Venkateshwara Open University, Arunachal Pradesh
Bachelor of Business Administration. UG Semester Course w.e.f. 2019- 2020
PROGRAMME STRUCTURE
BBA (Semester Mode) Note: Each paper in all semesters will be of 100 Marks out of which 70 Marks will be for written examination and 30 Marks for internal assessment.
Subject: BBA 101 Business Communication Skills – Credit 4
Chapter 1- Attitudes
Structure: Concept, Types of Attitude, Formation Of Attitude, Importance of Positive Attitude,
Step in Developing Positive Attitude, Summary, Self Assessment Questions - -
Chapter2.Goal Settings
Structure: Introduction, Concept of Goals, Goals and Periodicity, Characteristics of Goals,
Importance of Goals, Significance of Goal Setting, Activity in Goal Setting, Common Obstacles
to Goal Achievement, Methods to Achieve Set Goals, Summary, Self Assessment Questions -
-
Chapter 3.Time Management
Structure: Introduction, Importance of Time, Techniques of Time Management, Prioritization
of Activities, Avoiding time Wasters, Summary, Self Assessment Questions - - -
Chapter 4. Stress Management
Structure: Introduction, Definitions, Type of tress, Linkage Between Stress and Time
Management, Stress Levels and Consequences, Sources of Stress, Stress Coping Ability,
Measures to Manage Stress, Principles of Stress Management, Summary, Self Assessment
Questions - -
Enhancing Creativity
Structure: Introduction, Creative Mind, Elements of Creativity, Factors Influencing Creativity,
Influence of Flexibility, Methods of Enhancing Creativity, Summary, Self Assessment Questions
- - -
Chapter 5.Communication Skills
Structure: Introduction, Definition of Communication, Significance, Disasters of Non-
Communication, Communication Gap, Communication Skills, Summary, Self Assessment
Questions - -
Chapter 6 .Process of Communication
Structure: Introduction, Process of Communication, Feedback - Key for Effective
Communication, Guidelines of Effective Communication, Forms of Communication, Summary,
Self Assessment Questions -
Creative Problem Solving
Structure: Introduction, Creative Problem Solving, Techniques of Creativity, Ideas in Creative
Problem Solving, Summary, Self Assessment Questions - - -
Chapter-7 Body Language - Structure -Introduction, Concept of Body Language, Effects of
Right Body Language, Postures and Meanings, Right Posture - its Importance, Summary, Self
Assessment Questions - - -
Chapter 8 Emotional Intelligence
Structure: Introduction, Concepts and Definitions, Elements of Emotional Intelligence,
Organizational Application,Summary, Self Assessment Questions - - -
- Chapter 9 .Interpersonal Relationships
Structure: Introduction, Significance, Tips to Interpersonal Relationships, Group Dynamics,
Team Building, Summary, Self Assessment Questions -
Chapter 10 Listening Skills
Structure: Introduction, Concept of Listening, Significance of Listening, Types of Listening,
Listening Skills, Active and Attentive Listening, Benefits of Listening, Summary, Self
Assessment Questions - - -
Suggested Books: 1.Bapat & Davar A Text book of Business Correspondence 2.Bhende D.S. Business Communication 3.David Berio The Process of Communication 4.Gowd & Dixit Advance Commercial Correspondence 5.Gurky J.M. A reader in human communication -
Subject : BBA 102 Business Mathematics - Credit 4
Chapter 1: Ratio, Proportion, Variation and Percentages –
Introduction to Ratio, Ratio and examples, proportion and examples, variation and examples
Introduction to Percentage with examples
Chapter 2: Profit and Loss
Profit and Loss, Goods passing through successive hands, successive discounts, sales task,
Chapter 3: Simple Interest and Compound Interest –
Concept of simple interest , compound interest
Chapter 4: Shares and Dividends –
Introduction to share and dividends, Corporations, shares and share holders, and share
holders rights,
Introduction to dividend, legal framework of dividend
Chapter 5: Determinants and Matrices –
Introduction to matrices, types of matrices, matrices operations
determinants, Minors and co-factors
Chapter 6: Relations and Functions –
Introduction to relations, functions, graphs of function, determining the domain of a
function given in the equation
Suggested Books:
1. Mehta & Madnani Mathematics for Economics
2. Mongia Mathematics for Economics
3. Zamiruddin Business Mathematics
4. Raghavachari Mathematics for Management
-Subject : 103 Introduction to Computers – Credit 4
Chapter 1- Computer Fundamentals
1.1 Introduction - 1.2 Characteristics of computers - - 1.3 Computer Generations - 1.4 Types
of computer applications - 1.5 Computer structure - 1.6 Operating Systems - 1.7 Types of
processors - 1.8 Computer uses in Business - 1.9 Summary - 1.10 Self-assessment Questions
- -
Chapter 2- Data Communication and Networks
2.1 Introduction - 2.2. Data communication components - 2.3 Communication media - 2.4
Types of communication services - 2.5 Modem - 2.6 Computer Networks - 2.7 Benefits of
Networks - 2.8 Types of Networks - 2.9 Networking Terms - 2.10 Teleconferencing tools -
2.11 Interconnection Communication Model - 2.12 Summary - 2.13 Self –Assessment
Questions - -
Chapter 3- Office Packages
3.1 Introduction Operating Systems - 3.2 Windows Operating System history - 3.3 Tasks of
Operating system - 3.4 Windows API, Drivers and Unicode - 3.5 Components of windows
OS - 3.5 Summary - 3.7 Self-Assessment Questions - -
Chapter 4- Advanced Excel and Multimedia
4.1 Introduction - 4.2 MS office package - 4.3 MS office installation 2013 - 4.4 MS office 365 -
4.5 Summary - 4.6 Self-Assessment Questions - -
Chapter 5: Advanced Excel and Multimedia
5.1 Introduction - 5.2 Excel working - 5.3 Microsoft Excel starter 2010 - 5.4 Excel Built in
Functions - 5.5 Summary - 5.6 Self-Assessment Questions
Suggested Readings
1. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech)
2. Leon A and Leon M - Introduction to Computers ( Vikas, 1st Edition).
3. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).
