iii
VOLUME II.
PART V. COMMERCE AND COMPETITIVENESS
CORPORATE SOCIAL RESPONSIBILITY AS AN ELEMENT OF THE COMPETITIVE ADVANTAGE Adamczyk J.
634
EVALUATING THE EFFECTIVENESS OF PUBLIC SERVICES FROM THE USER’S PERSPECTIVE. A CASE STUDY ON THE SERVICES OF THE FINANCIAL GUARD Bicăjanu V., Ioncică M., Marin-Pantelescu A.
639
INTERRELATION BETWEEN THE ROMANIAN PUBLIC AND PRIVATE SECTOR Bob C., Balalia A.E., Bumbac R.
644
KNOWLEDGE MANAGEMENT IN PRIVATE AND PUBLIC SECTORS – ANALYSIS OF VARIANCE Constantin Bob, Adriana Grigorescu
650
DOES THE INITIAL CHARACTERISTICS OF SOCIAL NETWORK EXPLAIN THE EWOM SIZE? - ON THE CASE OF KOREAN CELLULAR PHONE BUZZ COMMUNITIES Dong Il Lee, Hyejun Lee, Juhyun Lee
657
CHALLENGES FACED BY COMMERCE AND COMMODITY SCIENCE IN A CHANGING SOCIETY Hallier B.
664
MERCHANDAYZING: STRATEGY OF EFFECTIVE SALES Ilchenko N.
671
MOTIVATIONS AND BARRIERS IN INSURANCE PURCHASE Ioncică M., Petrescu E.-C., Ioncică D. E., Petrescu M.
675
A STUDY ON THE PREFERENCE OF SENIOR PORTAL CONTENTS Jongsoo Yoon, Jongwook Yoon, Hongmal Chun
682
THE MEDIATING ROLE OF SHOPPING VALUE BETEEWN PHYSICAL ENVIRONMENT AND CUSTOMER SATISFACTION Kim Won Kyum, Kim Shi Sok
690
EMERGING MASS CONSUMPTION SOCIETY AND CONSUMER BEHAVIOR : SURVEYS IN SEVEN CITIES IN CHINA Kometani, M.
694
COMMERCIAL LOGISTICS AS THE EFFECTIVE INSTRUMENT OF RAISING ENTERPRISE COMPETITIVENESS Korolchuk O., Moskvitina T.
700
DEVELOPMENT OF PRIVATE LABELS IN RUSSIA 706
iv
Krasyuk I. CERTIFICATION AND EVALUATION OF IFS LOGISTICS STANDARD IN POLAND Maleszka A., Matuszak L., Schulz A
709
COMPARISON OF DEPARTMENT STORES IN KOREA AND JAPAN Lee Min Sang
715
HARMONIZATION AND CONVERGENCE ACCOUNTING IN PUBLIC INSTITUTIONS Mirea M., Aivaz K., Ruse E., Girbaci M.
721
CUSTOMER KNOWLEDGE ON CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPLEMENTATION IN POLISH SUPERMARKETS Pawlak-Lemańska K., Bannik L., Koziołowa A., Kozioł J.
728
DEVELOPMENT PROSPECTS FOR THE PIEDMONT SWINE SUPPLY CHAIN: MEDIUM-HEAVY SWINE Peira G., Varese E., Bonadonna A., Arese M. T.
733
HOW INSURANCE SERVICES ARE PERCEIVED, UNDERSTOOD AND KNOWN ON THE ROMANIAN INSURANCE MARKET Petrescu E.-C., Ioncică M., Petrescu M., Ioncică D. E.
739
ROLE OF NPL IN FUNDAMENTING BUSINESS STRATEGIES Popescu M., Crenicean L C
746
NEW CONSUMER’S AND AVANTAGES WITH THE RETAIL PARK COMING Ruggieri R.
752
CUSTOMER SATISFACTION – A COMBINED APPROACH: A SYSTEM FOR EXCELLENCE VERSUS A DYNAMIC SYSTEM Şandru I. M. D.
758
RELATIONSHIP BETWEEN THE MOTIVATIONS OF WOMEN ENTREPRENEURS, CRITICAL SUCCESS FACTORS, AND PERFORMANCE OF WOMEN OWNED Sang Suk Lee
765
MEASURING RETAILER EQUITY Sang-Lin Han, Mi-Young Baek
772
GLOBALIZATION EFFECTS ON POPULATION MIGRATION – CHALLENGES FOR THE ROMANIAN BUSINESS ENVIRONMENT Săseanu A.S., Neagu E.C., Petrescu R.M.
