enagarieThe
Nick deAnda, Megan Hayes, Esther Nicks, and Whitney Phillips
The Menagerie•Eclectic, whimsical and mysterious with clean modern lines
•Mission is to provide an establishment of constant curiosity and endless luxury
•First store location in Dallas Texas
Target Market• “The Menagerie,” is a retail store that will
cater to men and women between the ages of 25-34
• The store will provide an entire story and lure customers in with lifestyle marketing
• The store goal is to for it to fit in smoothly with the community of the Dallas culture
• “The Menagerie,” will rely on positive word of mouth and social media websites such as Facebook and Twitter to back up its marketing campaign for the target market
Logo
•The logo is a simple combination of luxury and curiosity to embody the brand image
Men’s Merchandise
Women’s Merchandise
Home Merchandise
Atmospherics• Lighting
The Menagerie uses layered lighting to create a mood in the store. Spotlights are used to draw attention to special areas of the store.
•SoundCalm music playlists by artists such as Adele, Maroon 5 and Ryan Adams
Atmospherics• Create a atmosphere that
increases customers curiosity and desire to shop.
• SightThe store has an engaging visual quality.
Through sight, sound and touch the Menagerie creates a atmosphere that encourages customers to feel comfortable and relaxed.
Conversational Signs• Window 1:
• “Constant Curiosity” • Window 2
• “Fly into Spring”
Fixtures and fixture plan-o-gram
Fixture plan-o-gram
Lighting and Lighting plan-o-gram
Lighting Fixtures
Lighting and Lighting plan-o-gram
Wall Elevation•The store will contain 3 focus walls•Each will feature seasonal and trend items•The fixtures will also enhance the store atmospherics
Window: Fall• “Constant Curiosity”• Vertical Lines• Fall window• Greens, yellows, browns (fall
colors)
Window: Spring• “Fly into Spring”• Spring Trends
• Birds• Pastels (Pantone Colors)
• Driftwood, Margarita, Solar power
Trend Board
Mannequins
Total 12 forms5 in windows2 in fitting room5 through out store
Changed weekly featuring new merchandise and inspire customers on how to outfit