brilliant sites that provide compelling and inspiring content....
COMEDY /HUMOUR
NIGHTLIFE/ TASTEMAKER
YOUTH /STUDENT
GAMING POP CULTURE
READY-MADE LAUNCH PLATFORMS ACCESSIBLE VIA SPECIALISTS IN EACH VERTICAL
our talent pool...
YOUTH/STUDENTLocalised editorial across
key UK cities
Access to student communities throughout
UK
City-focused events
Mobile promotions/content on a
city level
Leading provider of student and youth focused entertainment news and reviews across key UK cities for over 10 years:ITCHY MEDIA
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
YOUTH / STUDENT Acclaimed by FHM and the Times
Team includes Emma Salt with over 5 years experience specialising in writing about student and urban life
Often contacted by the BBC and ES to provide soundbites on city life
Other journalists contribute to the Independent and The Guardian, and have since gone on to work for Time Out and Bizarre Magazine
Leading media in reaching students – via their guides, mobile, outdoor sites around SU’s
Fun, cheeky, irreverent but not elitist
In-depth editorial across key UK cities
Events
Experiential
Mobile
The Observer
Bebo
Visit London
Mini
“A Guide to Nottingham” for the Observer
Blog content for Bebo’s “Meet the Freshers”
Editorial content for Visit London’s “Young London” Channel
Content for Mini’s “Ministry of Fun” microsite plus arrangement of promotional offers exclusively for Mini owners across key UK cities
www.itchymedia.co.uk
COMEDY/HUMOUR
I need to do a toilet
100 million content playsConsultation
Comedy scripting and content
Animations
Games
Satire and spoofing
DAILY MASH
“In the finest tradition of satirical news websites.”
David Lister, The Times
“Very droll.” Simon Godley The Daily Telegraph
“Fantastically irreverent.”
The Scotsman
“The rather funny British answer to America’s famous satirical Onion website.” - Christopher Hope, The Daily Telegraph.
Britain’s largest satirical website covering national and international news with spoof stories, commentary and opinion
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
COMEDY / HUMOUR
Edited by Paul Stokes (ex-Scotland on Sunday, The Scotsman) and Neil Rafferty (ex-Sunday Times, Press Association)
“Fantastically irreverent” – the Scotsman
“Very Droll” – the Telegraph
Adopting a similar approach to The Onion in the US.
Satirical take on current affairs - satirises without fear or favour
Notable stories include: “People who know how to f*cking park on brink of extinction”
Editorial spoofing (plus a fine line in T-Shirts!)
Schweppes
Fox
Commission renowned satirical writers of the highest calibre and/or spoof comedy content
www.thedailymash.co.uk
8
Showcases the best comedy UK talent , allowing users to rate clips – backed by David Walliams and Matt Lucas in the UK, the brainchild of Will Ferrell in the US. FUNNY OR DIE
Matt Berry
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
COMEDY/HUMOUR The brainchild of Will Ferrell in the US, and brought to the UK with backing from David Walliams and Matt Lucas, FoD showcases the best up and coming comedy talent as well as established artists. Close affiliations to Hat Trick Productions.
Contributors to FoD include Peter and James Serafinowicz (BAFTA award winner), and Matt Berry (The IT Crowd, Snuff Box, Mighty Boosh)
Irreverent “laugh out loud” sketches and clip rating mechanic
User-generated clips with original, exclusive comedy content
Fox
Sony
Samsung
Commission some of the UK’s finest comedy talent to write satire or spoof/comedy content
Leveraging some of the most established UK comedy talent to advise and consult on comedy content and long-term projects
www.funnyordie.co.uk
I need to do a toilet
100 million content plays
WEEBLS-STUFF The UK’s largest cult animation site, whose proprietor ‘s work provides a ready-made cult online following:
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
COMEDY/HUMOUR Trained as a sound engineer and designer, Weebl as he likes to be known has seen over 100 million plays of his most renowned work.
Work includes flash memes Badgers, Narwhals, and the recent commission to build the latest 118247 ad in the style of Magical Trevor.
Award-winning producer of humorous, cult animations, toons, games, and general “shiznitz”
Incredibly popular with teenagers in particular yet retains a strong underground appeal.
Games
Animations /Toons
Music
Widgets
More stuff here
Yell – 118247
Cadbury
Fanta
T-Mobile
COI
Royal Air Force
Yell’s 118247 TV ad.
