VORWERKCORPORATE PRESENTATION
Company Products and Services Made by Vorwerk
Company
Company portrait 1/2
• Vorwerk has been a family-owned company since its foundation in 1883.
• Vorwerk stands for the direct route to the customer, a consistent commitment to service, and outstanding quality.
• Sales in 2016: 3.058 billion euros,Business volume 2016: 3.777 billion euros,of which 2.514 billion euros came fromdirect sales
Company portrait 2/2
• Vorwerk has 649,075 people around the world, of whom about 60,000 are independent sales advisors in the business of selling household appliances and more than 577,000 are JAFRA Cosmetics Consultants
• Subsidiaries and distributors in79 countries
• Partners’ equity: 63 percent(akf group at equity) Subsidiaries
Distributors
Corporate Structure
Executive Board
The Managing Partners of the Vorwerk Group (from left to right): Frank van Oers, Reiner Strecker and Rainer Christian Genes
Supervisory Board
Dr. Jörg Mittelsten Scheid, a member of the Vorwerk owner family, headed the company from 1966 through 2005. He went on to chairthe Supervisory Board in 2006 and retained that office through 2012 before assuming his present office of Honorary Chairman.
Rainer Baule has been Chairman of the Supervisory Board of Vorwerk & Co. KG since January 2013 and came to the post straight from thatof CEO of Fresenius Kabi AG. He first joined the Vorwerk SupervisoryBoard in May 2011.
Owner family
Carl (photo) and Adolf Vorwerkfound the original company, BarmerTeppichfabrik Vorwerk & Co, in Wuppertal in 1883.
August Mittelsten Scheid, Carl Vorwerk’s son-in-law, becomessole Managing Partner in 1907.
Werner Mittelsten Scheid introducesdirect sales in 1930.
Dr. Erich (photo) and WernerMittelsten Scheid take charge of the company in 1943.
Dr. Jörg Mittelsten Scheid joined theExecutive Board in 1966 and was appointed Managing Partner in 1969, which post he held until 2005. From2006 until the end of 2012, he chairedthe Supervisory Board, on which he continues to sit today as a memberand as Honorary Chairman.
Vision
Our superior products and services elevate the quality of life everywhere you call home.
Mission
We create passionate, loyal customers by simplifying homes with high-quality, long-lasting solutions.
Our superior products and services come with the human touch, from the way we develop them and sell them, to the way they are used.
Our unique direct selling capabilities empower people across the globe, elevating lives for the better.
As a trusted family business, we are committed to act in a socially and environmentally responsible way.
We strive to achieve economic success as a means to ensure family ownership of Vorwerk for many generations to come.
Our Principles
A stubborn commitment to the highest quality
Our family company takes the long view
Fostering an openness to innovate
Designed for human connection
We create opportunity
Company History 1/3
1883 The brothers Carl and Adolf Vorwerk found the carpet factory“Barmer Teppichfabrik Vorwerk & Co.”
1904 August Mittelsten Scheid joins the company
1929 Invention of the Kobold hand-held vacuum cleaner
1930 Start of the Vorwerk direct sales organization
Company History 2/3
1943 Dr. Erich and Werner Mittelsten Scheid take over management of the company
1966 Dr. Jörg Mittelsten Scheid joins the Executive Board
1968 akf bank is founded
1971 The “original Thermomix“ VM 2000 is launched in France
Company History 3/3
2o01 Lux Asia Pacific becomes part of the Vorwerk Group
2004 JAFRA Cosmetics joins the Vorwerk Group
2009 The Kobold sales organization in Germany begins switching to a multichannel system
2011 Launch of a new Corporate Design and changeover of the Kobold vacuum cleanerproducts to the new design line
2015 Launch of power tools under the new brand name of Twercs
Social Committment to SOS Children’s Villages
• The Vorwerk family-owned company set up the Vorwerk Family Fund to raise money for SOS Children’s Villages.
