How to designa great user experience
ux design laws
experience architect
Luca Mascaro
idea
design must improve people’s life
good
experience
de•sign [dəzajn]
is a method of problem solving.
chain
Design ›❯ Experience ›❯ Adoption ›❯ Engagement ›❯ Loyalty ›❯ Profits
user experience design
design ux, isn’t about tools and processes.
design ux, is a mindset for create things with an experience over peoples expectations
experience design
Disciplines
http://visual.ly/disciplines-user-experience-design
ux on consolidated design project like editorial or corporate website
consolidated design pattern and user behavior...
...but there is space for interpreting a superior UX
example
FastCo
laws
for a great experience
1st law
Tell a story
2nd law
Focus on key experience
3rd law
Set an expectation
4th law
Design experiences, not features
5th law
Set strong, clear, coherent choices
6th law
Be obvious
7th law
Add epic point, remove pain point
8th law
Beautiful for engagement
9th law
Little big details
10th law
Fast and fluid
11th law
Add a touch of magic
great ux
Set expectation over customer experience.
Deliver better!
thank you
@lucamascaro
www.lucamascaro.infowww.sketchin.ch