USING WORDPRESS WITH
SOCIAL MEDIA TO EDUCATE AND
INTERACT WITH CLIENTELE
• Our Sites were OLD and Out of Date
• Most of our faculty did not actively participate in updating the program areas on their sites
• No Content Management System – many of our faculty didn’t feel comfortable updating their sites
• No ability to update on mobile platforms
• Did not integrate with Social Media
THE
PROBLEMS
WAKULLA
COUNTY
0
50
100
150
200
250
Comparing Wakulla Hits January - May to Previous Year
2012 2011
HITS JAN-MAY 2011: 3,315 HITS JAN-MAY 2012: 10,529
Hits 2011:
972,673Hits 2012:
2,018,942
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Hits Compared from January – May on District Website
Hits 2012 (Wordpress) Hits 2011 (Static)
The Challenge of Microblogging from the field:
Solution needs to be quick and simple with little distraction to our clientele and programs
Not the Place or Time for Tags and Coding
Wordpress iOS
•Point•Shoot•Email
•Blog Post•Tweet•FB Post
Wordpress is a Home that complements Social Media
• Prolongs the life of Tweets and Facebook posts
• Provides a searchable index blogs and information
• Not limited to 180 characters
What’s Next…
Help from Divers and Fishers
Les Harrison
Wakulla County (FL) Extension Director
May 29, 2012
Using Word-Press as Social Media to Educate and Interact with Clientele
– A County Perspective
All Extension Work is Local
Clients Need must be Grouped
We can no longer
depend solely on
paper and the post
office to reach
clientele.• Expensive• Ignores Client Stratification• Too Slow• Too Easy to Miss
Reach Clients with a new tools
Subscription Management
System
Client Self Selection &
Management
Agents Manage “the Message” and
Data
http://x.co/kc5g
County Extension
Faculty can now
easily push
information as they
see it, video it,
teach it, study it.
•Speed, versatility, reduced distribution
costs and greater resource efficiencies.
•A comprehensive digital information and
clientele management system.
•Effective use of new, user-friendly
technologies.
•Searchable record of information
presented.
•MORE CLIENTS REACHED WITH MORE
INFORMATION
Results
Questions?