• To date, the concerted efforts of employees, sales advisors, the Executive Board and the owner family have raised donations to the tune of 2,100,000 euros for the fund.
• Vorwerk’s social commitment has so far helped SOS Children’s Villages in Hyderabad (India), Moín (Costa Rica)and is currently providing for Quy Nhon(Vietnam).
Social Committment Through theanstiftung & ertomis Foundation
• Jens Mittelsten Scheid, a member of the owner family and founding member of the anstiftung & ertomis foundation, received the Deutscher Stifterpreis (German donors’ award) in May 2010 for his social commitment.
• The anstiftung & ertomis foundation sponsors projects that promote independence and initiative, the peaceful coexistence of cultures, and also scientific, charitable and cultural projects.
• Key focuses of the foundation are historical awareness, self-determination and a profound and lasting understanding of social prosperity.
Products and Services
Vorwerk Direct SellingVentures
akf group Vorwerk flooring
Thermomix Kobold
Twercs
JAFRA Cosmetics Lux Asia Pacific
Group sales 2016: 3.058 billion euros
Thermomix
• Cooking at your fingertips! Cooking with Thermomix – so easy, every day.
• Thermomix combines twelve appliances in one.The Guided Cooking innovation takes usersstep by step through recipes.
• Thanks to Recipe Chips, Recipe Platform, Thermomix App, cooking classes in Thermomix cooking studios, and the personal demonstration in the comfort of your home, you will discover the variety of recipes with success guarantee.
• Sales 2016: EUR 1.286 billion
• Self-employed sales advisors: about 45,600
• Subsidiaries: 14
• Distributors: 35
Kobold
• Kobold stands for the very best in cleaning appliances that not only meet the highest technical standards, but are extremely user friendly and look great, too.
• Particularly ideal for allergy sufferers, thanks to their sophisticated filter technology with an integrated odor and hygiene microfilter.
• First-rate consultation, even in the comfort of yourown home
• Sales 2016: EUR 836 million
• Self-employed sales advisors: about 13,700
• Subsidiaries: 9
• Distributors: 26
JAFRA Cosmetics
• JAFRA Cosmetics is one of the world’s leading manufacturers of beauty products, offering a completerange of skincare, fragrance, makeup and bath & body.
• JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential.
• With the slogan “freedom to be you” JAFRA celebratesthe unique spirit within every woman, and all the thingsthat make her imperfectly perfect and individually beautiful.
• Sales 2016: EUR 369 million
• Self-employed sales advisors: about 577,300
• Subsidiaries: 10
• Distributors: 8
Lux Asia Pacific
• Lux Asia Pacific focuses primarily on high-quality water filters, vacuum cleaners, and air filters in the Asian Pacific region.
• Quality and personal consultation – a key factor for our success in Asia, too.
• Sales 2016: EUR 24 million
• Sales advisors: more than 950
• Subsidiaries: 4
• Distributors: 7
Twercs
• The Twercs case brings together four high-quality,cordless tools: hot-glue gun, drill driver, jigsaw and stapler. What’s more, the tools are always ready to usebecause the Twercs case is a storage box and a chargingstation rolled into one. The package is completed byan accessories folder and an ideas book.
• As part of a great creative experience, the Twercs toolsallow you to realize many projects yourself. And Twercsalso supplies the Kreativ Kits to match.
• Twercs is obtainable via three sales channels – from the Twercs coaches, who sell direct under the party plan, the Vorwerk shops all over Germany and the online shop.
• Launch date: July 1, 2015
• Self-employed sales advisors: more than 100
• Subsidiaries: 1
akf group
• akf bank, akf leasing, akf servicelease and ERNST factoring are reliable partners to mostly small and medium-sized enterprises.
