Serius Social Networking
Experiences of a naïve networker on
Inkedin for the night
• A bit about Linkedin• Makin Linkedin Work for us
– Individuals– Small/Medium Businesses
• Establishin ourselves (Few examples)– Profile– Network– Groups– Applications– Answers
• A bit of what I am doin and Anecdotal Rah-rah• Rapid Firin
A bit about • Throbbing and buzzing Rolodex/supply
chain/Online talent stock exchange• More 'beef' on us – Alma mater, Updates
(Tweets, blogs ,etc.), Communication skills• Measure of popularity through 'activity /
traffic measures'– More conscious to 'market' ourselves to a key
'audience'
• Upfront credibility / fitment through recommendations
• Collective intelligence to leverage• Finally, our professional brand building in a DIY
format. Period.
A bit more, about us @ Pinkedin
Contacts
Reco
mm
enda
tions
Divedin, a bit more
2021
Expand
Leverage
Data of RSVP networkers for the event, as on Sunday May 15th
Thinkedin about it
Contacts
Reco
mm
enda
tions
Right Up There
Meishi Hunter
Sprayer
WAY / WAI
Leveraged Guru
Cult Classic
3% of contacts
Workin it out for us
Be seen adding value
continuously
Leverage existing network
Expand with
relevant contacts
• Alumni, Clients, Colleagues, Experts, Recruiters
• Seek/Give a reason-why for connecting
• Do not hesitate to contact/message more than once; if you believe the person is critical
• Acknowledge upon connecting• Check who is viewing your profile
• Collective and Collaborative Intelligence
• Ask/Give recommendations, in advance
• Use more as a Whiteboard than a Water cooler
• Ask/Share/Post opportunities• Meet beyond Linkedin atleast once,
if possible• Use applications (My Travel,
Slideshare)
• Online talent stock exchange• Ensure your profile is 100% complete• Updated regularly with relevant & non-
confidential information, including blogs and tweets
• Join/Start groups in the areas of your interest• Post/Respond to Answers/Discussions • Invest time and effort (3 hrs/week…..)• Use applications (Books, Box.net, Slideshare)
Workin it out for our business
Focus on A, B,D,F,G
Workin it out in life
• Farming the present for future returns
• Results will take time coming• Drive hard measures (Share
of mind)• Develop few deeper
relationships• Individuals, SMBs for
opportunities and lead generation; big corps for recruitment; executive lifestyle
• Mining the past for present/future pastime
• Grab them eyeballs quick• Build on Soft measures
(Share of heart)• Build broader community
quickly• Leisure, entertainment,
impulsive/indulgent purchases, FMCG, Communications, guilt complex exploiting products/services…..
Gettin Started
• Set up Your profile• Build your network• Use groups• Use Applications• Answer Questions
Following slides contain fictitious information. Any resemblance to fellow networkers gathered in here
is not a coincidence
YES NO
Profile – Use the next espresso time for that 100% elevator pitch
Network – Add, Focus, Expand
Groups – More than a spectator Sport
Applications – Break The Ice, Be accessible
Questions – Let there be more
Mindin my own business• Make Linkedin url part of my coordinates
– http://www.linkedin.com/in/arunvemuri– http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/– @dailyvemuri, [email protected]
• Be regular in updating, sharing, responding• Message as many as I can, of those who viewed my profile• Promote my blogs, but rarely my personal tweets• Seek out to meet those who I want, and meet those who ask me to
– Read/Research about them• Be economical with lies. World peace…other such motherhoods
Findin Useful
• http://smb.linkedincreatives.com/• http://www.leadformix.com/Why-Should-You-
Use-Linkedin-For-B2B-Generation/
Put it in email
Write as if you write your CV
Track/Research
companies
Sinkedin?
Time for Q&A• How much information should be made available? What fail-safes are appropriate? • What advantages, if any, are there for the paid version of the service?
Dan Sloan
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