Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
INNOVATION IN RECYCLED PRODUCTSFOR THE CONSTRUCTION SECTOR
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
ZICLA acts as dynamist of the building recycled products market:
1. Getting to know the offer of recycled products PROMOTION2. Developing new products and materials INNOVATION3. Making easier the demand MARKETING AND SALES
INNOVATION BUSINESS OPPORTUNITIESConstruction sectorIndustrial sector
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
1. PROMOTION• Standard: brochures, expositions, media
dissemination, etc.• Pro-active: “pushing” market development projects,
innovation in construction projects, strategic plans development, etc.
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
2. DEVELOPMENT Waste ProductMake bigger the offer developing new products, new technology
Three basic concepts:1.Wastes = raw materials2.New (materials, products, processes, …) and quality3.Market = locomotive of the “recycling train”
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
3. MARKETING AND SALES• Involve consumer (and manufacturer) in product
development, improvement, launching– Products design with clients specifications– Learn from their expertise– Make product closer to consumer– Create expectation
• Use recycled added value as a claim differential element
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
CRUSHED CONCRETEDEMOLITION WASTE
EXAMPLE: DEMOLITION WASTE RECYCLINGEXAMPLE: DEMOLITION WASTE RECYCLINGPREFABRICATED CONSTRUCTION
ELEMENTS
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
Drain carpet for artificial grass covers made of foams coming from camping mattresses recycling
EXAMPLE: PE FOAMS RECYCLINGEXAMPLE: PE FOAMS RECYCLING
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
EXAMPLE: CARPET WASTE RECYCLINGEXAMPLE: CARPET WASTE RECYCLING
Decorative boards Acoustic panels
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
EXAMPLE: BIG BAGS RECYCLINGEXAMPLE: BIG BAGS RECYCLING
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
EXAMPLE: PE SCRAPS RECYCLINGEXAMPLE: PE SCRAPS RECYCLING
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
EXAMPLE: WIRES PLASTIC COVERS RECYCLING EXAMPLE: WIRES PLASTIC COVERS RECYCLING
Cycle lanes separators Bus stop platforms
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
CONSTRUCTION
SECTOR
CONSTRUCTION
SECTOR
• A sector with an important environmental impact:– It consumes 60% of the raw materials extracted from the
lithosphere– It is responsible in a direct o indirect way of more than 50% of
the CO2 emissions to the atmosphere– It generates around 1,1 tones of waste per inhabitant and year1,1 tones of waste per inhabitant and year
• A sector with an important environmental impact:– It consumes 60% of the raw materials extracted from the
lithosphere– It is responsible in a direct o indirect way of more than 50% of
the CO2 emissions to the atmosphere– It generates around 1,1 tones of waste per inhabitant and year1,1 tones of waste per inhabitant and year
MINIMIZATION OF THE
CONSTRUCTION
SECTOR
ENVIRONMENTAL
IMPACT
MINIMIZATION OF THE
CONSTRUCTION
SECTOR
ENVIRONMENTAL
IMPACT
• Consuming eco designed products in sustainable construction able to save resources like:
–Water, energy, raw materials...• Taking advantage of the important capacity of this sector to consume
recycled products
• Consuming eco designed products in sustainable construction able to save resources like:
–Water, energy, raw materials...• Taking advantage of the important capacity of this sector to consume
recycled products
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
BARRIERS• Perception of low quality• Non competitive prices in some products• Perception that some products are more expensive than
what really are• Not enough active offerMOTIVATING FACTORS• The existence of eco labels• Promotion tools in public tenders (ex. Decreto de
ecoeficiencia)• The environmental added value of the products
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
TENDECY• The market doesn’t give an economical value to the
recycled products• The spread of sustainability in construction makes
recycle in products a differential element for improving sales
Sustainable construction is becoming the key for the future of construction; and the recycled products one of the tools of this new stage.
Verónica Kuchinow – Innovation in recycled products for construction -
Spain
8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010
Making Eco-Innovation happen in Small and Medium-Sized Enterprises
Verónica Kuchinow
c/ Ramon Turró 100-104, 4º-1ª . 08005 BarcelonaT: +34 932218687 . F: +34 [email protected]