Using Social Media to Increase Your Customer Base
Andrea Cowan Marketing Strategist and
Operations Specialist @ajcowan28
John Jarowski Marketing Strategist and
Database Analyst @jjarowski
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Housekeeping
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• To ask questions, type them into the chat box on the right
• Webinar recording and slides will be emailed after the webinar
• If you are live tweeting, tweet @FrontStream and use
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Who is FrontStream Payments?
FrontStream Payments, a front runner in the payments industry, specializes in empowering businesses to accept payments any<me, anywhere, any way.
Our consumer-facing, all-in-one modular payment platform that is fully customizable
to meet your needs
Our dynamic mobile solution gives you even more flexibility to accept payments anytime,
anywhere, any way!
Our easy and effective way to empower your business
to engage customers in charitable giving.
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FrontStream Payments Family
Friendship powered fundraising tools on the web, social media, and
mobile devices.
Simple, affordable software for nonprofits to manage donors,
volunteers, and events.
Peer-to-peer fundraising tools to empower nonprofit supporters to raise money for the causes they
care about.
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Today’s Agenda
• How to create goals and determine measurements for success
• How to evaluate the various platform(s) and determine the best fit for your business
• How to determine who your audience is and how to engage them
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1. Define Your Goals
✓ Increase sales!
• Simple, well-defined
• Be realistic • How do you measure success? • What are your available resources?
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• Who are they? Where are they? How do they engage?
• What channels are most appropriate?
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2. Research Your Audience to Help Determine Your Presence
Demographics and Social Media
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http://www.docstoc.com/article/151946864/INFOGRAPHIC-Survey-Reveals-Which-Demographics-Use-What-Social-Media
3. Map Your Content
• Internal resources: Blogs, whitepapers, eBooks, guides
• External resources: Industry outlets, media sources
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4. Engage, Engage, Engage
• Ask questions
• Participate in the conversation
What do you
think of this
article? !
Did you know we offer one-hour service?!
@ajcowan28 !I completely
agree! I’m glad you liked it. !
@ajcowan28 !If you liked that article, check out
this one!!
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4. Engage, Engage, Engage (cont.)
• Timeline and frequency – solid content plan
• Transparency • Share valuable content from other sources • Relevancy – Adds value to your audience
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Social Commerce Values A Look at the Numbers
http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/
#MKTGnerd Example
@Lattice_Engines #MKTGnerd
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Timing is Everything Take advantage of peak times.
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Automating Your Social Media Posts
• Real time tracking
• Scheduling posts
• Organizing by topics
• Tools: • HootSuite
• TweetDeck
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5. Analyze and Optimize
• Audience size and engagement - conversation
• Reach – shares and retweets
• Clicks – use Bit.ly or Google URL Shortener to track
• Website traffic – using your website analytics
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Google Analytics
• Free reporting • Tracks
Engagement
• Total Traffic
• Referrals
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Notes to leave with…
• Automate, but don’t autopilot • Be human, not robotic • Be accessible
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Resources
• Social Media Examiner - www.socialmediaexaminer.com
• Mashable - www.mashable.com
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Questions?
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Follow Us
www.facebook.com/frontstreampayments
http://linkedin.com/company/frontstream-payments
www.twitter.com/frontstream
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