4 ITL ESL – Introduction to Computer science (Pearson, 2nd Edition).
5. Introduction to Computers, Norton P. (TATA McGraw Hill)
6. Leon - Fundamentals of Information Technology, (Vikas)
Subject : BBA 104 Principles of Management Credit 4
Chapter 1: Introduction to Management
Structure: Concept of Management, Nature or Characteristics of Management,
Importance or Significance of Management, Functional Areas of Management,
Managerial Roles, Managerial Skills, Levels of Management, Concept of PODSCROB,
Managerial Grid - -
Chapter2: Evolution of Management Thoughts
Structure: Evolution of Management Thoughts, Contribution of F.W Taylor,
Contribution of Henry Fayol, Fayol’s Fourteen principles of Management, Taylorism
Vs Fayolism, Contingency Approach to Management - -
Chapter 3: Planning and MBO
Structure: Concept of Planning, Nature and Characteristics of Planning, Essentials of
a Sound Plan, Need and Importance of Planning, Limitations of Planning, Elements of
Planning, Steps in Planning, Concept of Management by Objectives(MBO),
Characteristics of MBO, Process of MBO, Advantages of MBO, Limitations of MBO - -
Chapter 4: Decision Making
Structure: Concept of Decision -Making, Importance of Decision-Making, Process of
Decision, Techniques of Decision-Making, Types of Managerial Decisions, Essentials
of Sound Decision-Making, - -
Chapter 5: Organizing
Structure: Concept of Organization, Nature and Characteristics of Organization,
Organization Structure, Formal Organization, Informal Organization, Formal
Organization Vs Informal Organization, Concept of Line and Staff Organization,
Features of Line and Staff Organization, Conflict between Line and Staff
Organization, Remedies for Line and Staff Conflict, Concept of Matrix Organization,
Features of Matrix Organization, Advantages of Matrix Organization, Disadvantages
of Matrix Organization, Concept of Departmentation, Bases of Departmentation,
Significance of Departmentation - -
Chapter 6:Organizing-II
Structure: Concept of Span of Control, Factors Affecting Span of Control, Graicunas
Theory of Span of Control, Concept of Centralization, Concept of Decentralization,
Advantages of Decentralization, Factors Determining Degree of Decentralization,
Centralization Vs Decentralization, Concept of Delegations of Authority, Barriers of
Effective Delegation, Principle of Delegation Effective, Authority and Responsibility -
-
Chapter 7: Directing and Leadership
Structure: Concept of Directing, Process of Directing, Principles of Direction, Concept
of Leadership, Qualities of a Successful Leader, Leadership Styles - -
Chapter 8: Co-ordination and Controlling
Structure -Concept of Co-Ordination, Importance of Co-ordination, Coordination as
an Essence of Management, Concept of Controlling, Nature of Controlling, Process of
Controlling, Requirements of a Good Control System, Purpose or Importance of
Controlling, Control Techniques - -
Chapter 9: Recent Trends in Management
Structure: Concept of Green Management, Features of Green Management, Concept
of Corporate Social Responsibility(CSR), Features of Corporate Social Responsibility,
Areas of Corporate Social Responsibility, Arguments for Corporate Social
Responsibilities, Arguments against Corporate Social Responsibility
Suggested Readings:
1. Pagare Dinkar, Principles of Management
2. Prasad B M L, Principles and Practice of Management
3. Satya Narayan and Raw VSP, Principles and Practices of Management
4. Srivatava and Chunawala, Management Principles and Practice
Subject: BBA 201 BUSINESS ENVIRONMENT Credit 4
Chapter -1.Introduction to Business Environment
Structure-Concept Of Business, Nature or Characteristics of Business, Scope Of Business,
Types of Business Organizations, Concept of Business Environment, Characteristics of
Business Environment, Significance of Business Environment, Scope or Components of
Business Environment
Chapter -2.Components of Business Environment
Structure-Components of Internal Environment, Concept of External Environment,
Components of External Micro-Environment, Components of External Macro-Environment,
Micro-Environment vs. Macro-Environment, Analysis of Business Environment -SWOT
Analysis
CHAPTER-3.Political and Legal Environment
Structure-Concept of Political Environment, Concept of Political Institutions, Composition of
Political Institutions, Role of Government in Business, Responsibilities of Government Towards
Business, Concept of Legal Environment, Legal Framework in India
CHAPTER-4.Economic Environment
Structure-Concept of Economic Environment, Economic System, Capitalism, Socialism, Mixed
Economy, Role of Private Sector, Role of Public Sector, Role of Joint Sector, Economic Policies,
Sunrise Sectors in Indian Economy, Challenges before Indian Economy
CHAPTER-5.Social and Cultural Environment
Structure-Concept of Culture, Concept of Social and Culture Environment, Nature and Impact
of Foreign Culture on Business, Impact of Traditional Values on Business, Concept of Social
Audit, Importance of Social Audit, Concept of Corporate Governance, Importance of
Corporate Governance, Principle of Corporate Governance, Concept of Social Responsibility
of Business, Features of Social Responsibility of Business, Scope of Corporate Social
Responsibility, Importance of Corporate Social Responsibility,
CHAPTER-6.Technological and Competitive Environment
Structure-Concept of Technological Environment, Features of Technological Environment,
Impact of Technology on Business, Concept of Competitive Environment, Michael porter’s
Five Forces Analysis, Competitive Strategies
CHAPTER-7.International Environment -GATT/WTO
Structure-General Agreement on Tariffs and Trade (GATT), Uruguay Round of GATT (1986-
93), Objectives of World Trade Organization (WTO), Functions of WTO, GATT vs. WTO, Pros
of WTO, Cons of WTO
CHAPTER-8.Globalization ,MNCs and FDI
Structure-Concept of Globalization, Nature or Features of Globalization, Stages of
Globalization, Foreign Market Entry Strategies, LPG Model, Concept of Multinationl
Corporations(MNCs), Merits of MNCs, Demerits of MNCs, MNCs in India, Concept of Foreign
Direct Investment (FDI), Role and Functions of FDI in Developing Countries, Factors Influencing
FDI, FDI Operations in India, Challenges Faced by International Business, Investment
OpportChapteries for Indian Industry
Suggested Readings: 1.Francis Cherunilum Business Environment 2.K.Aswathapa Business Environment
