You are switching an agency or your social media team has left the company
How will you pass the style and ethics of your brand to the new team?
Social media guidelines give a clear picture about how a particular Facebook post, Instagram image or a tweet are to be posted
BLUEPRINTMake a
for current social media team
It helps a new person to maintain the brand and tone of posts.
CONSISTENT
Like any popular brand, follow a particular color format. It forms uniformity in your posts lookouts
COLORS
two or three colorsfrom your logo It wll give you high recall value for your brand and viewers will get familiarized with your posts.
PICK UP
TYPOGRAPHYYour fonts should also reflect the ideas and
values that your brand wants to reflect fonts
Template creation makes the
job easy in quick post
updatation with good graphics
CREATEDESIGN TEMPLATES
Design templates
Convey your brand with a visually
appealing profile image or avatar.
Keep an attractive brand image.
Putting up logo is the simplest and
smartest way.
P.S - Avoid stock images.
Naming Rules
Each social media platforms have
different ‘visible dimension’ for cover
photo, so design it smartly.
Put up gridlines for text, image and
logo for each social media platforms.
Naming Rules
Hashtag is the Google for social media
users.
It must be strategic and should be
used diligently.
Make sure that your hashtags are
known to your audience and are
easy to read.
Naming Rules
Thematic Connection with Digital
Similarly, creating web design
guidelines is equally important to set
up complete social media design
guideline.
Post design ethics
The final goal of your social media
strategy is to move people to your
website.
If users are getting completely
different design for your digital media,
their faith will be shaken.
Post design ethics
For Paid Marketing , Compromise With
Your Own Guideline
Social media paid marketing has its fix
design guideline for promotion. It is
the place where you might need to
compromise a little bit with your
brand guidelines.
Sometimes great ideas come
when you break the rules. Get ready
2BREAKUR OWNROOOLS
for better social media design.
http://bit.ly/Socialmediavisualguideline
This PPT is a synopsis of the blog on the same topic that is available at
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above mentioned link.
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