Stories, people and scribbles
Client facing skills for the UX professional
Why bother?
Understanding your client
Client-Centred Design
About you
About you
Insights profiling
What do they know – everything?
… or nothing?
What they want(is not always what they need)
The basics
Agreement
Language and terminology
Goals / objectives
Measures
Agreement
Language and terminology
• Scope documents• Glossaries• Flash cards• Portfolios
Agreement
Goals
• Scope documents• Statements of work• PIDs• Briefs
Agreement
Measures
• When have you finished?• Have you succeeded?• Is it what agreed to do?
Beliverables
1 1
2 34
1
Beliverables
ABC
Communication style
Documentation
Intervention and education
Story telling
Blend
Get in front of the client
ABC
Honesty and truth
Know thyself
Jason says…
Know your client. Agreement
BeliverablesComms styles
Get in front of the client.
Know thyself.
About you
Jason says…
Know your client. Agreement
BeliverablesComms styles
Get in front of the client.
Know thyself.