Subject: BBA 202 Business Economics Credit 4
Chapter 1.Introduction to International Trade
Structure:-Introduction, Meaning and Defination, Internal vs International Trade,Role and
Importance of International Trade,Advantages of International Trade,Disadvantages of
International Trade,Conclusion
Chapter 2.Theories of International Trade-I:Classical Therory
Structure:-Introduction, Assumptions of the Theory, Absolute Cost Differences, Comparative
Cost Advantage, Source of Gain, Drawbacks of Classical Theory, Conclusion
Chapter 3.Theories of International Trade-II:Modern Theory
Strucutre:-Introduction, Modern Theory of International Trade, Assumptions to Theory,
Explantionation of Heckscher-Ohlin Therory, Factor Abundance, Evaluation of Modern
Therory, Classical vs Modern Theory, Conclusion
Chapter 4:-Terms of Trade
Structure:-Introduction, Meaning of Terms of Trade, Different Concepts of Terms of Trade,
Determinants of Terms of Trade, Factors Affecting Terms of Trade(TOT),Conclusion
Chapter 5:-Gains from Trade
Structure:-Introduction, Meaning and Defination, Kinds of Gains from Trade, Determinants
of Gains From Trade, Measurement of Gains From Trade, Critical Appraisal, Conclusion
Chapter 6:-Balance of Payment
Structure:-Introduction,Meaning and Definition, Accounting Structure of Balance of
Payment, Use and Important of Balance of Payment, Conclusion
Chapter 7:-Disequilibrium in Balance of Payment
Structure:-Introduction, Disequilibrium in Balance of Payment, Types of Disequilibrium in
Balance of Payment, Causes of Balance of Payment, Measures to Correct Disequilibrium in
Balance of Payment, Conclusion
Chapter 8:-India's Balance of Payment Since 1991
Structure:-Introduction, Indian's Balance of Payment Since 1991,Reason behind Lowering
India's Balance of Payment ,Measures and Suggestion to Improve India's Balance of
Payment, Conclusion
Chapter 9:-World Trade Organisation and Its Agreements
Structure:-Introduction,Background and History, Structure of WTO, Principles of
WTO,Objectives of WTO, Function OF WTO, Agreement of WTO, Trade-related Aspects of
Intellectual Property Rights (TRIPS), General Agreement of Trade in Services (GATS),
Conclusion
Chapter 10:-Foreign Exchange Market
Structure:-Introduction, The Foregin Exchange Market, Instruments of External Payment,
Function of the Foregin Exchange Market, Dealers or Participants in Foreign Exchange
Market, Conclusion
Chapter 11:-Exchange Rate System
Structure:-Introduction, Meaning and Definition, Types of Foregin Exchange System, Fixed
Exchange Rate System, Flexible Exchange Rate System, Managed Flexible Exchange Rate
System, Conclusion
Chapter 12:-Exchange Rate and Risk Coverage
Structure:-Introduction, Meaning and Definition, Spot Exchange Rate, Forward Exchange Rate,
Factors Affecting Forward Exchange Models, Others Operation in the Forgins Exchange
Market, Foregin Exchanges Risk Coverage, Conclusion
Chapter 13:-Exchange Rates and Determination
Structure:-Introduction, Meaning and Definition, Determination of Equilibrium Rate of
Exchange, Changes in Equilibrium Rate of Exchange Rates,Factors Responsible for Changes in
Exchanges Rates,Conclusion
Chapter 14:-Purchasing Power Parity Theory
Structure:-Introduction, Definition and Meaning, Absolute Version, Relative Version,
Criticisms of PPP Theory, Conclusion
Chapter 15:-RBI and Exchange Rate Management
Structure:-Introduction , RBI and Exchange Rate Management, Role of RBI in Foregin Exchange
Management,RBI's Intervention in Exchanges Rate Management Since 1991,Conclusion
Suggested Books: 1.Adhjkari M Management Economics 2.Gupta G.S. Managerial Economics 3.Lal S.M. Principles of Economics 4.Vaish & Sunderm Principles of Economics
Subject: BBA 203 Introduction To Financial Accounts Credit 4
Chapter 1- Meaning and Scope of Accounting
Meaning and definition of accounting, objectives, advantages, limitations, scope of
accounting, essential ideas, terms utilized in business book keeping, essential accounting
terms , types of accounts, methods of preparing trial balance, accounting data, accounting
concepts and conventions
Chapter 2-Journal and Ledger - Introduction to journal and ledger, format of journals and its
column wise details, journal entry and accounting, utility, limitations, journalisation of
transctions, types of journals, advantages, practical problems, Introduction to ledger,
collective effects of all transactions posting ledgers
Chapter 3-SubsidiaryBooks - Meaning and types of subsidiary books, features, advantages and
books of journals,
Chapter 4-Bank Reconciliation Statement - Introduction to bank reconciliation statement,
steps to prepare, advantages, need for bank reconciliation, different between book and
passbook, procedure of bank reconciliation statement
Chapter 5-Capital and Revenue Expenditure and Receipts - Meaning and definition of capital
and revenue expenditure, kinds of capital receipts,
Illustrations, similarities in revenue receipt and capital receipt ,Vital differentiating points of
capital receipts and revenue receipts, highlights of revenue receipts, capital expenditure
Chapter 6-Depreciation Accounting -Depreciation, reasons for charging depreciation, factors
affecting on depreciation, methods of charging depreciation, journal entry relating to
depreciation
Chapter 7-Trial Balance -Definition, purpose, objectives, limitations, methods of preparing
trial balance, explanation of columns of trial balance
Chapter 8-Rectification of Errors , Causes of accounting errors, strategies for locating
accounting errors, errors on the basis of effects, recommendations for rectification of errors
Chapter 9-Final Accounts of Sole Trading Concern
Suggested Readings: 1. .Agarwal, B.D. Advanced Accounting 2. Chawla & Jain Financial Accounting 3. Chakrawarti, K.S. Advanced Accounts 4. Shukla, M.B. Financial Analysis and Business Forecasting 5. Jain & Naranag Advanced Accounts
