VENUS BISCUITS business plan
Here we have two main objectives Short term: currently we are focusing only
on biscuit products and in south India. Maintain a good quality at reasonable price.
long-term : we will launch the product overall India as well as we will extent our product mix. Continue a good quality and services for customers.
Our objectives
Serve the best quality at reasonable price.
Every worker in ‘’venus’’ is considered as a one family .
Become a number one in market compare with other brands.
Mission statement
To be the first choice of customers and consumers around the world and create a benchmark in QUALITY STANDARDS in the biscuit industry using the latest equipment's and technology.
Our vision
Factory setup - 6 crs, Human capital - 50 lacks, Marketing and advertisement – 40 lakhs, Other expenses -10 lacks.
Financial investments
The factory will establish in Bangalore at peneya industrial area.
we have a good contacts with suppliers and distribution channel.
Weather conditions
Manufacturing factory
1. Sunfeast2. Britannia3. Parle
Our major competitors
Venus---- crony (present)
Venus---- parry moon
Venus-----Marie delights
Our product line
Venus-crony: This is a cream biscuits, we are adding different ingredients in the cream, like a cashew nuts, Pista and Badam powders. and crispy of biscuit. And it contains proteins, vitamins and less Calorie content. We manufacture biscuits that have a balance of both taste and health.(not for diabetic patients)
Product description:
Wheat flour, Sugar Edible vegetable oil Hydrogenated vegetable oils, Invert syrup, Baking powder, Edible common salt, Flavour juice powder, Honey, Egg, Butter.
Ingredients
Chocolate flavour Orange flavour Pineapple flavour
flavours
Small pack--- 60grms -10rs, Medium pack---120grms-20rs, Large pack ----240grms- 35 rs.
Packaging and price strategy
Market segmentation is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
Segmentation
Age, Gender, income.1. Age - for all age groups, 2. Gender - male & female,3. Income – for all level of in come,4. Family size- family biscuit pack.
Demographic
Urban , rural and semi-urban
Geographic
Occasions – we will make combo pack according to festival.
Behavioural segmentation
Targeting is defined as a group of people, organizations for which organization design, implements.
‘’undifferentiated marketing’’ – one product All segments’’
Targeting
Health, hygiene & happiness in every bite. . .
positioning
old age
Sports taste
crony
nutrition
Positioning Mapping
Local channels : first we will launch In south India like so we are focusing on south media net work like sun networks, Especially local language channels.
Hoardings in cities. South India local language News papers
like a in Andhra Pradesh sakshi, eenadu.
Media planning
Manufacturer
whole sellers
retailers consumers
Distribution channel
Public relation:1. Organizing events2. Sponsorship and charitable donations.3. Product placement in media.
Other marketing communication tools
1. Buy-One-Get-One-Free2. Free samples 3. Joint promotions4. Vouchers and coupons5. Competitions and prize draws
Sales promotion
For contact details: VBR industries Pvt.Ltd, Bangalore, www.vbrvenus.com, Toll Free no: 1800 5678 9000.