777
EXTENDED PC OR COMPLETELY NEW ENVIRONMENT? RESEARCH QUESTIONS FOR M-COMMERCE DIFFUSION Seung Hoon Choi, Dong Il Lee
784
OPEN INNOVATION AND COMPETITIVENESS C. S. Song, K. C. Kim
791
E-COMMERCE IMPACT ON THE ECONOMIC DEVELOPMENT Stanciu Anca Cristina, Condrea Elena, Nicodim Liliana, Bunda Ramona Nicoleta
795
v
RESEARCH ON MARKETING COMMUNICATION AT THE MARKETING/ ENTREPRENEURSHIP INTERFACE Stoyanova M., Stanciulescu G.
802
THE EFFECTS OF METAPHOR MESSAGE ON BRAND IDENTIFICATION Yonghak Lee, Kyungjin Kim
811
PART VI. TOURISM AND EUROPEAN INTEGRATION
EVOLUTION OF THE ECOLOGICAL CRITERIA IN THE TOURIST SECTOR Bechis M., Tomatis L., Olivani R., Torazzo A.
820
TECHNOLOGICAL INSTALLATIONS AND MANAGEMENT OF THE ENVIRONMENTAL ASPECTS IN VALLE D’AOSTA’S HOTELS AND RESTAURANTS IN THE SKI-AREAS Beltramo R., Duglio S., Vesce E.
826
NEW PERSPECTIVES IN ECONOMIC VALUE ASSESSMENT AS AN INTEGRATION OF SOCIAL ACCOUNTABILITY. A PRACTICAL APPLICATION IN THE SPA INDUSTRY Barbara Burchi, Angela Tarabella
832
THE FARMTOURISM IN SICILY IN THE FRAMEWORK OF THE AGRICOLTURAL MULFUNCTIONALITY Dragulanescu Irina-Virginia, Novak Pasquale
838
THE INFLUENCE OF TANGIBLES ON THE QUALITY PERCEPTION IN RESTAURANTS Dziadkowiec J.
846
FOREIGNERS’ PREFERENCES TO KOREAN FESTIVALS: A CASE OF GEUMSAN GINSENG FESTIVAL Hu Ting, Fan Qingji, Kim Hyoung Soon
853
DIFFUSION OF KOREAN ENTERTAINMENT PRODUCT IN ASIA MARKET THROUGH KOREAN WAVE Ilhyun Bae
856
EDUCATION QUALITY EVALUATION OF LIFE-LONG LEARNING Lacková A.
862
THE ECOMAPPING AS AN USEFUL TOOL TO SIMPLIFY THE PRELIMINARY ENVIRONMENTAL ANALYSIS OF A SEASIDE RESORT Matarazzo Agata, Clasadonte Maria Teresa
868
THE NATURAL PROTECTED AREAS EXTENSION IN ROMANIA A WAY OF BIODIVERSITY CONSERVATION AND SUSTAINABLE TOURISM DEVELOPMENT Rodica Minciu
878
THE EFFECTS OF THE GLOBAL CRISIS ON THE INTERNET BUSINESS MODELS IN ROMANIAN RURAL TOURISM Bogdan Onete, Beatrice Sion, Remus Negoi
884
vi
APPROACHES ON THE MEASUREMENT METHODS OF TOURISM IMPACT IN THE ECONOMY García Sánchez A., Nica A.M.
891
THE DEVELOPMENT OF AN ORGANIZATIONAL CULTURE BASED ON QUALITY AND PERFORMANCE IN THE ROMANIAN TRAVEL AGENCY State O., Popescu D.
897
LOCATION AND DESIGN OF TOURIST ACCOMODATION FACILITIES – FIRST STEPS IN PROVIDING QUALITY SERVICES IN THE HOSPITALITY INDUSTRY Tanase M., Nicodim L., Hornoiu R.
905
RESEARCH ON MARKETING COMMUNICATION THROUGH FAIRS AND EXHIBITIONS Tigu G., Rusescu M.C., Canda A.V., Ion A.
910
THE MODERNIZATION OF PILGRIMAGE DESTINATIONS: A NECESSITY? Ţîrca A., Chiş A., Stănciulescu G., Luiza S.
916
PART VII. RESEARCHING ACTIVITIES WITHIN THEORETICAL
STUDIES PHOTOCATALYTIC NANOCOMPOSITES OF OUTDOOR PAINTS BASED ON TiO2 Alfred Błaszczyk, Jan Jasiczak
924
EFFECT OF HIGH TEMPERATUTE TREATMENT OF ACTIVE CARBON ON PURIFICATION USED FRYING OIL Bronislaw Buczek
926
CHARACTERISTICS OF INK TRANSFER IN LABORATORY DEVICES INTENDED FOR SIMULATION OF OFFSET PRINTING Gajadhur M., Podsiadło H.