Subject: BBA 204 Organisational Behaviour Credit 4 Chapter 1-Fundamental of Organisational Behaviour Introduction , organization, organizational behavior, intuition and systematic behavior, difference between discipline and organizational behavior, historical evolution of organisaitonal behavior, organizational behavior models Chapter 2-Individual Process and Behaviour Attitude, personality and values, motivation, perception, factors influencing perception, attribution theory, frequently used shortcuts in judging others, specific applications in organizations, ling between perception and individual decisions, creativity in decision making, organizations constraints, ethics in decision making Chapter 3-Interpersonal Process and Behaviour, Team and Leadership Development Introduction, group concepts,, implications on performance and satisfaction, group behavior models, characteristics of group decision making, improved group decision making, group cohesion, team, team work, life cycle of team, ingredients of effective team, potential team problems, team building, self managing team Chapter 4-Learning and leadership development Introduction to leadership, types of leaders, leadership style, leadership theories Chapter 5-Organisational culture, structure and design Organisational culture, organization as a system, feature of organization culture, functions, approaches, introduction to organizational structure, organizational environment, environmental structure, characteristics , types of organizations Chapter 6: stress Introduction to stress, types of stress, coping strategies, stress management Chapter 7 : Managing conflict and change Meaning and definition of organizational change, process of organizational change,
implementation of organizational change, change management
SUGEESTED READING:
1. VSP RAO-Managing Organization (EXCEL 1 EDITION) 2. Chaturvedi& Saxena -Managing Organization (Himalaya Publication) 3. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6thEdition) 4 Robbins-Organization Behavior -15 e Prentice hall 5. Koontz Harold & Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th Edition 2008) 6. Newstrom John W. - Organizational Behaviour: Human Behaviour at Work (Tata McGraw Hill, 12th Edition) 7. Luthans Fred - Organizational Behaviour (Tata Mc Graw Hill,10th edition)
Subject : BBA 301 Cost Accounting Credit – 4 Chapter1-Budgeting and Budgetary Control
Concepts, Types of Budgets, Budgetary Control Vs Standard Costing,
Advantages and limitations, Preparation of Budgets
Chapter2-Absorption Costing and Marginal Costing,Cost Volume and Profit Analysis
Collection, classification and apportionment and allocation of overheads,
Absorption and treatment of over or under absorption of overheads, Reporting
of overhead costs,
Procurement of Materials, Inventory Management and Control, Inventory
Accounting & Valuation, Physical Verification, treatment of losses, Scrap,
spoilage, defectives and wastage.
Chapter3-Managerial Decision Making
Marginal Costing, Differential Cost, Opportunity Cost, Replacement Cost,
Relevant Cost and Imputed Cost
Chapter4-Standard Costing and Variance Analysis
Concept of standard cost and standard costing, Advantages and limitations,
Computation of variances relating to material and labour costs only
Suggested Books:
Maheshwari S.N. : Advanced Problem and Solutions in Cost
Accounting Khan & Jain : Management Accounting
Gupta, S.P. Management Accounting
Subject : BBA 302 Foundation of Human Skills Credit – 4
Unit 1. Understanding of Human Nature
Chapter 1.Individual Behaviour
Concept of a Man, Individual differences, Factors affecting, individual differences,
Influence of Environment
Chapter 2.Personality and Attitude
Determinants of Personality, Personality Trait Theory, Big Five Model,
Personality traits important for organisational behaviour like Authoritarianism,
Locus of Control, Machiavellianism, Introversion-Extroversion,
Achievement Orientation, Self-esteem, Risk Taking, Self-monitoring and Type A
and B Personalities
Concept of Understanding Self through JOHARI WINDOWS Nature and
Components of Attitude
Functions of Attitude, Ways of Changing Attitude, Reading Emotions
Chapter3.Thinking and Learning
Thinking Skills, Thinking Styles and Thinking Hat, Managerial Skills and
Development, Learning Characteristics, Theories of Learning
(Classical Conditioning, Operant Conditioning and Social Learning
Approaches)
Chapter 4,Intelligence and Perception
Intelligence, Type (IQ, EQ, SQ at Workplace), Perception features and factors
influencing Individual Perception, Effects of perceptual error in managerial
decision-making at workplace (Errors such as Halo effect, stereotyping, prejudice
attributional)
Unit2.Introduction to Group Behaviour
Chapter5.Group Dynamics
Group Dynamics: Nature, types, group behaviour model (roles, norms, status,
process, structures)
Chapter6.Team Effectiveness
Team Effectiveness: Nature, types of teams, ways of forming an effective team,
Setting Goals
Chapter7.Power and Politics
Power and Politics: Nature, bases of power, politics – nature, types, causes of
organisational politics, political games
Chapter8.Organizational Conflicts and Resolution
Organisational Conflicts and Resolution: Conflict features, types, causes leading to
organisational conflicts, levels of conflicts, ways to resolve conflicts through five
conflict resolution strategies with outcomes.
Unit3.Organizational Culture Chapter 9.Organizational Culture Characteristics of organisational culture, Types, functions and barriers of
organisational culture, Ways of creating and maintaining effective organisational
culture
Chapter10.Motivation at Workplace Concept of motivation,Theories of motivation in an organisational setup, Abraham
Maslow’s Need Hierarchy, Frederick Herzberg’s dual factor, McGregor’s theory X
and theory Y, Ways of motivating through carrot (positive reinforcement) and stick
(negative reinforcement) at workplace
Unit4.Organisational Change and Creativity Chapter11.Organizational Change and Creativity Concept of organisational change, Factors leading/influencing organisational change,
Kurt Lewin’s model of organisational change and development, Creativity and
qualities of a creative person, Ways of enhancing creativity for effective decision
making, Creative problem solving
Chapter12.Organizational Development and Work Stress Need for organisational development, OD Techniques, Stress, types of stress,
Causes and consequences of job stress, Ways for coping up with job stress
Suggested Books
1. Narayan, B amd Sharma Bharti –Behavioural Science in Management
2. Randolph, Black Bown – Managing OrganisationalBehaviour
3. Terrence R. Mitchell – People in Organisation , An introduction to Orgnisational Behaviour
Subject : BBA 303 Human Resource Management Credit – 4 Chapter 1-Human Resource Management
Introduction to HRM & HRDConcept of HRM, Objectives, Process, HRM vs.