• Product portfolio: Leasing or loan financing of moveable investment goods, sales financing, factoring, fleet management, secure and transparent financial investment products
• New business 2016: EUR 1.167 billion,Sales 2016: EUR 431 million
• Employees: 430
• Subsidiaries: 3
Vorwerk flooring
• Vorwerk flooring is one of the leading international suppliers of high-quality carpets, carpet tiles and elastic, organic flooring. All Vorwerk products for residential living spaces and the commercial, site-oriented sector are produced in Germany.
• Exquisite materials, highest standards of quality, innovative design, and an acute sense of aesthetics are the hallmarks of Vorwerk floor coverings for both private and commercial spaces.
• Vorwerk cooperates with internationally renowned architects and artists.
• Sales 2016: EUR 70 million
• Employees: 414
• Export countries: 58
Vorwerk Direct Selling Ventures
• Vorwerk Direct Selling Ventures is an investment company operating within the Vorwerk Group.
• Investment focus: fast-growing companies with direct-to-consumer business models – on a person-to-person basis or via distribution channels such as the Internet, catalogues and home shopping
• Investment philosophy: long-term, temporary minority shares
• Investment volume per investment: EUR 1 million to EUR 10 million
• Investments in companies in Germany, Austria, and the USA
Made by Vorwerk
Research, Development and Production
At Vorwerk, research, development and production are united in a single enterprise. Vorwerk sets high standards in all areas. The customer gets what he has grown to expect from Vorwerk: an innovative product that is practical, useful and extraordinarily durable.
Vorwerk production sites
Wuppertal, GermanyResearch & Development and the Vorwerk Group’s largest production site, which turns out a range of products, including the Kobold VK200, the Thermomix TM5 and the TwercsTS100 T.
Cloyes, FranceProduction of the Thermomix TM5
Subsidiaries
Distributors
Production sites
Shanghai, ChinaProduction of other Kobold products and the Alva water purifier
Querétaro, MexicoProduction of the entire product portfolio of JAFRA Cosmetics
Westlake, USAResearch & Development for JAFRA Cosmetics
Hamelin, GermanyCarpet and carpet tiles production
Awards for Thermomix
Thermomix TM5
Awards for Kobold Products 1/4
Kobold VK200 Upright vacuumcleaner + EB400 Automatic electricbrush
Kobold VK200 Upright vacuumcleaner + SP530 Vacuum Wiper
Kobold VK200 Upright vacuumcleaner + HD60 Hard Floor Nozzle
Awards for Kobold Products 2/4
Kobold VK200 Upright vacuumcleaner + VF200 Carpet Freshener
Kobold VK200 Upright vacuumcleaner + MP440 Mattress freshener + MR440 Mattressvacuumer
Kobold VT300 Canister vacuumcleaner
Awards for Kobold Products 3/4
Kobold VR200 robot vacuum cleaner
Awards for Kobold Products 4/4
Kobold VG100 window cleaner
Kobold VC100 handheld vacuumcleaner
Awards for JAFRA Cosmetics
Awards for Lux Asia Pacific
Lux Heraair cleaner
Lux Ventusair cleaner
Awards for Twercs
Twercs TS100 T
Awards for Vorwerk flooring
Awards and certifications for Vorwerk carpets
Awards and certifications for Vorwerk carpets
Awards and certifications for elastic floor covering RE/COVER green
Certifications for Vorwerk carpets and RE/COVER green
For Vorwerk carpets andRE/COVER green
Sustaining member
VORWERK FACILITYMANAGEMENT HOLDING KG
HECTAS
• HECTAS Facility Services is a provider of high-quality infrastructural facility services.
• Core competencies: cleaning, supporting facility services, and security services
• Customers in the industrial (e.g. automotive), administrative, financial, health care, and retail and logistics sectors
• Sales 2016: EUR 194 million
• Employees: more than 10,000
• Subsidiaries: 5
Awards for HECTAS
Certification for HECTAS Facility Services Certification for HECTAS Security Services
Vorwerk & Co. KGCorporate CommunicationsMühlenweg 17-3742270 WuppertalGermanyTel.: +49 202 564-1247Fax.: +49 202 [email protected]