Why
… go on summer school?
• Focus on set of skills• Gain knowledge; ECTS• International experience & contacts• Appreciated by employers, partners
It’s funIt’s cost efficientIt’s a foreign adventureIt’s arranged rather quicklyIt’s part of your global mindset
Why
… offer summer schools?
• It’s in high demand: by students, research staff, employees and many other visitors
• It’s a great selling proposition for your institute• It’s a recruitment contact for future students
• It’s providing new business and new funding• It’s value creation using your university network
• Knowledge sharing on summer/winter schools!
• Joint communication• Joint recruitment• Joint initiatives
We want to offer a strategic platform for Unica partners
To get more applicants into S/W schools and programmes
Unica plan
Roadmap
• Annual assembly with UNICA partners (11/2012)
• Communication work group for platform (03/2013)
• NOW: demo, steering committee (06/2013)
• Web portal:create pilot portal (10/2013)
• For gathering S/W schools
• For publishing S/W schools
• Add partners, promote in network (12/2013)• Elaborate on contents & promotion tools (2014)
Strategic objectives• N 1 Summer/Winter school Portal in Europe• Promoting Unica+ partner programmes• For all ages; all qualifications; with(out) ECTS• Option: grow into an EU Alumni or Mobility project
Operational basis • Partner collaboration coordinated over Linkedin• Partners insert S/W schools and news online• Online/offline Unica promotion tools!
Core: web portal
Get more students!
• Build N 1 Search portal• Monitor extra traffic • Use Unica quality stamp• Boost initiatives with
joint marketing efforts:
• Web portal & back-end• Toolkits for promotion
News – Mail templates –Flyers – Fair presence –FB Posts - Movie sharing
Why join?
Send an Email to [email protected]
• Briefly explain your interest• Get into steering committee
• Designing the platform = technical/functional vote!
• First mover advantage= your initiatives listed first
• Marketing strategy= vote in toolbox creation
What’s next?
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