VENUE AND CONFERENCE INFO
8:30am - 12:30pm
AM Workshops
How to Create Irresistible Content Marketing
(Facebook Stage 1) • Leigh George, Freedom
Advanced SEO Tactics for 2019
(Pantheon Stage 2) • Janet Driscoll Miller, Marketing Mojo
Forget Everything You Know About Email
Marketing (ActiveCampaign Stage 3)
• Jen Capstraw, Iterable
12:30pm
Main Conference Registration Opens
1:15pm – 2:15pm
Opening Keynote
Future Consumers
(Facebook Stage 1)
• Randi Zuckerberg Zuckerberg Media
2:30pm – 3:00pm
Digital Disruption and Managing the Impact
(Facebook Stage 1) • Watchen Nyanue,Chicago Sky WNBA • Lauren DiPaola, PhRMA • David Acup, Environmental Defense Fund • Moderator: Obele Brown-West, Weber Shandwick
Break The Rules: How Brave Brands Are
Challenging The Status Quo
(Pantheon Stage 2) • Nicola Smith, Rebel & Reason
Winning with CRO: Key Pillars of a
Successful Conversion Optimization
Program (ActiveCampaign Stage 3)
Presented by VWO
• Sameer Sinha, EVP & Head of Revenue
Understanding the Basics of Structured Data
for SEO (Datawrkz Stage 4)
• Janet Driscoll-Miller, MarketingMojo
1
VENUE AND CONFERENCE INFO
Navigate the event with an up-to-date
agenda plus the ability to rate sessions!
digitalsummit.com/dc
digitalsummit.com/dc
WEDNESDAY, SEPTEMBER 4
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PRODUCED BY
The Brandcast Charging Station
Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.
Will I be able to view presentations after the conference?
Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.
Official Agenda
Visit digitalsummit.com/dc for the most up-to-date agenda and the ability to rate speakers & sessions.
Contact Info
For after-hours assistance please email [email protected] sponsorship information please email [email protected]
WiFi Info
Network: FreeConventionCenterWiFiNo password required
The Mapp VIP Lounge
The VIP Lounge - located in Room 149 - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.00pm§ Day 2: 8.30am - 4.30pm
Slidecast Access
Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: [email protected] for more details.
SEPTEMBER 4 - 5, 2019WALTER E. WASHINGTON CONVENTION CENTER
WASHINGTON, DC
DIGITAL SUMMIT WASHINGTON DC 2019 SPONSORS
#DSDC
@DigitalSummits
GLOBAL ELITE PARTNERS
Tampa, FLSeptember 11-12
Detroit, MISeptember 25-26
Charlotte, NCOctober 2-3
Boston, MAOctober 21-22
Raleigh, NCNovember 13-14
Dallas, TXDecember 3-4
UPCOMING 2019 DIGITAL SUMMIT SERIES
digitalsummit.com
DIGITAL SUMMIT WASHINGTON DC 2019 PARTNERS
ADDITIONAL 2019 GLOBAL PARTNERS
No password required
Network: FreeConventionCenterWiFi
Missed lunch or need a snack?
These outlets are available during the following times:§ Bar Coffee (middle building):
8.00am - 4.00pm (both days)§ DC Brew and Sips (grand lobby):
10.00am - 4.00pm (day 1)7.00am - 4.00pm (day 2)
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DC
THURSDAY, SEPTEMBER 5
The Future of Digital Marketing: AI, Analytics and
Automation (Pantheon Stage 2)
• Sterling McKinley, Get Found Online
Driving Customer Visits to Your Physical Store
(ActiveCampaign Stage 3) • Andrew Smith, initiate-it
Survey Says: Top Marketing Challenges for
Associations in 2019 (Datawrkz Stage 4)
• Adam Smolyar, Urban Land Institute • Charlie Jones, FIA • Moderator: Dave Bornmann, Naylor Association Solutions
5:15pm – 6:15pm
Opening Reception hosted by Workfront
(Sponsor Area)
8:00am – 8:30am
Morning Coffee Networking hosted by
Sprout Social (Sponsor Area)
8:30am – 9:00am
Social Video: It’s All About Going Native (And the
Natives are Mobile) (Facebook Stage 1)
• George Potts, Fifth Influence
Employee Advocacy: Build Your Brand & Retain
Your Employees in One Hour a Week
(Pantheon Stage 2) • Sameena Kluck, Paladin
How Brands Can Follow the YouTuber Imprint and
Win Over Gen Z (ActiveCampaign Stage 3)
• Christy Pregont, Movement Strategy
9:15am – 9:45am
Analytics for Non-Profits: Processes to Derive
Impactful Insights in Less Time (Facebook Stage 1)
• Chris Sietsema, Teach to Fish Digital
How You Can Save Up To 50% on Your Digital
Media Budgets (Pantheon Stage 2)
Presented by Datawrkz
• Senthil Govindan, CEO
WED, SEPTEMBER 4 | THU, SEPTEMBER 5
3:15pm – 3:45pm
Unleashing the Hidden Power of Email
Marketing: Improve Results and Avoid
Mistakes (Facebook Stage 1)
• Yosef Silver, Fusion Inbound Marketing
First Impressions: Creating Iterative,
Automated Customer Segmentation with AI
(Pantheon Stage 2) • Ashley Bryant-Baker, Amtrak
A/B Testing & Optimization: How to Take
Your Digital Web Efforts From Good to Great
(ActiveCampaign Stage 3) • Scott Calderwood, SAS