Personnel Management,
Chapter 2-Human Resource Planning
Human Resource planning-objectives, activities, manpower requirement process
Chapter 3-Transfers and promotions
HR Programme., developing HR policies and strategies, Strategic control, Types of
Strategic control,Operational Control System, Functional and grand
strategies,Strategy factors basic concept of performance appraisal. Promotion &
Transfer.
Chapter 4-Recruitment and Selection
Career planning & development, training methods, basic oncept of performance
appraisal. Promotion & Transfer.
Chapter 5-Orientation and Placement
Chapter 6-Training and Development
Definition, meaning, scope, differences between training and development, methods , transfer
of training
Chapter 7-Performance Appraisal
Concepts of Performance appraisal, methods, barriers to performance appraisal
Chapter 8-Compensation management
Definition, meaning, compensation principles, methods, process and regulations relating to
compensation, system of wage payment
Chapter 9-Career Planning and separation
Concepts, steps and career counseling, separation
Chapter10-Policy Manual and Personnel Policies
HR strategy, policy, procedures, policy manual
Chapter11-Job Analysis, Job Design and Job Evaluation
Chapter12-Industrial relations & Trade Unions
Participative Management, Workers participation in management – concept and process Industrial Relations, Grievance, conflict management, discipline, trade union and its role and function Suggested Books:
1.Human Resource Management – Dipak Kumar Bhattacharya 2.Managing Human Resource-Arun Monappa 3.Essential of HRM and Industrial Relations-P.Subba Rao 4.Personnel Management-C.B. Memoria
Subject : BBA 304 Principles of Marketing Credit - 4 Chapter 1.Introduction to Marketing Concept
Definition, nature, scope and importance of marketing management
Chapter2.Marketing Environment
Concept, basis and importance in marketing segmentation, positioning
Chapter3.Marketing Information System and Marketing Research
Meaning importance and scope of Marketing information system, Marketing
Research, importance, process and scope
Chapter4.Consumer Behaviour
Chapter5.Marketing Management and Marketing Mix
Product mix, new production development, product life cycle
Chapter 6.Product Management -
Chapter7.Brand Management
Branding, positioning, repositioning
Chapter8.Pricing Decisions
Price, meaning, objectives, factors influencing pricising, methods of pricing,
Chapter9.Distribution
Chapter10. Promotion-Mix
Promotional mix, tools, objectives, media selection and management
Chapter11.Market Segmentation, Targeting and Positioning
Chapter12. Recent Trends in Marketing
Suggested Books: 1.Marketing Mgt. by Philip Kotlar (PHI)
2.Marketing by Etzet, Walker, Stanton
3.Marketing Management by Rajan Saxena
Subject : BBA 401 Business Statistics Chapter1.Introduction to Statistics
Statistics, concept, significance and limitations,
Chapter2.Presentation of Data
Types of data, classification and tabulation, frequency distribution and graphical
representation
Chapter3.Measures of Central Tendency (Mean, Medium, Mode), measurement of
variation, significance and prosperities of a good measure of variation
Chapter4.Measures of Dispersion
Chapter5.Correlation Analysis
Correlation, significance of correlation, types of correlation, simple correlation,
coefficient of correlation
Chapter6.Regression Analysis
Introduction, Regression lines and Regression Equation,
Chapter7.Time Series Analysis
Chapter8.Index Numbers
Chapter9.Probability
Concept, events, addition law, conditional probability, multiplication, probability
distribution
Chapter10.Decision Theory
Suggested Readings:
1.Gupta, S.P. & Gupta, M.P. Business Statistics
2.Levin, R.I. Statistics for Management
3.Feud, J.E. Modern Elementary Statistics
4.Elhance, D.N. Fundamentals of Statistics
5.Gupta, C.B. Introduction of Stastical Methods
Subject : BBA 402 Financial Management Chapter1. Overview of Financial Management
Concept of Financial management, Finance functions, objectives of financial
management- Profitability vs. shareholder wealth maximization. Time value of
Money- Compounding & Discounting
Chapter2.Financial Forecasting
Natre, scope and objectives , types of financial decisions,
Concepts, Types of Budgets, nature and scope, techniques and process
Chapter3.Ratio Analysis
Current Asset Ratio, Acid Test Ration, P&L Ratio
Chapter4.Cash Budget/Capital Budget/Flexible Budget
Cash Budget, Budgetary Control, Flexible Budget, Advantages and limitations,
Preparation of Budgets, budgetary control
Chapter5.Sources of Finance (Long-Term and Short-Term)
Suggested Books:
1.Financial Management S.N. Maheshwari
2.Financial Management Khan & Jain
Damodaran, A.,Corporate Finance: Theory and Practice, John Wiley & Sons.
Chandra, P. Financial Management, Tata McGraw Hill.
