Get people talk about your stuff
Viral marketingViral marketingWord-of-mouthWord-of-mouth
BuzzBuzz
Definition of Buzz
• Buzz captures the attention of consumers - and the media - to the point where talking about your brand or company becomes entertaining, entertaining, fascinating, and newsworthy.fascinating, and newsworthy.
• Format: event or activity
Definition of Viral
• An attempt to deliver a marketing message that spreads quickly and exponentially among consumers.
• Formats: email, video
+ WOM is enabled
- Just another interruptive marketing message
Viraali on siis asia, joka leviää ihmiseltä toiselle, koska
➦ aihe on hauska
➦ aihe on kiinnostava ja ajankohtainen
➦ aihe antaa mahdollisuuden taloudelliseen etuun
➦ aihe pakottaa keskusteluun
➦ aihe horjuttaa ikiaikaisia establishmentteja
➦ aihe tai brändi sen takana ei ärsytä vastaanottajaa.
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“Get your free e-mail from hotmail.com”
HOW TO DO IT?HOW TO DO IT?
Push the taboo button to start conversations
Herbal Essence shampoo commercial showing women making a lot of noise while washing her hair.
“organic” or “orgasmic”
Push the unusual button to start conversations
Segmentation can be unusual
Wanna build a dating service?
OverweightDate.com
Push the outrageous button to start conversations
How to market eCommerce site?
Ask a small city to change their name according to your brand!
Push the hilarious button to start conversations
ELÄMÄ ON!
Push the remarkable button to start conversations
Napster
Skype
Spotify
Voddler
Push the secrets button to start conversations
“psst, did you already have a Voddler?”
And then you need to do more:
2 capture media: seeding
3 advertise for attention: seeding
4 police your product
Interesting stories are culturally relevant and
get passed on from person to person.
Trans-media Storytelling Interesting stories are culturally relevant
and get passed on from person to person. Long term, but non-linear ecosystem Cross-media with digital heart Earned media optimized reactive bits Own media geared for adding value Media used as a vehicle to carry the story
forward, each medium has a pre-set role
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TV-Ensi-iltaBig Brother, UK,
1 näytös
Cadbury Gorillan sosiaalisen median katsojaluvut
Spooffit ilmestyy
Gorilla Facebook groupit
Blogit “löytävät” spooffit
n. 5 000 000 sosiaalisen median katselua
Source: 1000heads
TV-ensi-ilta
QUESTIONWhat would get people
talk about you? Why?
Which taboo to touch?