What Is Pinterest? Pinterest is a social media platform that
acts as a virtual pin board.
Is it Really a Good Platform for business? 70% of users say
they visit the site to find items to purchase. Pinterest sends more
traffic to websites than Yahoo! The average purchase generated by
Pinterest is double the amount of those started on Facebook or
Twitter - about $180. 80% of pins are repins (as opposed to about
5% or Tweets that are ReTweets) can you say viral?!
Is Pinterest a Good Platform for Real Estate and Design?
Getting Started on Pinterest Visit Business.Pinterest.com to
set up your business account. Use keywords in your description.
Hashtags are not functional here. Uploading a business profile
photo is quick and easy, but choose wisely. While a logo may work
for large companies, given the audience that Pinterest has, you may
choose something a more personal. Make sure you verify your website
after you set up your account.
Set up Some Boards Create a board by clicking on the "+" button
next to your name. You might want to create only secret boards at
first. You can make them public when they are ready for the world
to see.
Start Pinning! Get the bookmarklet for on-the go pinning:
http://about.pinterest.c om/goodies/#browser You can add a price to
the description and your item will appear in the gifts
category.
Some Strategies for Success 1. Make it easy for website
visitors to pin your images with plugins that show either a
floating "share" button, or one that appears when a visitor hovers
over an image. 2. Make custom pinnable images for your blog posts.
Including the content description in the image itself improves
performance.
Timing is (almost) Everything. 3. The most popular times to be
on Pinterest (and, ostensibly, the best times to post) are early
morning, late at night and Saturday mornings. Try ViralTag for
scheduling, But experiment your audience could be different. 4.
Accept a few Group Board invitations and contribute! Try repinning
from your company boards.
Nordstrom has a hugely popular Pinterest account. This is one
way you can bring Pinterest offline - by sharing a most pinned
label on items in your design store. Great for designers with a
physical location.
Looking at Real Estate examples on Pinterest
http://pinterest.com/stricklandsnc - Customer Fred allowed us to
experiment on him with our new Pinterest Setup/Strategy and
Training Service. Our goal was to create a dynamic way to share
trends with designers and end-user customers, as well as to build
on existing business partnerships.
http://pinterest.com/BHGRealEstate/- Heavy on decorating, staging
ideas and homebuyer help. http://pinterest.com/corcorangroup/ -
Boards featuring current local trends (like exposed beams,
minimal). Also, boards by feature (gorgeous yards, entryways, etc.)
pinned from their own site. http://pinterest.com/rajqsar/ -
Independent realtor account seeks to become a resource for
everything Orange County. Not just real estate, but attractions,
food, fashion. http://pinterest.com/denverrealty/ - Very specific
to Denver, in part. Also shares personal passions.
http://pinterest.com/parkcityliving/ Created a board for one luxury
home has 119 followers
Designer and Builder Pinterest Accounts Some Decorators Using
Pinterest Well: http://pinterest.com/decoratorgirl/ - Boards
dedicated to specific rooms in the house and a few for particular
colors. http://pinterest.com/Napdecor/ - Shes actually a decorator
wanna-be with nearly 4,000 followers. Does some room-specific
boards, but lots of stuff for kids and great ideas for the home as
well. I even followed that one! Some Builders Using Pinterest Well:
http://pinterest.com/jjcustomhome/ - He has beautiful photos of his
work. He only has 22 followers and I noticed his boards are lacking
descriptions. He would do better to frame the photos as
inspiration, rather than advertisements of his work (ie., Funky
bedroom decor instead of My custom bedrooms).
http://pinterest.com/DHomeBuilder/ - With nearly 400 followers,
they do a good job presenting images of different styles and rooms,
but it feels a little too much like a sales brochure.
http://www.pinterest.com/RuralProper/renovate/ - Not actually a
builder, this pinner shares DIY projects. Show people the
inspiration, the work that goes into it, and 9 times out of 10
theyll decide to hire you instead of doing it yourself!
What Makes a Great Pin Infographics and Checklists
Tutorials and Teaser Text
Videos! Pin from your site or from YouTube.
What Makes a Great Pin Caption? Use a Call to Action. This
increases engagement 80%! Use keywords. Add a price to your
caption. Use a hashtag or two. Tag your business partners. Include
a link to the article or page, if on your site.
Keep Learning! On our blog: http://bit.ly/PinterestSSM
Subscribe to our blog: http://bit.ly/SSMEmails Our ebook:
http://bit.ly/PinterestHomes Official Pinterest for Business Blog:
http://businessblog.pinterest.com/ HubSpots Pinterest Blog Topics:
http://bit.ly/HubSpotPinterest