SOCIAL MEDIA + CR: How to Amplify & Measure Your Impact
Susan McPherson SVP/Director, Global Marketing
Fenton @susanmcp1
John Gordon SVP, Digital
Fenton @j6ordon
How To Ask Questions
VolunteerMatch makes it easier to manage successful community engagement programs.
• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
• We will pose questions at the end of the presentation
• A copy of the sides will be circulated after the event
SOCIAL MEDIA + CORPORATE RESPONSIBILITY How to Amplify and Measure Your Impact
John Gordon, SVP Digital, @j6ordon Susan McPherson, SVP/Director of Global Marketing, @susanmcp1
Is your company using social media to engage
around corporate responsibility?
A company’s CSR program can be responsible for more than 40% of its reputation.
CSR
Personal
Political
Commercial
TOP 5 TIPS TO MAXIMIZE CSR AND SOCIAL MEDIA EFFORTS
#1: Lead from the top AND the bottom.
•Knows they no longer own the conversation about their brand •Listens to stakeholders •Engages stakeholders in an ongoing conversation •Gives and receives
A TRULY SOCIAL BUSINESS
#2: Be consistent.
14
How are you measuring your success? 1. Surveys/Polls
2. One-on-one questions 3. Media imprints/clips
4. All of the above 5. None
Available at www.fenton.com/resources
#3: Communicate and share.
Listen Ask Relate Add Value
#4: Invest.
You
Media
Customer
#5: Your customers are your greatest salespeople.
#5: Have fun.
SOCIAL MEDIA + CORPORATE RESPONSIBILITY How to Amplify and Measure Your Impact
John Gordon, SVP Digital, @j6ordon Susan McPherson, SVP/Director of Global Marketing, @susanmcp1
Stay Informed
Blog: www.VolunteeringIsCSR.org
Twitter: @VM_Solutions
VolunteerMatch makes it easier to manage successful community engagement programs.
Upcoming Session: July
Small Business, Big Engagement: Trends & Best Practices in Using Social Media to Tell the Small Business CSR Story Guest Speaker:
Julie Dixon Deputy Director of the Center for Social Impact Communication Georgetown University Register: https://www1.gotomeeting.com/register/488892528 Wednesday
July 25, 2012 10-11 a.m. PT (1-2 p.m. ET)
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