Cadbury Creme Egg “Goovies” (AOL Award Winner)Fanta – game and toon
Series of 12 games
COI – Anti Knife Crime Game and Toon
Royal Air Force – game
www.weebls-stuff.co.uk
B3TA.COM Arguably the most renowned cult viral site on the web, lovedby the mainstream press as a viable source of what’s cool and funny
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
COMEDY/HUMOUR B3ta.com has become one of the most famous underground newsletters on the web
Rob Manuel, the owner is a web animator by trade, and affectionately known as the "Ginger Führer”
The newsletter is often read by people in media, and thus regularly picked up and featured in more mainstream channels
Regular writer for .net magazine (for web designers and developers)
Fun, Humour, Satire
Famous weekly newsletter celebrating all that’s weird and wonderful about the web
Website hosts weekly image challenges
The Barbican
Virgin Trains
Random House
Wieden and Kennedy
Nuts About Film - an animated quiz for the Barbican (with Joel Veitch / Tomboy Virals)
Huge Cock - film for Virgin Trains
Handbag friends - animation and song for Random House.
A Brief History of Saving the Web‘ – talk to Wieden and Kennedy
...and starts flash mobs too (like the Michael Jackson one for instance !) - here
www.b3ta.com
NIGHTLIFE/TASTEMAKERConsultation and thought-
leadership
Highest calibre event organisation and
consultation
Exclusive access to venues / clubs / DJ’s
Editorial syndication
The pre-eminent quality provider of timely, urban lifestyle information to professional and influential city dwellers:URBAN JUNKIES
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
NIGHTLIFE/TASTEMAKER
“The hip guide to what’s on in London” – Metro
“Waspy, witty and edifying, Urban Junkies is my essential daily update.”Emma Elwick, Market Editor, Vogue
Taryn Ross – Editor in Chief and Co-Founder is Board member of On|Off/London Fashion Week, visiting lecturer on digital journalism at London College of Fashion
Professional background in PR, having worked as PR & marketing manager for the Royal Academy of Arts, and in the Stephanie Churchill andMandi Lennard agencies
High-calibre editorial recommendation and advice about London
Bite-sized editorial chunks about where to eat and drink, fashion, music, nightlife, travel, health and beauty.
Events
Cultural consultant on trends and fashion
Destination guides
Event guides
Event photo galleries
Commissioned photo shoots
London Fashion Week
Graduate Fashion Week
TopShop New Generation
Partner of ON|OFF (LFW)
Frequent contributors to:
Broadsheets like The Times, The FT, The Evening Standard, TheGuardian
Supplements such as ES magazine and the Sunday Times Style
Style publications, including i-D Magazine, POP and Superblow
Major UK consumer publications like Vogue, Esquire, GQ and FHMCollections
Trade publications like WGSN (Worth Global Style Network) andDrapers
Online publications including Tunetribe.com, Londonist.com andseveral leading blogs in the UK
www.urbanjunkies.com/london
LONDON PARTIES Part of the most renowned and prolific high profile events company in the UK:
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
NIGHTLIFE/TASTEMAKER
Quite simply the best event organisers in London and UK
Organising parties for HRH Prince Harry, Mark Ronson, and the London Fashion Week
Twice Voted “Best Promoter” award winner at the Club and Bar awards
Access to unparalleled talent/DJ’s/Content through agents, and years in the industry
“Top Five Must Have phone numbers In The World” ‐Harpers & Queen
“If you haven’t got their number, you should” - ES
A-list, elite event specialists and consultants
Consultation across all areas of bar, club, and event industries
Networking nights
Member events
Drinks Reception
Goody Bags
Parties
Photos and event uploads
Websites
Smash Hits
London Fashion Week
HRH Prince Harry
Fiat
Living TV
Bourjois
Samsung
Event
Official after-show party
Leaving for Iraq party
Series of events for Punto marque
Party to promote Britains Next Top ModelFive launch events for new products
“Queue jumping” campaign - www.samsung-g600.co.uk
www.londonparties.co.uk
is the world’s leading electronic music and club culture magazine.RESIDENT ADVISOR
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
NIGHTLIFE/TASTEMAKER
Offices in London and Berlin
Influential contributors and industry professionals spanning 17 countries
RA provides an award winning global voice,(2008 Webby Award Winner- Best Music Website)
Over 9,000 artists profiles
110,000 event listings, 18,000 clubs and 2,000 record labels)
High-calibre authoritative editorial and advice about music and clubbing
Unbiased, cutting edge reviews, interviews and news on electronic musicreleases, artists and events
Samsung
BBC
Sony
Blackberry
Professionals in the industry spread across all four corners of the globe, can offer:
Access to DJs / producers, labels and event / festival promoters / photographers
Authoritative editorial on nightlife and dance music
www.residentadvisor.net
The UK’s largest entertainment nightlife destination as ranked by HitwiseDONTSTAYIN
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
NIGHTLIFE/TASTEMAKER
The biggest social networking tool for nightlife and music offering a young and diverse audience who love to go out
This is a place that has passionate users, cultural relevance and real community
Users talk about DSI’s impact on their lives when it is mentioned by reviewers
Now part of Development Hell Group, owners of Mix Mag
Liberal approach that empowers clubbers to use the site as their key online social desination
The format of the site allows any user to add event listings, post comments and upload photos from anywhere in the world
Social Network destination
Includes editorial provided by MixMag,
Community Groups
Photo uploads (13m photos viewed each month)
Professional ”Spotters” who review, promote and photograph events
Bacardi B-LiveSony Ericsson
COI
O2
Access to clubs, DJs / producers, labels and event / festival promoters / and photographers (Spotters).