Link Building and Content Go Together Like
Peas and Carrots (Datawrkz Stage 4)
• Debra Mastaler, Alliance-Link
4:00pm – 4:30pm
How to Measure the Effectiveness of Your
Marketing and Social Campaigns Like a
Boss (Facebook Stage 1)
• Mia Vallo, National Geographic
Building Ideas for the Attention Economy:
Increasing Connection With Your Content
(Pantheon Stage 2)
Presented by Facebook
• Kim Price, Creative Strategist
9 Machine Learning Tools You Can Use To
Add Efficiency to Your Digital Advertising
(ActiveCampaign Stage 3)
Presented by Silverback Strategies
• Andrew Nelson, President
Seven Habits for Highly Successful Digital
Marketers (Datawrkz Stage 4)
• Marc Engelsman, Digital Brand Expressions
4:45pm – 5:15pm
Extend Your Reach Through Content &
Influence Marketing (Facebook Stage 1)
• Juanika Cuthbertson, Ladypreneur Academy
2 3 4 5 6
Navigate the event with an up-to-date
agenda plus the ability to rate sessions
digitalsummit.com/dc
Capturing Attention With Content in an Algorithmic World (ActiveCampaign Stage 3) • Greg Swan, Fallon
Website Migration: What to Do Pre, During and Post (Datawrkz Stage 4) • Shana Sullivan, Vertical Measures
10:00am – 10:30amMarketing Trends that Matter in 2019 - and How to Leverage Them (Facebook Stage 1) • Leigh George, Freedom
Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume (Pantheon Stage 2) • Garrett Mehrguth, Directive Consulting
Kill the Website Relaunch! Replace It with An Iterative, Results-driven Approach (ActiveCampaign Stage 3)Presented by Pantheon • Zack Rosen, CEO
Hear and Now: Marketers Are Working to Grow “Share of Ear” (Datawrkz Stage 4) • Ginger Shimp, SAP
10:30am – 11:00amNetworking Break
11:00am – 11:30amThe Feng Shui of Modern Email (Facebook Stage 1) • Jen Capstraw, Iterable
The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain (Pantheon Stage 2) • Matthew Capala, Alphametic
Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage (ActiveCampaign Stage 3)Presented by Genius Monkey • Evian Moreno, Sr Client Solutions Manager
Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience (Datawrkz Stage 4) • Eric Shutt, Summit X // Strategy
11:45am – 12:15pm
What Marketers Can Learn About Social Media from DJ
Khaled and Drake (Facebook Stage 1)
• Carlos Gil, Gil Media Co.
Get More Out of Every Email You Send
(Pantheon Stage 2)
Presented by ActiveCampaign
• Dathan Brown, Sales Manager
Optimize Your Brand for Integrated, Voice-Activated
Technology (ActiveCampaign Stage 3)
• Johanna Weber, NPR
Podcasting: Powerful Content Marketing For Brands
And Agencies (Datawrkz Stage 4)
• Carey Green, PodcastFastTrack.com
12:15pm – 12:45pm
Lunch Pickup & Break
12:45pm – 2:00pm
Lunch Keynote
Content and Chaos:
Diary of a News Marketer
(Facebook Stage 1)
• Paul Plumeri Wall Street Journal
2:00pm – 2:30pm
Contagious Content: Turn Your Customers From
Privately Placid to Publically Passionate
(Facebook Stage 1) • Ossa Fisher, Istation
Defining the 5 Key Elements of Your Brand DNA
(Pantheon Stage 2) • Adrion Porter, AP & Company
The Five Biggest Fails People are Doing With Video and
How to Fix It (ActiveCampaign Stage 3)
• Derek Dienner, MAKE films
Captain Marvel, Disney+ and Star Wars: 8 Content
Marketing Lessons Your Brand Can Learn from Walt
Disney Studios (Datawrkz Stage 4)
• Hilary Sutton, McKinley Marketing Partners
2:40pm – 3:10pm
Finding Fit in Silicon Valley: Frameworks for Marketing
Growth (Facebook Stage 1)
• Justin Watkins, Native Digital, LLC
Analytics & Reporting: Making Sense of the Data
(Pantheon Stage 2) • Madeline Gryczman, General Mills
Modernize Your Marketing Work: 4 Simple Ways to Get
More Done (ActiveCampaign Stage 3)
Presented by Workfront
• Mike Riding, Director, Digital Marketing
Improve Digital Performance With Real-World
Dominance (Datawrkz Stage 4)
• Regis Maher, do it outdoors media
3:20pm – 3:50pm
Measuring Social in Today’s Shifting Sands
(Facebook Stage 1) • Chad Israel, Social Reach LLC
Overcoming Content Overload: Marketing Tactics for
2020 (Pantheon Stage 2)
• Paxton Gray, 97th Floor
How to Combat Today’s Skyrocketing Advertising Costs
(ActiveCampaign Stage 3) • Erik Huberman, Hawke Media
4:05pm – 4:35pm
The Magic of Tidying Up Your Content: How to Declutter
Your Website to Grow (Facebook Stage 1)
• Alli Berry, The Motley Fool
Future Proof: Marketing Transformation in the 2020s
(Pantheon Stage 2) • Geoff Colon, Microsoft
How to Double Conversion Rates With Human-Centered
Experience Design (ActiveCampaign Stage 3)
• Chris Mechanic, WebMechanix
4:35pm – 5:30pm
Closing Reception hosted by Naylor (Sponsor Area)
DAY 2