Visual Marketing with Instagram
#ObeoWebinar
Presented by Marci James
The StatsInstagram is the fastest growing social
media network
The Stats• Launch October, 2010• Bought by Facebook for $715 million• 200 Million monthly users• In the US, 20% of all adult woman use Instagram• 70% log in at least once a day• Instagram generates 58 times more engagement
per follower than Facebook and 120 times more engagement per follower than Twitter.
Need a Reason?
• It’s fun• It’s MOBILE• Reach a wider audience – spread
your net• 65% of the world’s top 100
brands are using Instagram• Get more engagement!• Visual marketing should be this
easy!
Where to Start?
• Download the app!• Sign up – use your twitter handle as
your user name if available.• Add a link to your website• Link your Facebook & Twitter profile
KEY TIP: Since Instagram is rooted in mobile usage, make sure that the website that you decide to link your profile to is mobile friendly.
Link Facebook & Twitter
BalanceBalance fun personal photos with business photos
Filters
Don’t stress over the filters and don’t over use the filters.
HashtagsBuild a hashtag strategy
1. You can use up to 30 hashtags, but don’t! it’s looks spammy
2. Create your own hashtags that target your niche and audience
3. Bookmark them in groups of 6, in a convenient location like a word doc or Evernote
4. Use 6 per post, but add more can be added in the comments
5. Make sure the hashtags are consistent with the post
Popular Hashtags
Gain engagement by using popular hashtags!
http://top-hashtags.com/instagram
/
Followers
• Connect and share to Facebook and Twitter• Use relevant and popular hashtags• Quality trumps quantity• Be social. Engage with others, like
and comment• Promote in Newsletters, business
cards, other social networks• Find influencers and network
Photo Map
• If turned on, will organize your geotagged photos on a map. • Your map will be
displayed prominently on your profile. • By default, adding
location or adding to your Photo Map is turned off for all photos you upload to Instagram.
Photo Map
Make Collages!
Picstitch is my favorite collage
app!
Add Text!Overlay text with Over! http://madewithover.com/
• Just Listed!• Just Sold
• Neighborhood• Open house• Beds/baths
Video
Use both photos and video!
You can upload 3-15 seconds of video
A Posting Plan
• Create a posting plan for your business photos• Use https://
postso.com to schedule! $14.95/month
Follow Back!
Use Iconosquare! http://
iconosquare.comIt’s also great for
statistics
Instagram on the Web!http://instagram.com/obeoinc
Marci [email protected]
www.Facebook.com/SayObeowww.Facebook.com/Marci.JamesTwitter: @Obeo & @MarciJames
www.Obeo.com/blogObeo Training Center:
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