1. Free Lunch Friday, May 9, 2014 Presented by: Scott Salkin, IDS Technology Marketing www.idstm.com Jerrod Bailey, Tallwave www.tallwave.com

2. At Picmonic, we take this quite literally. 3. Rhinovirus Member of the Picornavirus Family Causes the common cold Hundreds of serologic subtypes Destroyed by the stomach acid 4. Into this! Over 300% increase in long term memory retention vs text based learning 5. 60,000x faster mental processing 6. Self-Directed Decision Making Prospects/customers started to delay purchasing conversations with suppliers. Due Diligence Begins First Engagement w/ Sales Purchase 57%-70% 7. Tallwave 2014 8. Tallwave 2014 9. Tallwave 2014 10. Tallwave 2014 11. Graph Picture Flowchart Relationship Visual Metaphor 1 2 3 1 2 3 Tallwave 2014 12. Tallwave 2014 13. Tallwave 2014 14. Tallwave 2014 15. Tallwave 2014 16. Tallwave 2014 17. Tallwave 2014 18. Due by 5/23 1. Upload to YouTube 2. Tweet the YouTube link, your Company Name, and Hashtag: #FLFDrawYourStory Prize: $100 Voucher for Southwest Airlines Bragging Rights A Compelling Story 19. CRITERIA: Did you establish the users current reality? Did you establish how you change that reality? Quality of your narrative Was it compelling? Visual Storytelling Framework is Copywrite Tallwave 2014