!Nurgul Karadeniz Interaction Designer - Ustwo UX Camp London 2014
UX ANDSEMANTIC WEB
@nurdeniz @ustwo
AGENDA Punk
Big & Bold
Beautifully Clean
!
About Semantic Web
Semantic Web and UX
Semantic Web Project
Now and Next
An extension of the current Web that provides an easier way to find, share, reuse and combine information more easily. ! !
Transforms web of document into web of data
Gives data well defined meaning
Enables users, computers and devices to work in cooperation
USERS
I know exactly the penguin
resource I need, I just want to find
it again.
Known Known
OR
I need something about Penguins.
Known Unknown
OR
I need something about those funny tuxedo
birds... What are they called
again?
Unknown Known
I have absolutely no idea what I
need.
OR
Unknown Unknown
USERS AND WEB !
Punk
Big & Bold
Beautifully Clean
!
Search Results
Page Browsing
Auto curated pages
Recommendation
More Links
How Semantic Web works with UX
SEMANTIC WEB
UX PROCESS
Discovery User Research Interaction Design Visual Design Usability Evaluation
Linked Data Ontology
RDF
FOAF Development
People
Events
Things
Places
Related Events
Related People
Related Things
Related Places
People Places AND Events Things
!
Understanding Relationships Christmas day – Charlie Chaplin died Christmas - Religion
Level of information needed
Project Boundaries
ChallengesPeople Places AND Events Things
!
Defined Relationships
Linked Data
Ontologies & RDF
Development
ResultsPeople Places AND Events Things
UX AND SEMANTICWEB
Learnings
Semantic web technology offers methodologies that help information to be more structured and easy to discover. !
In more UX terms, it supports ongoing user journeys, provides seamless interactions across different domains.
CONSPROS
Level of information required at concept phase !Concepting for different users e.g. cultural stereotype !Extensive IA and Analysis required to spot edge cases !Cost
Easy to discover content !Guided navigation* !Presents structured information !Multiple ways of accessing information !Opportunity to crete intelligent service
FUTURE USE !!CLIENTS AND AGENCIES
!
Decision support applications
Personalised insurance policy
Healthcare
Smarter Patient - Doctor/Hospital allocation
Advanced recommendation
Flight Tickets shows rainfall on your arrival
Better searching and filtering
Go on holiday to the safest destination
!
Improve Services !!CURRENT AND FUTURE
“Show me only rooms with mountain view and close to Turin station.”
Improve Services !!SMART SEARCH
“I want to cook something that easy to digest. I am looking for ingredients’
Improve Services !!ONLINE MORTGAGE ASSESSMENT
“I am getting mortgage from Lloyds what rate would Barclays offer me?”
MY VISION !!WEB OF THINGS AND USERS
!
Improves Web and Experiences
More online service design
Auto curated web pages
Better personalization
Changes web infrastructure
Improves communication between computers, connected devices and users.
!
!
UX AND SEMANTIC WEB !by @nurdeniz @Ustwo
Punk
Big & Bold
Beautifully Clean
References Article: Too much information? Improving user experience of semantic web http://www.publishingtechnology.com/2011/03/user-experience-semantic-web/
Bing vs. Google - http://www.entrepreneur.com/blog/224639
Duane Degler - Design for Semantic Web, Design for Context www.designforsemanticweb.com/
Crowdsourcing, citizen sensing and sensor web technologies for public. http://link.springer.com/article/10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459
Facebook Graph Search - https://www.facebook.com/about/graphsearch
Faceted Semantic Search - Massimiliano Dal Mas http://arxiv.org/pdf/1202.6685.pdf
Find out about Semantic Web in simple terms - http://luca.wordpress.com/2008/02/03/semantic-web-for-dummies/
Frankfurt Show Daily Article: The future of content delivery in publishing http://www.publishingtechnology.com/2012/10/the-future-of-content-delivery-in-publishing/
How a Facebook Search Engine Could Change the Way People Find Your Business http://www.entrepreneur.com/blog/224452
Lee Feigenbaum (May 1, 2007). "The Semantic Web in Action". Scientific American. Retrieved February 24, 2010
Linked data and the semantic web - http://www.bbc.co.uk/academy/technology/article/art20130724121658626
Link Data Platforms - http://www.w3.org/2012/ldp/wiki/Main_Page
Music Datasheet - Automatic Interlinking of Music Datasets on the Semantic Web Yves Raimond, Christopher Sutton and Mark Sandler (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&rep=rep1&type=pdf)
Next-Generation Wikis: What Users Expect; How RDF Helps- Axel Rauschmayer
Semantic Web Handbook - Pascal Hitzler Krzysztof Janowicz http://knoesis.wright.edu/pascal/pub/crc-handbook-13.pdf
The Semantic Web: Research and Applications - Springer Link http://link.springer.com/book/10.1007/978-3-642-13486-9
The Friend of a Friend (FOAF) project - hhttp://www.foaf-project.org
The NoTube Project, http://notube.tv (retrieved on January 31st, 2012)
The NoTube Use Case “Personalised News”, http://notube.tv/showcases/personalised-news/ (retrieved on January 31st, 2012)
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