932
THE FORMATION OF PAPER QUALITY AND SAFETY Glushkova T., Barabash S., Andrievska L
936
EFFECT OF MINERALS ON THE QUALITY OF COSMETIC PRODUCTS Hornik Stanislaw
941
INFLUENCE OF PRINTING PARAMETERS ON THE FLEXOGRAPHY PRINT QUALITY OF PLA BIODEGRADABLE FILMS Izdebska J., Podsiadło H.
947
THE ROLE OF PUBLIC ACCEPTANCE IN NANOTECHNOLOGY DEVELOPMENT Jasiczak Jakub
954
HYGIENIC EFFECT OF TEXTILES IN THE PROCESS OF WASHING Jekiel K., Sygula-Cholewinska J., Szostak-Kot J.
959
ESTIMATION OF PHYSICO-CHEMICAL INDICATORS OF LIQUID WASHING MEANS QUALITY Kolomyets T.M., Novak T.V.
965
vii
COLLOID-CHEMICAL SCIENCE OF MATERIALS IN MATERIALS AND GOODS TECHNOLOGY Kuprienko P.
969
HARMFUL SUBSTANCES IN LEATHER WARE A CALORIMETRIC METHOD FOR DETERMINING TRACE QUANTITIES OF CHROMIUM (VI) Marcinkowska E., Zielinska G.
976
COMPOSITE PACKAGING MATERIALS: INNOVATIONS AND PROSPECTIVES OF USAGE Osyka V.A., Koptiukh L.A., Mostyka K.V., Latygina A.G.
982
EFFECT OF LED TECHNOLOGY ON THE QUALITY OF DIGITAL PRINTING Piłczyńska Katarzyna, Podsiadło Halina
988
THE FLUORESCENCE MEASURING METHOD BASED ON ALAMARBLUE® ASSAY AND TETRAHYMENA PYRIFORMIS FOR SCREENING AND ASSESSING SAFETY OF TEXTILES Salerno-Kochan R., Fyda J., Wójtowicz A.
993
INFLUENCE OF THE FESTIVAL SERVICESCAPE IMAGE ON THE REGIONAL IMAGE Sim S. U., Lee I. J.
998
SCIENTIFIC GROUND OF USAGE OF UKRAINIAN KAOLINS IN THE PRODUCTION OF WATER-DISPERSION PAINTS Sviderskyi V., Karavayev T.
1104
THE METHOD OF SELECTED COSMETIC PRODUCTS AGE ESTIMATION Jerzy Szakiel
1011
MERCHANDISING VALUATION OF MODERN CONSTRUCTION MATERIALS MARKET DEVELOPMENT IN UKRAINE P.V. Zakharchenko, О.М. Gavrysh, N.O.Shcherbyna
1017
PART VIII. NEW APPROACHES IN ENVIRONMENTAL PROTECTION
PROSPECTS FOR THE USE OF THE POTENTIAL IN RENEWABLE ENERGY SOURCES IN POLAND Adamczyk W.
1024
NEW APPROACHES IN EUROPEAN UNION SUSTAINABLE DEVELOPMENT STRATEGY Baciu Remus, Deac Adriana
1028
CADMIUM AND LEAD BINDING BY NATURAL POLYSACCHARIDE FIBERS FROM SOME FRUIT AND VEGETABLE WASTE Bożena Borycka
1039
REVISION OF THE EU-ECOLABEL SCHEME Calabrò Grazia, Fazio Alessandro
1045
viii
ECO-DESIGN AS A STRATEGY TO INCREASE ENERGY EFFICIENCY IN THE HOUSEHOLD APPLIANCE SECTOR Calabrò Gr., Zanda S.
1050
BALLAST WATER TREATMENT TECHNOLOGIES De Leo F., Mappa G.
1056
INNOVATIVE ANTIFOULING COATINGS FOR A LOWER ENVIRONMENTAL IMPACT De Leo F., Ruberti M.
1063
MEASURING USER AWARENESS ABOUT ENERGY CONSERVATION – CASE OF ENERGY-SAVING LAMPS IN SLOVENIAN HOUSEHOLDS Duh K., Denac M., Delčnjak M
1070
POSSIBILITIES OF EFFECTIVE CAPTURE OF SOLAR RADIATION – SOLAR POWER PLANT, SOLAR THERMAL SYSTEM, OR BOTH Furjan P., Denac M.
