2015 Views from the C-Suite An Annual Survey of Business Executives
Greater Volatilityand Uncertainty on the Horizon
More than 500 globalexecutives spoke withthe Global BusinessPolicy Council aboutbusiness opportunitiesand challenges in theyear ahead.
82% of executives believethat economic volatilityand terrorism willintensify in 2015and early 2016.
76% expect the globalbusiness operatingenvironment tobecome more di�icult,especially because ofworsening policiesand regulations.
Environmental regulations arethe major source of policy concernin Europe (24%), while it is laborregulations in the Americas (24%)and product safety and standardsin Asia Pacific (25%).
43% of global executivescite changes in tax policyas a key operational challenge.
On a brighter note,77% expect emergingmarkets to leadglobal growthand investmentagain.
Similarly, 76%believe globalenergy andcommodityprices will remain low.
Global executivesare bullish on invest-ment opportunitiesin emerging markets(50%), particularlyChina and East Asia.
Greater business modele�iciency (45%) andtechnological innovation(44%) are the top twooperationalopportunities.
Cloud computing (21%),big data (17%), andmobile technology (16%)are cited as the mostimportant technologicalopportunities—but they arealso the most importanttechnologicalchallenges.
For more informationabout A.T. Kearney’s2015 Views from theC-Suite, please visit: www.atkearney.com/views-from-the-c-suite/2015
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