Subject : BBA 403 MIS & Business Intelligence Chapter 1-System and Information Concepts Structure-General Systems Model, Types of Systems, Subsystems, Feedback Control, Organisational Structure and Function, Systems Approach to Organisation, Law of Requisite Variety, Control by Exception, Information Concepts, Quality of Information, Chapter 2-Management Information System Structure-Meaning and Definitions, Role of MIS, MIS and Other Academic Disciplines, Structure of MIS based on Management Activity and Functions,Systems Concept of MIS Chapter 3-Decision Making Systems, Modeling and Analysis Structure-Decision Making Definition and Concept , Phases of Decision Making Process, Modelling Process, Static and Dynamic Models, Sensitivity Analysis, Heuristic Programming , Simulation Chapter 4-Decision Support System Structure-Definition of Decision Support System, Characteristics and Capabilities of DSS, Application of DSS, Case: Google Analytics, Chapter 5-Expert System Structure-Basic Concepts of Expert System, Expert System Architecture , How Expert Systems Work, Expert System Applications, Comparison , Mycin: Case Study Chapter 6-Executive Information and Support Systems Structure-Enterprise and Executive Information Systems – Concept and Definition, Enterprise and Executive Support System – Concept and Definition , Need for Executive Information Systems , Characteristics of Executive Information Systems, Integrated EIS and DSS, EIS Implementation Chapter 7-Business Intelligence Structure-Problems faced by corporate bodies, Data Mart, Data Warehousing and Mining, Data Visualisation and Presentation , Designing a Physical Database,Deploying and Supporting the BW/BI System,BI Architecture: Spreadsheets, OLAP, Decision Engineering, LIS,BI Tools – Concept of Dashboard, BI Applications in Various Domains,BI Analytics, Introduction to XLMiner Suggested Books:
1. Management Information System, Jawadekar W S
2. Managing with information, Kanter, Jerome
3. Management Information System, Louden & Louden
4. Information system for Modern Management, Murdick & Ross, R.claggetti
Subject : BBA 404 Production & Operation Management Chapter1.Introduction to Production and Operations Management
Chapter2.Automation –
importance and need of automation, nature and scope
Chapter3.Plant Location
Types of manufacturing system, importance, nature and scope advantages
Chapter4.Plant Layout
Product design and development, plant layout and its importance and difficulties
Chapter5.Organisation of Physical Facilities
Chapter 6. Organisation of Physical Facilities (Lighting,Ventilation,Air-
Conditioning,Sanitation and Noise Control)
Chapter7.Safety
Chapter8.Materials Management
Chapter9.Purchasing
Economic lot quality/ economic order quantity, lead time
Chapter10.Materials Handling
Chapter11.Materials Storing
Chapter12.Inventory Management
Chapter13.Production Planning and Control
Chapter14.Quality Control
Chapter15.Time and Motion Study(Includes Work Measurement)
Chapter16.Plant Maintenance
Chapter17.Waste Management
Suggested Books:
1..Prodcution Operation management B.S. Goel
2.Production & Operation Management Buffa
3.Production & Operation Management S.N.Chany
Subject: BBA 501 ENTERPRISE RESOURCE PLANNING Credit 4 CHAPTER-1.Enterprise Resource Planning
Structure-Introduction, What is ERP?, Need of ERP, Advantages of ERP,
Disadvantages of ERP, Benefit of ERP, Limitation, Growth of ERP
CHAPTER-2.ERP and Related Technologies
Structure-Business Process Re-Engineering (BPR), Management Information
System (MIS), Decision Support System (DSS), Executive Support System(ESS),
Data Warehouse, Data Mining, On-Line Analytical Processing(OLAP), Supply Chain
Management(SCM), Customer Relationship Management (CRM)
CHAPTER-3.RRP Modules and Vendors
Structure-ERP Modules, ERP Modules for Finance, ERP Modules for Production
Planning, Control and Management, ERP Modules for Sales and Distribution, ERP
Modules for Human Resource management, ERP Modules for Inventory Control
System, ERP Modules for Quality Management, ERP Market, Disadvantages of Non-
ERP System, Benefits of Integration, Standardization of Data code
CHAPTER-4 ERP Implementation Life Cycle
Structure:-ERP Implementation Life Cycle, Role of Organization Management and
vendor
CHAPTER-5.ERP Case Studies
Structure:-Post Implementation Review, ERP Case Study, ERP Demo Tool: ERP
Next, ERP Next Demo, Customization
Suggested Books
1. Enterprise Resource Planning by Mary Summer
2. Enterprise Resource Planning by Ferran C. and Salim
3. Enterprise Resource Planning by Shtub, A
Subject: BBA 502 Elements of Company Law Credit 4 Chapter 1-Introduction to the New Act and Concept of Companies Structure-Background and Salient Features of the Act of 2013, Defination and Important Features/Characteristics of a Company, Types of Companies, Distinction between a Private Company and a Public Company Chapter 2-Formation and Incorporation of a Company - Structure-Stages in the Formation and Incorporation, Promotion, Incorporation/Registration of a Company, Capital Subscription/Floatation/Raising of a Capital, Commencement of Business Chapter 3-Documents Relating to Incorporation and Raising of Capital, Structure-Memorandum of Association, Articles of Association, Prospectus Chapter 4-Capital of the Company - Structure-Share Capital, Ways for Raising of Shares Capital, Allotment of Shares/Securities(Section 39), Calls on Shares, Shares Certificates Chapter 5-Forfeiture, Surrender and Transfer of Shares - Structure-Forfeiture and Surrender of Shares, Re-issue of Forfeited Shares, Transfer and Transmission of Shares, Nomination of Shares Chapter 6-E-Governance and E-Filing - Structure-E-Governanace, Basic Understanding of MCA Portal and E-Filling, E-Filing Chapter 7-Management of Company - Structure-Board of Directors, Directors, Appointment of Directors Qualifications and Disqualifications, Loans to Directors(Section 185) Chapter 8-Key Managerial Personnel (KMP) - Structure-Introduction, Distinction between Managing Director and Manager, Corporate Social Responsibility, Prevention of Oppression and Mismanagement Chapter 9-Company Meetings - Structure-Introduction, Board Meetings, Conduct of Meeting, Meetings of Shareholder, Provisions Regarding Convening Constituting Conducting of General Meetings of Companies(Sectons 101 to 114) Chapter 10-Revival, Rehabilitation,Compromises, Arrangement, Amalgamation and Winding up of Companies - Structure-Revival and Rehabilitation of sick Companies, Compromises Arrangements and Amalgamation, Winding Up Suggested Books: 1.Grower L.C.B. Principles of Modern Company Law, Stevens & Sons, London
