www.sarosresearch.com
Respondent Respondent Recruitment Trends Recruitment Trends
in 2009in 2009
Maya Middlemiss, Saros Research LtdMaya Middlemiss, Saros Research Ltd
UXCAMP LONDON August 2009UXCAMP LONDON August 2009
www.sarosresearch.com
Saros Research Recruitment:
180,000 database of UK participants
Strong track record in traditional qualitative market research as well as UX
Over 10,000 respondents placed in research over 9 years
www.sarosresearch.com
“Disclosers”
• Love to share, live to share
• The social networking generation
• Want to be interesting, even shocking
www.sarosresearch.com
Recruitment implications: Disclosers
• More ways to validate and backcheck – and more necessary
• Greater potential for pre and post tasking
• Increased responsibility to take care
www.sarosresearch.com
“Definers”
• Anyone is an Opinion-former – bloggers, review sites, etc
• Influence of early adopters
• Increasing ‘marketing savvy’ amongst average consumer
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Recruitment implications: Definers• Harder to identify true opinion-formers and shapers
• Research participation becomes part of their experience and opinion
• Need to feel like a peer and co-creator
www.sarosresearch.com
“Desperados”
• Sign of the times – need the money
• It’s not uncool to save or earn some cash
• More prepared to bluff!
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Recruitment implications: Desperados
• Field to recruit from is wider than ever
• Openness and awareness helps information spread
• An increasing number are happy to stretch a truth, or outright lie, to get into research and earn cash incentives
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The bottom line….
• Interesting times..!
• Approaches need to be more creative and flexible than previously – this takes resourcing
• Potential to gain more from research than ever before