1077
SEPARATE COLLECTION OF WASTE IN BULGARIA - AN EXAMPLE OF SUSTAINABLE CONSUMER BEHAVIOUR Ivanova D., Vassileva Е., Stefanov S., Tipova N.
1083
RENEWABLE ENERGY SOURCES POLICY INSTRUMENTS IN ROMANIA: TRENDS, CHALLENGES AND FUTURE PROSPECTS Josan, A., Vlad, L.B., Vlăsceanu, Gh.
1089
SUGAR BEET PULP AS AN EXAMPLE OF BIOMASS FUEL IN THE STRATEGY OF THE RENEWABLE SOURCES OF ENERGY DEVELOPMENT IN POLAND Kubik Beata
1104
DESIGN FOR RECYCLING AS A WAY TO ENVIRONMENTAL PROTECTION Lewicki Robert
1109
GREENHOUSE GAS EMISSIONS FROM INTERNATIONAL SHIPPING: A GROWING CONCERN Massari S., Mappa G.
1115
SHIPS AS ECOLOGICAL DRIFTING MINES? Massari S., Ruberti M.
1121
USING THE PDCA CYCLE IN THE IMPROVEMENT OF THE ENVIRONMENTAL MANAGEMENT SYSTEM Matuszak-Flejszman Alina
1128
GREEN CORPORATE IT INFRASTRUCTURES: THE ROLE OF VIRTUALIZATION AND CLOUD COMPUTING Merli R., Ippolito C.
1135
A SURVEY ABOUT THE APPLICATION OF EMAS REGULATION 761/2001 IN THE ITALIAN WASTE MANAGEMENT SECTOR Merli R., Lucchetti M.C., Ippolito C.
1142
THE ECOLOGICAL FOOTPRINT: METHODOLOGIES AND APPLICATIONS Miglietta P. P., Pastore S.
1150
ix
ENERGY AND ENVIRONMENTAL CHOICES WITHIN EUROPEAN UNION Novak Pasquale, Dragulanescu Irina-Virginia
1157
EVALUATION OF POTENTIAL AND OPTIONS OF RENEWABLES FOR DEVELOPMENT OF SUSTAINABLE ENERGY STRATEGY IN SLOVENIA Obrecht M., Denac M.
1164
A NEW PRODUCT GROUP FOR THE ENVIRONMENTAL EXCELLENCE Olivani R., Bechis M., Tomatis L., Torazzo A.
1172
THE IMPACT OF CLIMATE CHANGE ON PROTECTED AREAS AND TOURISM ACTIVITIES Popescu D., Padurean M., Baltaretu A., Hornoiu R.
1177
PERSISTENT ORGANOCHLORINE PESTICIDES IN LOCAL AND REGIONAL RYE BREAD Radzymińska M., Jakubowska D, Garbowska B., Staniewska K., Gątarska A., Smoczyński S.S.
1183
FEASIBILITY AND LIFE CYCLE ASSESSMENT OF SOYBEAN OIL, ISOFLAVON AND ENERGY PRODUCTION Romani Annalisa1, Romani Marco2, Vignolini Pamela3, Olivieri Germana4, Borsacchi Leonardo5
1187
PROSPECTS OF A HYDROGEN ECONOMY Spada V., Dipaola M.
1195
ENVIRONMENTAL COMMUNICATION ACTIVITIES IN PACKAGING BRENCH Ucherek M., Lisińska-Kuśnierz M.
1200
INTEGRATION OF PURIFICATION PROCESSES AND VALUE CREATION OF ORGANIC WASTE: A CONTRIBUTION TO SUSTAINABLE DEVELOPMENT Vaccari V., Cordoni C., Cambiaso G.
1206
OUTLINING THE PRODUCT BIOGRAPHY OF REFRIGERATORS AND THEIR ENVIRONMENTAL IMPACTS Waginger E., Fink, S.B.
1212
EFFECTS OF CONSUMER’S LIFESTYLE ON LOYALTY ABOUT LUXURY BRAND Na June-Hee, Lee, Yong Hak, Park, Hye Ok
1218
CURRENT TRAVEL RESTRICTIONS ARE STILL NEEDED SINCE TOURISM IS AN EXPORT GLOBALE INDUSTRY? Ion A., Stănciulescu, G.C.
1221
COMPARATIVE ANALYSIS OF INDICATORS AND TOURISM ORGANIZATION MODELS: ROMANIA AND POLAND Nica, A.M., Stănciulescu, G.C.
1226
TRADITIONALISM AND FUNCTIONALITY IN ROMANIAN CUISINE Stroia A.L., Chiru I.C.
1234