2. Ramaiya A. Guide to the Companies Act. Wadhwa & Co., Nagpur
3. Singh, Avtar Company Law, Eastern Book Co. , Lucknow
4. Kuchal, M.C. Modern Indian Company Law, Sri Mahavir Books, Noida
5. Kapoor, N.D. Company Law- Incorporating the Provisions of the Companies
Amendment Act, 2000, Sultan & sons
Subject: BBA 503 Business Entrepreneurship Credit 4 Chapter 1- Entrepreneur and Entrepreneurship
Structure - Introduction, Definitions and Meaning of an Entrepreneur, Functions of an
Entrepreneur, Definitions of Entrepreneurship, Need and Importance of
Entrepreneurship, Problem of Unemployment, Importance of Wealth Creation,
Enterprise Vs Entrepreneurship, Self-Employment Vs Entrepreneurship,
Entrepreneurial Traits or Competencies, Behavioural Pattern of an Entrepreneur,
Entrepreneurial Motives, David C. McClelland’s Theory of Need for Archievement
and Kakinada Experiment
Chapter 2- Study of Biographies of Entrepreneurs (Co-operative Sector)
Structure - Introduction, Dr. Vithalrao Vikhe patil, Karmaveer Bhaurao Patil, Shree
Bhausaheb Sakharam Hiray, Shree Ratnappa Bharamappa Kumbhar, Shree
Dhananjay Ramchandra Gadgil, Sahakar Maharshi Bhausaheb Sanruji Thorat,
Sangamner
Chapter 3- Creativity and Innovation
Structure - Creativity, Innovation: Meaning and Sources of Innovation
Chapter 4- Business Ethics and Social Responsibility of Business
Structure- Concept of Business, Social Responsibility, Business Ethics, Leadership
by Example, Code of Business Ethics, Ethical Structure, Social Audit in Business
Enterprises, Corporate Governance
Chapter 5-Group Entrepreneurship
Structure-Group Entrepreneurship:Concept,Meaning and Significance, Self-Help
Group(SHG)
Chapter 6-Various Entrepreneurial Opportunities
Structure-Major Entrepreneurial Opportunities, Service Sector
Chapter7-Franchising
Structure-Definations, Meaning of Franchising, Types of Franchising, Advantages
and Disadvantages to the Franchisee and Franchisor, Franchisor-Franchisor
Realationship, Step in Starting a Franchising, Business Process Outsourcing (BPO)
Chapter 8-Challenges in Entrepreneurship Development
Structure-Entrepreneurship Development, International Entrepreneurship, Measures for
Entrpreneurship Development in India-Goverment Policies Initiatives, Suggestions for
Entrepreneurship Development, Challenges Before Indian Entrepreneurs
Suggested Books:
1. Lall &Sahai:Entreprenurship (Excel Books 2 edition)
2. Couger, C- Creativity and Innovation (IPP, 1999)
3. Kakkar D N - Enterpreneurship Development (Wiley Dreamtech)
4. A.K.Rai – Entrepreneurship Development (Vikas Publishing)
5. Sehgal & Chaturvedi-Entrepreneurship Development(UDH Publishing
edition 2013)
Subject: BBA 504 International Economics Credit 4 Chapter 1- Introduction
Structure - Meaning and Scope of International Economic, Importance of
International trade, Domestic Trade Vs. International Trade, Role of International
Trade in Economic Growth
Chapter 2- Theories of International Trade
Structure - Theory of Absolute Cost Advantage, Theory of Comparative Cost
Advantage, Theory of Factor Endowment, Intra Industrial Trade
Chapter 3- Terms of Trade
Structure - Concept of Terms of Trade, Factors Affecting Terms of Trade, Free Trade
Policy - Meaning, Arguments for and Against, Protection Policy - Meaning,
Arguments for and Against
Chapter 4- Regional and International Economic Co-operation
Structure - Regional Co-operation - European Union (E.U), South Asian Association
for Regional co-operation (SAARC), Concept of Trade Blocks and Economic
Integration, BRICS - Introduction and Functions
Chapter 5- Balance of Payment
Structure - Concept of Balance of Trade and Balance of Payments, Balance of
Payment on Current Account and Capital Account, Measures to Correct
Disequilibrium of Balance of Payment, Causes of Disequilibrium of Balance of
Payment, Convertibility of Rupee on Current Account and Capital Account
Chapter 6- Foreign Exchange Rate
Structure - Meaning of Foreign Exchange Rate, Fixed U/s Flexible Exchange Rate,
Theories of Exchange Rate
Chapter 7- Foreign Exchange Market
Structure - Structure of Foreign Exchange Market, Management of Foreign Exchange
- Inflow and Outflow of Foreign Capital, Euro Dollar Market - Nature and Scope,
Advantages and Disadvantages of Foreign Exchange Market
Chapter 8- Factor Mobility and Foreign Trade Policy
Structure - Foreign Capital - Meaning of Foreign Direct Investment and Foreign
International Investment, Role of Multinational Corporations(MNC), Motives and Effects of
International Labour Migration, India’s Foreign Trade Policy Since 1991 Features, Trends
and Evaluates
Suggested Books:
1. Bhagwati J and Srinivasan – Foreign Trade regimes and Economic development.
2. Panchamukhi V.r. – Trade Polices of India. A Quantitative Analysis. 3. Nayyar C. – India’s Exports and Export Policies in the 1960’s. 4. Singh M. – India’s Export Trends. 5. Steve Suranovic - International Economics
Subject: BBA 601 E-Commerce Credit 4 Chapter 1 Fundamentals Of E-Commerce
Structure - What is Commerce?, Limitations of Conventional Commerce, Origin of
Commerce, Evolution Of Commerce, E-Business And E-Commerce, E-Market And
E-Commerce, E-Commerce - A New Concept, M-Commerce (Mobile Commerce), M-
Commerce or Mobile Commerce, Wireless Access Protocol (WAP), Summary, Self
Assessment Questions
Chapter 2 Getting Started On E-Commerce
Structure - E-Services, E-Commerce Communities, Cyber Music Management,
Supply Chain Management, Reseller Program, E-Commerce Strategy, Summary,
Self Assessment Questions
Chapter 3 How To Build E-Commerce System?
