SOCIAL SEARCH AND BRAND ADVOCACY
Stefan HullBusiness Director
TODAY
→ Combining Search + Social Media = “Social Search”
→Harnessing social networks and encouraging brand advocacy
→Doing the simple stuff well
“Links are the currency”
“BRANDS ARE EITHER
NETWORKED OR INVISIBLE”
CATWALK
http://www.istockphoto.com/stock-photo-12387249-sport-shoes.php
GENUINE & ETHICAL
RESULTS→Number of pieces of coverage secured: 29 (plus
100+ posts on Twitter)
→Number of inbound links: 40- 27 of which were anchor text and four were from the word “shopping”
→Total number of known unique users: 1,310,000
MORE RESULTS
In one week…
→Number of pieces of coverage secured: 21
→Number of inbound links: 28
→Number of inbound links with anchor text from the term “London Shopping”: 11
RUN
BITTEN BY THE BUG→Running partners?
→Real runners = real reviews (“conversations among human beings sound human”)
→Where do runners “live” online?
→Not all running clubs are created equal
IN SUMMARY→Meaningful engagement must be genuine and
ethical
→A “virus” can come in many shapes and sizes
→Social networks reflect people’s motivations
→Interactions take place at many levels and lead to measurable returns
Stefan HullBusiness DirectorPropellernet
Email: [email protected]: uk.linkedin.com/in/stefanjhull
THE END
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