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Using your DAM to bring your brand to life.
make.work.seem.lessThursday 5th November 2015
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make.work.seem.less
make.work.seem.less
Tessa CourtCEO
David PorterUS Sales & Accounts
Nice to Meet You
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We Love Helping Brands Manage Their Brand
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Why Branding?
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Branding Gives Companies Their “Why”
Simon Sinek – startwithwhy.com
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Why the Business Exists?
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Why People Come to Work?
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How We Interact
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Branding is NOT just Design.
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Strategy, Culture and Design
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It’s NOT just about the tip of the iceberg
Make Sure Everything is on Brand
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That’s Why You Must Bring Your Brand to Life
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The DNA of Brand Guidelines
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Marketers Know This
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People Don’t Read!(300 page brand guideline pdf’s!)
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Sounds Familiar?
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Put Your Brand Guidelines Online
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What The Data Says
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User Feedback
Go When I need to
75% Learn More About The
Brand18%
Call it what it is – don’t get too fancy with names.
I’m busy – I need to get in and get out – search needs to be great, or my experience isn’t.Lightboxes are a must – I keep going back to the same materials.
Mostly I want to view content online, but I need to be able to print sometimes.
Don’t make it hard for me to login.
Having everything (images and guidelines) makes me remember to check the guidelines for updates.
Make downloading quick – when you are talking about color, let me download the adobe swatch, when you are showing me the logo variations, let me download them there and then!
make.work.seem.less
Types of Online Brand Guidelines
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Case Study - NAB
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Case Study - NAB
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Case Study - Santos
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Santos – Best Practice Gallery
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Case Study – Destination Hotels
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Case Study – Carlsberg Brand Ordering
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Case Study – Web to Print
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Tips to bring your brand (guidelines) to life!
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1. Visually Explain Brand Values
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The Problem…Values Are Hard To Dramatize
This is NOT what we mean by ‘surprising’
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The Solution – More or Less Guides
www.intelligencebank.com/digital-asset-management (Resources Section)
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2. Teach Tone of Voice to Everyone Who Writes Anything
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The Problem…Most Comms Are Written Off Brand
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The Solution…Teach People How to Write
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3. Create a Brand In-Box
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The Problem…No Process = Off Brand
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The Solution…Brand In Box
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Questions?
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Resources Copy of the Webinar – [email protected]
More or Less Template – intelligencebank.com/digital-asset-management (resources section)
Get in Touch – [email protected]
@intellibankdam
Thanks!
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