Structure - Teleshopping, Telemarketing, New Marketing Technology, Bar Codes,
Electronic Mailing List, E-Commerce And Disintermediation, Hyper Banner, E-
Commerce Education And Training, E-Commerce - A Science and A Art, Summary,
Self Assessment Questions
Chapter 4 Electronic Data Interchange (EDI)
Structure - Introduction, Types of Business Data Transfer Systems, Electronic Data
Interchange (EDI), UN/EDI Fact Training Guide, EDI in India, EDI And Wide Area
Network (WAN), Gateway Electronic Data Interchange (GEDIS) and Videsh Sanchar
Nigam Limited (VSNL), NIC Net and EDI, Electronic Data Interchange Services, EDI
and Internet, Electronic Trading Options, Summary, Self Assessment Questions
Chapter 5 E-Commerce Process
Structure - Introduction, Gold Rush - Need For Solutions, Fancy Technologies,
Essentials of Good Solutions, Technology Standards for E-Commerce, E-Business
Solutions Matrix, Shopping Cart, Merchant Account- Meaning and Natire, Digital
Receipt for Online Shoppers, Summary, Self Assessment Questions
Chapter 6 Payment System
Structure - Digital Certificate or Authentification Certificate, Electronic Cheques, GM
Card Easy Pay Wallet, Internet Payment Services, Smart Card (Electronic Credit
Card), Card Service International - Payment Solutions, Credit Card Fraud,
Processing of Financial Transactions (E-Commerce Process), EDI Traditional
Standard, E-Commerce Solutions, PSI Net, Summary, Self Assessment Questions
Chapter 7 E-Commerce Solutions
Structure - Sillcomm Internet and E-Commerce Solutions, E-Commerce Merchant
Accounts Merchant Credit Cards, Summary, Self Assessment Questions
Suggested Books
1. Mahapatra, S – E-Commerce Strategy
2. Merz, M – E-Commerce and E-Business
3. Meier, A & Stormer, H eBusiness and eCommerce
Subject: BBA 602 Business Regulatory Framework Credit 4 Chapter 1-Law of Contract - General Principles
Structure-Defination Concept and Kinds of contract, Offer and Acceptance, Capacity
of Parties, Consideration, Consent and free Consent, Legality of object and
consideration, Void Agreements, Discharge of Contract, Breach of Contract and
remedies(Including damages, meaning,kinds and rules for ascertaining damages)
Chapter 2-Law of Parternership
Structure-Indian Partnership Act 1932, Limited Liability Partenership Act 2008
Chapter 3-Sale of Goods(Sale of Goods Act, 1930)
Structure-Contract of Sale - Concept and Essential, Sale and Agreement to sale,
Goods-Concept and kinds, Conditions and Warranties
Chapter 4-E-Contracts (E-Transactions/E-Commerce)
Structure-Significance of E-Transaction/E-Commerce, Digital Signature, Legal issues
involved in E-contracts
Chapter 5-The Consumer Protection Act,1986 Stucture-salient features of the
C.p.Act, Defination, Consumer Protection Councils, Procedure to file complaint and
procedure to deal with complaint and Reliefs available to consumer, consumer
Disputes Redressal Agencies
Chapter 6-Intellectual Property Rights:(IPRS) Structure-WIPO, Defination and
conceptual understanding of following IPRS under the relevent Indian current
statues, Patent, Copyright, Trademark, Design, Geographical Indications
Chapter 7-Negotiable Instruments Act,1881
Structure-Concept of Negotiable Instuments, Defination Essentials of promissory
note bill of exchange and cheque, Holder and holder in due course Privileges of
holder in due course, Negotiation, endersement kinds of endorsement, Dishonour of
N.I Kinds law relating to notice of dishonour
Chapter 8-Arbitration and Concillation -Stucture-Concept of Arbitration and
Concillation, Definition and Essentials of Arbitration Agreement
Suggested Reading:
1. Singh, Avtar , Mercantile Law, Eastern Book Depot, Lucknow (U.P.) 2. Kapoor, N.D. Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 3. Maheshwari, S.N. A Manual of Business Law, Himalaya Publishing House
Pvt. Ltd. Mumbai 4. Gogna, P.P.S. Mercantile Law, S.Chand & Co. New Delhi
Subject: BBA 603 Business Administration Credit 4 Chapter 1-Business Administration Concepts
Structure-Introduction, Business, Commerce, Business Administration, Management,
Organisation
Chapter 2-Forms of Business Organisation
Structure-Introduction, Sole Proprietorship, Partnership Firm, Limited Liability
partenership, Joint Ventures, Joint Stock Companies, Co-operative Societies,
Suitable of form of Business Organisations
Chapter 3-Business Promotion
Structure-Business Unit Promotion, Location of Business Unit, Size of a Business
Unit, Special Economic Zones
Chapter 4-Business Environment
Structure-Business Environment, Components of Macro-environment, Interaction of
Business and Environmental Factors, Social Responsiblity,
Chapter 5-Legal Aspects
Structure-Compliance of Legal Requirement in programming a Business Unit,
Forming of a company in India, Licensing, Registration, Filing Returns, Documents
Relating to Incorporation, Important Legal Provisions Governing Promotion and
Establishment of Unit
Chapter 6-Productivity
Structure-Productivity, National Productivity Council (NPC), Product Quality Control,
Quality Circles
Chapter 7-Recent Trends in Business Management
Structure-Liberalisation, Privatisation, Globalisation, BPOs, KPO, LPO, SEZ, Public
Private Partnership(PPP)
Chapter 7-Industrial Sickness
Structure-Industrial Sickness, Industrial Sickness in India
Suggested Books: 1. Chottorjee S.K. Business Organisation 2. Singh & Chhabra Business Organisation 3. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company, Lucknow. 4. Sharma J. P., and SunainaKanojia, Business Laws, Ane Books Pvt. Ltd, New Delhi
BBA-604 PROJECT WORK Credit -6