CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH

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Seeing is believing and there’s no better way to attract and persuadethan visual content. As with the enduring images of Alice in Wonderland,compelling images help content come to life. Put visual content to work foryour business and take the advice from these 10 content marketing experts.

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This infographic was created by TopRank® Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

Buyers need to “see" content before they understand & believe, so make sure your content is visual.

Ignite your content online & off by creating highly visual content, strong calls to action & unique visuals.

It’s not enough to inform buyers with content. Content needs to make people feel what the brand stands for.

Visuals are the new headlines. Start by adding images to your LinkedIn posts and increase comments by 98%.

Good storytelling is all about what we see. If you know where to look, the stories are there.

The lesson from Lewis Carroll is that nonsense literature has global reach & timeless appeal. Embrace the nonsense!

Images are the preferred currency for communication online & sharable content needs to align with platforms, make consumption easy & tell a universal story.

In a world of information abundance, it is visuals that break through & create connections with your audience.

Give new life to your content by repurposing as video. Data + animation will engage & inform your audience at the same time.

If you need more images in your content,try repurposing existing content in visual ways.

STEVE CLAYTON @steveclaCHIEF STORYTELLER, MICROSOFT

MARK SCHAEFER @markwschaeferEXECUTIVE DIRECTOR, SCHAEFER MARKETING SOLUTIONS

LEE ODDEN @leeoddenCEO, TOPRANK ONLINE MARKETING

JIM KUKRAL @JimKukralCEO, FUNNERVIDS.COM

MAGGIE BURKE @MaggieEMCTVSENIOR DIRECTOR, CORPORATE MARKETING, EMC CORPORATION

TIM WASHER @timwasherSENIOR MARKETING MANAGER OF SOCIAL MEDIA, CISCO SYSTEMS

BRANT MCLEANDIRECTOR OF BRAND PARTNERSHIPS, TUMBLR

CARLA JOHNSON @carlajohnsonPRESIDENT, TYPE A COMMUNICATIONS

JASON MILLER @jasonmillercaSENIOR MANAGER, CONTENT & SOCIAL MEDIA, LINKEDIN

PAM DIDNER @pamdidnerAUTHOR, GLOBAL CONTENT MARKETING

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