2. they skim they skip they scan People dont read any more
3. You have to grab them with Compelling Subheads Killer Title
Magnetic Headlines You have to grab them by the eyeballs
4. The first sentence of your copy should be unforgettably
relevant, useful, truthful and tempting copyblogger
5. Lolita. Light of my life, fire of my loins. My sin, my soul.
Vladimir Nabokov LIKE THIS
6. but how many Nabokovs work in Content Marketing?
7. Killer Compelling Magnetic Irresistible Unforgettable Too
many grab-you-by-the-eyeballs headlines take everyone to dreaded ad
land The mind screens out NOISE like a mute button
8. they switch off RESULT?
9. If you love your subject theyll engage If you write with
passion theyll respond If you use a natural voice theyll
listen
10. ABSOLUTELY NOT. Your content must be very easy to SCAN So
can you forget about headlines, subheads and opening lines?
11. Just dont bludgeon them to death with KILLER words
12. So much is written about words and so little about voice
Finding the right words is essential, but its your voice that
engages people and builds rapport and trust
13. Call us (02) 9909 0246 [email protected] Check us out
www.technoledge.com.au Follow us Find out more