Events / Club partnerships
Editorial syndication
www.dontstayin.com
Platform celebrate everything great about being young: music, style, life and a whole lot more. PLATFORM
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
URBAN /TASTEMAKER
A leading authority on youth culture.
Site proprietor has amassed a growing army of loyal informants aged 16-24
Consulted by brands when people want to get into the psyches of the nation’s youth.
Built their name via a cult club night that went national (All Ages)
Entertaining without being pointlessly antagonistic - interesting without being worthy or condescending
Music, style and general lifestyle coverage to a knowledgeable, independent and fun-seeking audience
Puma Youth Consultancy
Custom publishing
Youth panels
www.readplatform.com
GAMING
Editorial
Gaming events
Gaming leagues
Consultancy on gaming industry
Eurogamer is the leading independent games media specialist in EuropeEUROGAMER
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
GAMING Europe's leading independent video games website
Eurogamer has local language editions published by teams across Europe
EG operates the world's most influential publication for games industry professionals, GamesIndustry.biz - the new weekly retail newsletter for the UK games industry
Eurogamer is a family business founded in 1999 and remains independently owned
Authoritative and respected independent editorial on the gaming industry
Exhaustive supply of editorial
Video game and hardware reviews
Eurogamer TV
Social network: Eurogamers
Eurogamer Expo - the UK's premier live event for core gamers
Sony Ericsson
Currys
London Games Festival
Editorial
Gaming events
Gaming leagues
Consultancy on gaming industry
www.eurogamer.net
Play.tm/Jolt is widely regarded as one of the UK's top videogaming destinationsPLAY.TM/JOLT
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
GAMING Widely regarded as one of the UK's top videogaming destinations
Operational since 2001, Play.tm (also the biggest website in Turkmenistan, bizarrely) , has a wealth of experience through its team of heavyweight writers
Authoritative editorial and reviews
Covers the most important games news, reviews, previews, interviews, videos and more with coverage updated constantly
FHM
Zoo
Empire
Playboy
Comprehensive, tailored video games content for clients
www.play.tm www.jolt.co.uk
POP-CULTURE
Irreverent content on pop-culture and music
Celeb focused content and editorial
Radio
Popbitch is the original gossip newsletter! Blending irreverent editorial with music and entertainment newsPOPBITCH
AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK
POP-CULTURE
The original, and arguably the best gossip newsletter focusing on satirical celebrity gossip, regularly breaking stories before the tabloids
Moved quickly from a niche-market publication to mainstream cultural knowledge, assisting British tabloid newspapers with their entertainment coverage
It achieved frequent name-checks in newspaper "diary" columns, and from celebrities as diverse as Madonna and French and Saunders
“HERE is a new force shaping Fleet Street's news agenda. Not since the Drudge Report has a scurrilous gossip website influenced so many morning news conferences. It's called Popbitch, and during recent days, it has provided the tabloids with the scoop of Victoria Beckham's pregnancy and given The Guardian the story about Sex and the City being remade as a children's cartoon. “
Satirical and irreverent pop-culture news and gossip
Newsletter and website vehicles for provided breaking entertainment, music and pop-culture news
Virgin
Lynx
Schweppes
Coca-Cola
Editorial commissions across the worlds of entertainment, music, pop-culture
www.popbitch.com
PROVIDING “PRE-PACKAGED” AUDIENCE SETS VIA OUR SPECIALIST CONTENT PROVIDERSSUMMARY
AREA KEY CONTENT PROVIDERS CONTENT SPECIALISM
YOUTH/STUDENT
COMEDY
NIGHTLIFE/TASTEMAKER
GAMING
POP-CULTURE
Itchy Media; Platform
TheDailyMash; Funny or Die; Weebls-Stuff; B3ta.com
Urban Junkies; London Parties; Resident Advisor; DontStayIn; Platform
Eurogamer; Play.tm / Jolt
Popbitch
In-depth editorial across key UK cities; events; mobile; youth consultancy
Consultation; comedy scripting and content; animations; games; satire and spoofing
Consultation and thought-leadership; highest calibre event organisation; exclusive access to venues / clubs / DJ’s; editorial commissioning
Editorial; Gaming Events/Expos; Gaming Leagues; Consultancy on gaming industry
Irreverent content on pop-culture and music; Celeb focused content and editorial; Radio
For more information, contact Steve Beckett:E: [email protected]
T: 0161 2121132M: 07988 664969